iPhone X is the first iPhone to have a major change in design since the release of iPhone 6 in 2015, and many expect iPhone X to drive iPhone sales soar.
On Thursday, Apple said the iPhone sold less than expected on Wall Street during last year's holiday season, and the company expects its revenue for the fiscal second quarter of fiscal 2018 to March of this year to be 60 billion to 62 billion US dollars between the gross margin of 38% to 38.5% between.
Thomson Reuters I / B / E / S data show that after analysts on average expected Apple's second-quarter revenue of 65.7 billion US dollars, gross margin was 38.9%.
Analysts at Longbow Research, a market research firm, said second-quarter iPhone shipments are forecast to fall below 50 million, compared with analysts' average estimate of 58.5 million, according to the company's fiscal second-quarter revenue outlook.
Analysts at Longbow Research say: 'We now forecast that iPhone shipments will be 221 million in FY 2018, compared with 235 million previously expected.'
On Thursday, Apple Chief Financial Officer Luca Maestri said the company had a net cash balance of about $ 163 billion on its balance sheet and plans to balance cash and debt, adding: Over time, we are working to turn the capital structure into a net-neutral condition, and the cash and debt levels on our balance sheets will be nearly the same, and we will reduce our net cash to 163% from 163 billion U.S. dollars. '
Ma Estri's remarks, so that Apple shares rose after trading in the disk about 3%.
Analysts at US brokerage KeyBanc released a report that downgraded Apple's stock rating from 'overweight' to 'wait and see', reporting that 'the iPhone's' sell-through' appears to have declined in the first quarter , While weaker-than-expected revenue forecast for the second quarter strengthened our view of the smartphone market saturation.In addition, the results of the first quarter of Apple's gross margin and second-quarter outlook did not reach our This is expected to reduce our target for potential future profit growth for Apple. "Apple 2018 First Quarter ended December 30, 2017.
Earlier, 29 of the 39 analysts tracking Apple stock gave the stock a "buy" rating or higher, however, Apple's first-quarter results were mixed, leading to different analyst responses At least three brokerages have raised their target price for Apple shares, largely on the back of a possible cash return by investors, while three brokerages downgraded Apple 's target price.
Analysts at KeyBanc said the 'expected return on (Apple's) cash should support the share price, but we do not think it will drive the stock up.'
An analyst at investment bank Bernstein said: 'The conclusion is that the iPhone X / 8 cycle is disappointing.Although Apple may implement a large-scale repurchase, boost the benefits of the next few years, but we do not know this A factor has been included in the current share price, and noted that Apple's long-term tax rates may be raised.
Some analysts are confident about the future of Apple, Citi Research analyst CitiResearch last month to give Apple a "buy" rating, they believe the negative impact of Apple's performance is exaggerated.They said: 'We are convinced that in the past few weeks The perception of Apple stock is too negative for news, and we think the negative sentiment is excessive and our key view of Apple has not changed.
On Friday, the U.S. Dow Jones index dropped 665 points, making this week the worst week in the Dow in nearly two years.