MediaTek strategic adjustment, the proportion of mobile phone chip business has been reduced to 40%

Set micro-channel news, the mobile phone market downturn, MediaTek strategic adjustment first from the product line.Data show that MediaTek past center too much emphasis on mobile phone chips, but from the latest revenue ratio, the current share has dropped to 35% to 40%.

As the company's multimedia, internet of things and artificial intelligence resources are sufficient, MediaTek's share of non-mobile application products reached 27% to 32%, of which 50% revenue contribution from the Internet of things, equivalent to 15% of the overall revenue, the Internet of Things chips including non- Mobile phones related to WiFi, GPS, voice devices and other products, in addition, 50% of the power management IC for the bulk, followed by ASIC (custom chips), automotive products, at this stage growth products in Europe and the United States, Japan, China has Progress, the current first to enter the customer supply chain as a starting point, is expected to see a small contribution in 2018, MediaTek is expected to grow in the next three years double-digit growth of growing products.

It is reported that MediaTek Helio P series shipments in 2017 accounted for 10% to 15% in 2018 will rise to 15% to 20%, the overall mobile phone chip margins continued to improve, the gross margin trend is waiting to be.

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