2.6 inch silicon carbide device production line in Beijing success line
3. Interview VIA Vice President: The old chip company Internet era of the transformation of the road
1. Domestic SMEs actively participate in the CES secret product landing and government subsidies as the key
Set micro network reported (text / Deng Wenbiao Zhang Yiqun) CES 2018 has been closed, from the world's 4,500 exhibiting companies have gradually returned to their respective bases in CES 2018 global pavilions, the number of Chinese exhibitors set a record high, accounting for exhibitors 34% of the total, of which SMEs from Shenzhen accounted for the largest proportion.
Recently, Weibo reporters visited Shenzhen, Beijing and other representative enterprises returning from CES 2018 in an attempt to answer the reasons behind the small and medium-sized enterprises participating in CES. They found that these enterprises not only made great achievements but also gained confidence in CES 2019. Exhibitors in two categories, nearly doubled in three years
In recent years, whenever the New Year is over, a large number of Chinese enterprises went to Las Vegas to attend CES this international feast, the number of enterprises and manufacturers are increasing.As of 2018, at the Chinese exhibitors at CES phase This represents a multiple of growth from 2015, up from 871 in 2015 to 1,551 this year, almost doubling.
This shows that the Chinese exhibitors CES has become common practice, while entrepreneurs in China under the wave of innovation, SMEs are becoming the main force participating exhibitors.
Wei Wei CEO Dongxiao Jian Wei to set micro-grid said that in recent years, the participation of CES Chinese enterprises increased year by year, especially the emergence of many small and medium-sized start-ups, can be said that China's wave of innovation and entrepreneurship reflects a reflection of the same time, this also And China made in the world has a leading position is closely related.
CES is the choice of exhibitors for what consideration? Shenzhen billion virtual reality technology Co., Ltd. has been exhibiting for many years, the company's general manager Shih-Ching said that some startups get the investment may not have much consideration, is to want to go to CES There are two types of domestic enterprises going to CES, one is to really make a brand, and the other is to be a brand To promote overseas, the value of promoting the CES show is undoubtedly huge; the other is mainly trade.Of course, part of it is to get more cooperation opportunities, so many small and medium domestic exhibitors to go to the exhibition is to sell products , Mainly the demand for trade. 'Chi Western Europe, Marketing Director of Chi Innovative Technology (Shenzhen) Co., Ltd., added.
In fact, for the domestic SMEs / start-up companies, participating CES, in addition to improving company visibility, for innovative and valuable products, can be fully demonstrated through the window of CES, but also willing to go out of China Enterprises provide a new stage.
Looking globally, Chinese companies are now playing a role as beach-goers in the wave of innovation and at the forefront of many areas of artificial intelligence, visual technology, VR, drones, tablets, smart speakers and more. Products and technologies also need to be geared toward the global market, Therefore, the increase in the number of Chinese exhibitors CES is also an inevitable trend.
Closed meeting to become the first choice, 'cottage' there is no lack of
Wei Jing is a smart from Beijing to provide three-dimensional intelligent visual technology solutions for artificial intelligence business, the first time this year CES.
Dong Xiaojian said that for the first time this year to participate in CES, harvest should be more than expected.In addition to displaying the leading products and technologies, through this exhibition, Wei Jing also developed communication from South Korea, Japan, Europe and other countries and regions more than 20 Intends to customers.This exhibition, Wei Jing Smart also arranged for engineers to CES site to understand and exchange industry trends and leading-edge technology.
CES in addition to a product display of the international arena, more importantly, exchange and learn from each other. Shi Qing pointed out that many exhibitors are actually with the task, on the one hand, there is no chance of cooperation; the other hand, Google, Intel, Qualcomm and other big players to learn.The annual show of these international giants at CES can better predict and track 2018 new technologies and directions.
For many SMEs in Shenzhen, the reason for exhibiting CES is to exchange and cooperate actively with upstream customers such as Qualcomm and Intel. Shi Qing revealed that each year CES, Intel and other manufacturers will arrange a lot of closed-door meetings to further exchange customers The actual situation, even for the specific capacity, confirmed the final order of landing are helpful.
