Future movie entertainment experience, Samsung Wanda Cinema unveiled the first piece of Chinese LED movie screen

On February 4, the opening ceremony of the first Samsung Cinema LED Cinema in China was held in Shanghai. Samsung Electronics, Wanda Cinema and Harman China jointly announced that China's first Samsung LED movie screen will be located in Wanda Cinema, Shanghai Wujiaochang, and SARFT , Shanghai Municipal Bureau of Culture and Welfare, the leadership of the China Film Association, Jindi Duo, president of Samsung Electronics Greater China headquarters, vice president of Wanda Film Co., Ltd. and general manager of Development Zeng Guang, general manager of Wanda Cinema Technology Services Co., Ltd. Wang Qi , Xiao Liang, general manager of Harman (China) Professional Audiovisual Systems Division, witnessed the landmark moment together with the film industry, media representatives and fans. After the opening ceremony with a sense of technology, participants shared Watched the American song and dance movie "King of Circus", experience Samsung Cinema LED movie theater shocking video enjoyment.

The opening ceremony of the first Samsung Cinema LED Cinema in Shanghai was held in Wanda Cinema, Shanghai

Conform to the development of the new trend of the times and jointly create a new era of Chinese film

Sincere cooperation and win-win cooperation in the country's first Samsung LED movie screen unveiled the same time, Samsung Electronics, Wanda Film and Harman China said they will work together in the future in China to popularize this new movie technology for the pursuit of high-quality entertainment consumption Chinese audiences bring a new generation of all-round viewing entertainment experience.

According to the State Administration of Press, Publication, Film and Television, Bureau of Film Industry data show that the box office in the Chinese movie market exceeded 50 billion mark for the first time on November 20, 2017. At the same time, the number of domestic screens also maintained a sustained growth trend, and the State Press and Publication Administration Zhang Hongsen, director of the bureau, disclosed during the 19th National Congress that at present, the total number of Chinese movie screens has reached 49,000. The demand for audio-visual experience for fans has also increased with the diversification of high-quality films, the expansion of the audience and the construction of the cinema network In this context, this cooperation undoubtedly has pioneering significance in improving the quality of cinematography and providing full-service.

China's first Samsung Cinema LED cinema

In the speech, Jin Yuan Duo, president of Samsung Electronics Greater China headquarters, said: "Innovation is Samsung DNA. In terms of display technology, Samsung is the first in the industry to launch scientific and technological achievements such as curved screen, quantum dot and HDR technology, Screen Everywhere's future vision, leading the display device to the ultimate picture quality, color, performance direction.This time, Samsung LED display technology for the first time applied to the movie screen, is our first time into 'new projector era movie era' , Through a more real, immersive audio-visual enjoyment, so watching experience subversive changes.

Message from Jin Yuan Duo, President of CE Division, Greater China Region, Samsung Electronics

Zeng Guang, Vice President and General Manager of Development Department of Wanda Film Co., Ltd., also said: "Wanda has been adhering to the business philosophy of" focusing on the audience value and viewing experience "and has adhered to a high standard of design and construction for many years , High-profile film projection technology, high-quality standardization services, and is committed to creating a leading global film ecosystem .I believe that in the Wanda film and Samsung's powerful alliance, the LED movie hall will be the future development of the cinema line The new benchmark for the general audience to provide a more diverse viewing options and viewing experience.

Wanda Film Co., Ltd. Vice President and Development Manager Zeng Guang speech

Wang Qi, general manager of Wanda Cinema Technology Services Co., Ltd, also said: "Wanda Film insists on the leading edge of technology and service leadership as its core strengths, selecting the world's top technologies and providing spectators with high-quality viewing experience." Samsung Cinema LED is the only DCI-certified Cinema solutions gained market attention beginning with the release of this major technological breakthrough at the CinemaCon Motion Picture Industry Congress in March last year and after much thoughtful examination, Wanda decided to introduce this cutting-edge technology to Chinese audiences. Samsung LED video and Haman audio solutions today in Shanghai Wujiaochang Wanda Studios starting, the real reduction of video recording results, bringing the audience the ultimate audio-visual experience.This is a memorable moment in the history of Chinese movies, together witnessed a new vision of theaters s arrival. '

Wang Qi, general manager of Wanda Cinema Services Ltd. speech

Xiao Liang, general manager of Harman (China) Professional Audiovisual Systems Division, said: "Harman has been dedicated to the development and innovation of the cinema audio system for decades and now JBL, a Haman company, has a very high brand awareness in the marketplace , The shadow of its products around the world's major production companies and movie studios; in order to make the Samsung LED movie screen system has an ideal voice, Harman and Samsung R & D team work together to cover its sophisticated JBL speaker, Crown amplifier and BSS processing Professional cinema audio system.We will work together with Samsung to further push this LED cinema system to the Chinese market in the future and strive to bring the ultimate audiovisual experience to more Chinese audiences.

