In the face of fierce competition in the smart phone market and a sustained rise in industry concentration, vivo has achieved double growth in revenue and market share in 2017, which has firmly established itself as the top 3 global top 5 in the industry in China. , At vivo annual meeting, vivo founder, president and CEO Shen Wei announced the 2017 vivo report card.
Recently, there is no shortage of judgments on the market outlook in 2018. Many viewpoints are that the operating situation of China's smart phone market in 2018 is not optimistic, and the total domestic market will continue to decline in the single digits.
In response, Shen Wei said, 'With our company established the course of 22 years of view, the difficult crisis is often the best time to turn the crisis. No matter how the external environment changes, as long as adhere to the duty and vivo can be more Doing the right thing and doing the right things with high probability.
In order to face the 2018 market challenges, Shen Wei hope vivo up and down to think deeply about the relationship between culture, products and brands.Shen Wei said, 'culture is the premise, the product is because the brand is fruit; vivo will adhere to the user-oriented, With products as the core, we will return to our products and will make the ultimate mission of vivo, 'the ultimate product of technological fashion that surprises, loves and follows young people.'
With the mobile phone profit model changes, the scale and efficiency are very important. 'At present vivo in the world simultaneously online mobile phone users have more than two hundred million, vivo goal is to build one of the world's largest mobile phone user platform' Shen Wei speech Said that vivo will continue to increase investment in scientific and technological innovation, in addition to vigorously layout of 5G and AI, vivo will also 2018 launch of world-class innovative products, from the supply side to lead consumer demand growth.
In the past week, February 1, vivo officially released to the market the world's first screen fingerprint phone.Early, X20 Plus screen fingerprint version just from CES show took home by the United Kingdom well-known technology media TechRadar Award for Best Innovation .
In addition to hardware and software innovations, vivo will also boost consumer service capabilities in the mobile Internet in 2018. 'The Future As 5G and AI technologies advance, consumers' demand for mobile internet will grow significantly, and our mobile Internet services Ability needs to continue to strengthen. "Shen Wei said.
In his speech, Shen Wei also stressed that the development of the mobile Internet can not affect the user experience. 'We must remember that to make young people surprise, love, follow the ultimate in technology fashion is the root of everything, not the cart before the horse.
On the internationalization of vivo business, Shen Wei said that internationalization is a natural process, rather than deliberately, we do not distinguish between domestic business and overseas business, but return to the essence of things, and firmly take their own business model .China Although there are lessons to be drawn from the successful experience, we must not simply copy it to overseas markets. We must raise awareness of the local market in the local conditions and return to the needs of consumers to find breakthroughs.
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