In product landing, Chen Xiou said that for the first show on CES's product program landing mainly to see the various skills, and product positioning, release timing is closely related.
Of course, there are a lot of manufacturers release concept products, the purpose is to actively exchange.Although some concept products may not be able to quickly landing, but good layout in the future.If simply want to find a landing in CES opportunities, but also not realistic.In addition, There are many small and micro enterprises in Shenzhen CES exhibitors, they have a 'special' idea is to see which product is good, it will 'imitate'. Of course, these small and micro enterprises in Shenzhen to achieve the program and the cost is certainly not the same Exclude the existence of micro-innovation.
Government subsidies to promote CES Chinese enterprises will continue to grow
In fact, in addition to the above reasons, the domestic small and medium-sized manufacturers get together to participate in CES behind the government is to promote.
It is learned that, from the preparation for the participants, the booth costs and participation in consumer spending, for exhibitors with independent booth for SMEs, the overall cost of 200,000 yuan or more, and hundreds of thousands of participants for them Still stressful.
Dongxiao Jian said that this time all of our participation costs about 15 million, but the Beijing municipal government is a subsidy for exhibitors, we will submit the relevant materials in accordance with the policy request for subsidies, the specific amount of subsidy is not yet clear.
Chen Western Europe also gives a similar answer, we are applying for subsidies for this year's CES exhibition, and the subsidy is estimated to be 50% of the total exhibition fee.
For Billion Environment, a subsidiary of Eduardo Group, a subsidy from the Shenzhen Municipal Government is estimated to be around 70% of the total cost of a round-trip CES.
Chen Xiou said the government subsidies, manufacturers will find it cost-effective, the government also hopes that enterprises can create more foreign exchange.So that government subsidies can help SMEs to reduce participation costs, increase the enthusiasm of participants to play a catalytic role.
More than half of Chinese enterprises in CES each year are Shenzhen enterprises, which is closely linked with the Shenzhen government's subsidy and entrepreneurial environment. Shi Qing, general manager of Billion Habitat, explains that there are many exhibitors in Shenzhen because of the large industrial chain brought together in Shenzhen , Trial and error costs are relatively low, and the concentration of Shenzhen industrial chain, fast response, an advantage, participating CES is a touchstone.
In general, the author through the exchange with multiple exhibitors found that in addition to display products CES, technology, but also get better customer response, these exhibitors full harvest, have said that next year's CES will continue to exhibit .
I believe with the increasing number of SMEs participating in CES, will gradually form a dynamic balance.CES is more like a touchstone, can really bring value to customers, so that products, technology leader, will be available at CES Timely feedback.After more than 50 sessions of CES, for the domestic small and medium enterprises, it is not a new display of the show field, but a technology feat of science and technology feast. (Pro / Fan Rong)
2.6 inch silicon carbide device production line in Beijing success line
February 1, 2018, Beijing sophisticated project - 6-inch silicon carbide device line in Beijing Century Golden Semiconductor Co., Ltd. successfully pass.This is an internationally leading industrial production line, the completion of the production line is For the first time in China, the entire industrial chain of silicon carbide is realized and the sources of the industrial chain are controlled independently.
Ministry of Industry and Information Technology Electronic Information Division, Beijing Municipal Development and Reform Commission, Beijing Municipal Commission of Economic and Information Technology, Beijing Economic and Technological Development Zone, the National Integrated Circuit Industry Investment Fund, the leadership, aerospace, Beiqi New Energy and other user units , As well as scientific and technological circles, financial and industry associations and other nearly 100 units attended the event.
The company is located in:
Since the 18th CPC National Congress, through the in-depth implementation of the innovation-driven development strategy, the manufacturing industry has built a fertile ground for social innovation and has made great achievements in the development of the country's "nuclear high base" technology Under the guidance and support of major projects and under the support of Beijing's sophisticated industry policies and under the guidance of Beijing Economic and Technological Development Zone, with the professional guidance and support of the National IC Industry Investment Fund, the "Century Golden" research team Continuous innovation has broken through a number of core technologies.This success line production, confirms the country's support for the development of strategic emerging industries, is China's IC industry innovation to lead, to achieve localization and self-control of the road A solid step is also a major achievement made by the Beijing municipal government in actively promoting the implementation of the strategy of building a powerful nation and focusing on supporting the development of the top ten highly sophisticated industries.
