Beautiful home appliance industry performance | Prominent potential of the industry leader

Appliance industry performance is beautiful, the fourth quarter of the home appliance fund positions continue to be over-allocated, the broker optimistic about the industry's annual report.Up to now, the appliance industry has 50 companies announced 2017 results notice, accounting for 71.4% of the total number of enterprises (70).

Specifically, among companies disclosing performance forecasts, there are 28 companies with pre-growth performance, accounting for about 56% of the total number of companies. There are 22 companies with pre-performance reduction, accounting for about 44% of the total.

Fourth quarter fund over allocated appliances

According to Wind statistics, it is estimated that net profit of Gree, Gree and Haier will increase by 17.94%, 35.84% and 37.32% respectively over the same period of previous year; Net profit of kitchen electric representative reps, Vantage and United States increased by 34.32%, 51.12% and 46.66%. Black Power represented TCL and Hisense net profit increased by 68.2% and -36.87% respectively over the same period of the previous year. The performance of small home appliances on behalf of Flying Electronics, Supor and Joyoung respectively increased by 37.16%, 21.08% and 4.8% respectively.

Ping An Securities analyst Jiang Zhaoqing analysis, at present has disclosed the performance of the company, most of the company's performance in line with market expectations, there are three performance supermarkets expected consensus, 10 results below consensus market expectations of the industry's leading performance Overall good performance, it is recommended that continued attention to the leading goal.

According to Wind statistics fund four quarterly positions data show that in the fourth quarter household appliance Shigekura 7.65% stake, exceeding the circulation market share of home appliances plate 3.36%, overweight ratio of 4.29%; Awkwardness from the fourth quarter accounted for changes in positions in the position, Gree, Midea Group, Qingdao Haier increased 0.66, 0.56 and 0.40 percentage points.

White board growth is more determined

Liu Wanzhi Shenwan Hongyuan analysts pointed out that Aowei cloud is expected in 2018 TV sales rose 3.1% to 48.98 million units, an increase of 9.4% sales area reached 34.54 million square meters. Black Electric proposed attention Hisense Electric, the company is expected to large sports events Driven by the year, the global color TV sales growth of about 3%, revenue growth of more than 10%, Toshiba black-electricity business is expected to turn around in 2018. White will continue to promote the leading home appliances Gree, Qingdao Haier and the United States Group; small appliances concern Supor and Lake electric.

Jiang Chaoqing advises investors to focus on the steady growth of white, black-cycle improvement and faster growth of LED lighting.

Jiang Zhaoqing pointed out that the white plate growth in real estate after the more certain period, continued to improve performance is conducive to the steady growth of plate, it is recommended that investors concerned about the leading enterprises such as Gree, Midea Group; black power increase in the panel and the World Cup In 2018, it is recommended to focus on the high market share of TCL Group and Hisense Electric. LED lighting industry is in a stage of rapid infiltration, and the continuous improvement of industry concentration will be beneficial to leading enterprises. It is suggested that attention should be paid to GM Lighting leader Op lighting and commercial lighting leader three male aurora.

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