Apple recently announced the 2018 first quarter earnings, although the overall iPhone sales decreased by 1% year on year, but the profit margin has risen by 12.3%, the overall revenue even reached the highest record in Apple's history.
Although Wall Street, the analysis of the industry continue to bearish apples, but the 2018Q1 transcripts are still pretty enough, as the so-called 'worries', to say it's still a bit too early, after all, Apple this year is expected to launch three iPhone.
According to Counterpoint data, 2017Q4 Apple won the world's mobile phone sales champion, about 77.3 million units; the second is Samsung, about 74.4 million units; Huawei Third, only 41 million units.
Even worse. Apple's profit in 2017Q4 was as high as 20 billion U.S. dollars, nearly 10 times that of Samsung (2.024 billion U.S. dollars), while Huawei's profit was only 615 million U.S. dollars, while OPPO's U.S. $ 448 million was 3% of Apple's 2.2%. As for the top five global LG, the negative profit of 192 million US dollars.
As can be seen from the chart, the sales volume of Huawei handsets decreased YoY over the same period last year, more than 1% of Apple's, reaching 9%; OPPO and vivo achieved a slight rise of 4%; Xiaomi was the most-rising vendor with an increase of 83% .
The data illustrates two major issues with domestic handsets: first, the limited growth and sales decline are expected, especially Huawei, which is not as optimistic as Apple's in the second place and secondly, and is expected to boost the limited profit margin.
In fact, iPhone X $ 999 price has been scolded by users worldwide over and over again, also resulted in iPhone X sales less than expected, showing that consumers are very sensitive to the price.Combined with the overall decline in domestic mobile phone sales in 2017, Visible domestic market has become saturated; and there are many difficulties to the sea, such as the United States operators, Huawei, Xiaomi and OV who will face more difficulties.
Of course, this result is not delightful, but now domestic mobile phone manufacturers need to do is face their own deficiencies, devote themselves to research and development, enhance technical capabilities, rather than blindly advertising and marketing, earn domestic users money. Go out and earn foreigners The money is the real 'international brand'.