Bread machine, soymilk machine, egg bookers, take the upgrade of consumer Dongfeng, a variety of small appliances on the stage, with the 'novelty', 'fashion' by some consumers .However, when consumers are full of heart Happy to move these small appliances back home, but found the reality is too skinny, the use of various problems in the process soon dispelled the enthusiasm when buying electrical appliances, consumers are slowly falling into the impractical and reluctant to throw the contradiction Over time, these new appliances were put away, began to eat gray.It shows that the idle rate of small appliances has been as high as 70% .These appliances to enhance the quality of life under the banner of how to be idle?
According to the survey, the idle home is mainly divided into three categories: kitchen appliances, health and health appliances and beauty and body appliances. 'Eat tasteless, but unfortunately abandoned' is the status quo of this part of home appliances.
To kitchen appliances, for example, the current category of small kitchen appliances subdivision and multi-functional single, resulting in very few kinds of food can be produced.China's rich and profound food culture, ranging from eight dishes, ranging from small private households per household Dishes, Chinese food can be too many types of contacts, a single function of the kitchen appliances will inevitably meet the Chinese requirements.In addition, part of the kitchen appliances from kitchen appliances or kitchen appliances from the function of independence, so convenience and professional Sex is the most basic requirements, such as voice recorder, cell phone with both recording capabilities, but the sound quality, recording distance, standby time can not be compared with the recording pen, so the existence of the recording pen is useful and necessary.However, kitchen appliances are not So, from the comments of various e-commerce platforms, the use of these appliances to make food is not only a complicated process but also has a low success rate, resulting in high time costs and material costs, failing which both convenience and professionalism fail.
If the market is sold in the kitchen appliances are bought home, then the kitchen will be fully packed.However, Chinese-style kitchen is not suitable for putting too much electrical appliances, different from the open kitchen abroad, China's kitchen area is common Smaller, on average, less than half the size of the kitchen in Europe and America, the purchase of electrical appliances will only make the original narrow space more narrow.Therefore, when the kitchen appliances too much, there will be a number of appliances out of the kitchen, these appliances are placed in the utility room Or other hidden corners, gradually forgotten, it is idle.
Beauty and body electrical appliances, the biggest reason to be idle is the effect is not obvious. 'Beauty of the heart, everyone has it', beauty and body appliances to sell is undoubtedly the best fit female mentality, however, 'speed hair removal' Skin aging 'and other promotional words are exaggerated, consumers buy appliances home appliances, did not find significant changes, they think there is no effect of beauty appliances.In fact, beauty appliances really have an effect, but the effect takes longer However, most consumers have already put the electric beam on the shelves and are no longer in use until the beauty appliances have had any effect.
Currently on the market price of small appliances is generally not high, of which the best-selling product price between 200 to 400. However, cheap products are often accompanied by quality risk, once the product quality problems, it can only eat gray. According to Understand that the maintenance of small appliances higher prices, replace the motor price of 100 yuan, and can not guarantee the use of deadlines, while the new machine only a few hundred. Therefore, these appliances become consumers can not use and not willing to throw 'Chicken ribs'.
Of course, in addition to the positioning of the product itself, quality, the electrical idle and consumers' personal habits related to health appliances, for example, the health care group's target consumer group is the elderly, this part of the population has experienced China More difficult years, so more frugal on the consumer.Health care appliances to buy home, often not willing to use, health appliances will be so idle.In addition, follow the trend of consumption, impulsive consumption to buy useless appliances, and finally only be Idle destiny.
Appliance idle, whether it is for consumers, or for the community, are waste of resources, so when consumers buy appliances to be more cautious to prevent appliances become 'tasteless'.