Harman (China) Professional Audio Systems Division General Manager Xiao Liang speech

Immersive, delightful, Samsung LED movie screen led a full range of audio and video solutions

The theme of 'immersive, pleasing to the eye', the opening ceremony to show the crowd to show the Samsung and Haman together to create a comprehensive video and audio solutions LED cinema audience through the new 'Samsung Cinema LED cinema' Watch the release of the "king of the circus." Samsung LED movie screen not only the "circus of the king," gorgeous costumes, colorful dance performed more vivid, but also the "king of circus," a blend of classic musical and pop music The quintessence of musical performance, the Golden Globe best original song "This is Me" every note is deeply rooted, mildly plump, full of sound, giving the audience an unparalleled audio-visual feast, like to visit Las Vegas Watched a big show .After the movie, the audience broke out a warm applause, have said 'This is an incredible viewing experience', 'Immersion sense of unity, let us really like to the scene, Enjoy a top Hollywood song and dance show '.

Samsung LED movie screen is the ultimate audio and video experience

It is understood that the Samsung LED movie screen has a screen width of nearly 10.3 meters, ultra-clear 4K resolution (4,096 x 2,160) and higher than the traditional projector 10 times the peak brightness (146fL), is currently the only picture quality DCI-Compliant LED Display Compared to conventional projection technology, Samsung LED Movie Screen incorporates high dynamic range (HDR) technology that avoids problems such as poor image uniformity and picture distortion and delivers perfect color at peak brightness Accuracy (DCI-P3 color gamut), the bright colors, deep dark and pure white was presented to the audience, creating epoch-making movie quality at the same time, Samsung LED movie screen and Haman JBL audio technology combined , A high-powered speaker surrounds the screen and incorporates patented audio processing technology and JBL's exclusive Sculpted Surround (surround-sound system) to create even more stunning stereo surround sound. With its upgraded audio-visual experience , This LED cinema system is also suitable for business activities, sports competitions, gaming competitions, concerts, theater and theater performances, etc., can create more business opportunities for the theater.

Samsung LED movie screen play car racing game

As China's first Samsung LED movie screen successfully appeared in Shanghai Wujiaochang Wanda Cinema, which won several outstanding screening cinema award, and created six consecutive years in Shanghai Studios Ranking and Wanda Cinema box office ranked first, Once again, Samsung and Haman will continue their efforts in promoting the application of LED movie screens in cinemas, presenting this transformative movie experience to the public. Many viewers.

Samsung LED movie screen display epoch-making movie quality

Samsung led the cultural changes living room, fully into the 75-inch full-screen large-screen era

At this event, the Samsung 75-inch large-screen TV also attracted the attention of everyone. 'Screen Everywhere' is the future vision of Samsung TV, 75-inch full-screen large-screen television set a ' A new generation of home theater 'standard.

With the continuous development of display technology, the cycle from 2K to 4K to 8K continues to be shortened. With the advent of technologies such as HDR and quantum dots, the viewing of large-screen TVs is no longer limited by the viewing distance and other conditions. But also play big TV, the living room officially entered the 75-inch full-screen era big screen in addition to viewing distance restrictions, the 75-inch TV brings the audio-visual experience is also small screen incomparable perfect immersion, Immersive viewing experience, dripping game experience, Samsung big screen TV is set off a 75-inch big screen carnival, leading the cultural changes in the living room, so watch a large-screen television gradually become a habit.

Larger and more amazing, Samsung led the living room into the 75-inch full-screen era

Stimulate the world and create the future, as the leader of the global technology industry, Samsung Electronics has been leading the technology trend with strong innovative ability.In the field of display, Samsung developed a range of core technologies including from television, desktop monitors to commercial display devices and a We have reason to believe that Samsung will bring more disruptive products and more advanced solutions to Chinese consumers in the future.