With the development of society, the people's pursuit of healthy drinking water is constantly improving, and the quality and safety of drinking water are directly related to the health and the development of society. So, we can not help asking: What is the water purifier industry in 2017? The future of water purifier industry is how to develop?
Focus on the overall data of the water market, we can conclude:
1, the growth rate of water market is considerable and will still maintain a high level in the short term;
2, channels, water purifier category all channels have maintained a high growth momentum;
3. In terms of regional development, the potential of 34 markets is rapidly released and the scale of growth is fastest. Of course, regional water pollution also has a great impact on the uneven development of water markets in different regions.
4, the price, the high-end trend is obvious, the trend of price upgrades irresistible;
5, product technology, the large volume of reverse osmosis products is absolutely mainstream, at the same time, with the tide of intelligent appliances, water purification intelligent into a period of rapid development;
6, the brand, the concentration increased, the e-commerce channel into a breakthrough in the new brand market, at the same time, consumers choose to diversify the direction to create differentiated products, selling more important.
Future water purification market is also moving in a new direction
Structural upgrade to buy a new expensive is the future development of water purification business an inevitable trend; intensive farming is very important, such as the use of second child policy driven by the mother and child market new opportunity for market segments; terminal building scene, marketing story can improve consumers Experience and interaction; whole house water purification system to meet the needs of family safe water; shared water purifier mode.