Ding Wenwu, president of National IC Industry Investment Fund (first from the right) and Li Baiquan, chairman of Century Golden (the first from left)
The company is located in:
Silicon carbide devices with its inherent high frequency, high power, high temperature and anti-harsh environment potential applications in the aerospace, new energy vehicles, rail transportation, high-voltage power transmission, distributed energy and other fields has a very wide range of applications, but also countries Competing to seize the industrial heights.
In the future, Century Golden will continue its horizontal and vertical development in the areas of silicon carbide and gallium nitride. With a 'nail-nail spirit', we aim at unswervingly focusing on an industry and seizing opportunities for rapid development of the industry. We will also focus on strengthening cultivation R & D and innovation system with international competitiveness and talent echelon construction, speed up industrial transformation of scientific and technological achievements, hatch billions of enterprises, the formation of hundreds of billions of industrial clusters; maintain its own rapid development while taking on more social responsibility. Century Golden semiconductor
3. Interview VIA Vice President: The old chip company Internet era of the transformation of the road
With VIA, could you remember the company that had the ability to compete with Intel in the era of Pentium 4? As Taiwan's founding chip company, VIA Technologies Inc. was once famous for its hardware such as motherboard chipsets, The same as AMD, have achieved great success both at home and abroad, VIA Electronics shares are also known as 'King', VIA Electronics since 1987, VIA has been hard in this industry for 30 contained.
However, with the decline of the PC market, the lackluster of the mobile phone market, coupled with the rapid development of new Internet-based industries such as AI, VIA is also thinking about the transition.
In order to keep up with the pace of the times, the transformation of each business must face the issue.Laceboard association of Lenovo PC manufacturers in the transition, Intel is in transition, in this era of retreat, no one can escape.
Recently, Sina Technology interviewed Richard Brown, VIA's vice president of global marketing, with a focus on the transformation of VIA Technologies and its future development.
The long road to change
For VIA, the transition started five years ago and the company has recruited a lot of young new employees. In the process, VIA is also thinking about the direction in which VIA Technologies has been profitable in the last two to three years. The development goals are also becoming clearer, said Richard Brown.
In the future, VIA will focus on three areas: computer vision, car networking, smart industries.
The market has come to the AI era from the PC era. With the rapid development of industries such as artificial intelligence, edge computing and Internet of Things, more and more industries need computer vision solutions of high quality to perform face-to-face , Specify the precise image identification and analysis.
Now that every company is doing AI, VIA also launched its OLAMI voice processing platform and VPai 360-degree panoramic image processing platform for Ai last year, enabling VIA to deliver unique, robust and long-term digital systems integration solutions.
Main computer vision
Whether it is car networking, Internet of things, new retail, AI applications have a key, that is, computer vision, VIA also spotted this point, the future focus on computer vision.
VIA will provide a full range of long-term solutions, including hardware, software and follow-up services, VIA is more focused on embedded platforms, the image data will be processed on the side and then uploaded to the cloud.
VIA Embedded Platform, based on computer vision core technology, can help our industry customers quickly build their solutions to accelerate time-to-market and market opportunities. And VIA's support of AI, Edge Computing, and IoT industry solutions enables Let our partners and customers create more innovative business opportunities and open up more emerging areas, "said Richard Brown.
In recent years, car networking and the development of the Internet of Things is in full swing, Baidu, NV, ARM have layout car networking.
'In the past few years, the demand for IoT devices and devices by consumers has increased day by day. In response to changes in market demand, he concludes:' With the continuous expansion of the Internet of Things in the coming years, various types of large Small and medium-size enterprises need to establish partnerships with technology suppliers, because the major technology suppliers both professional and technical strength and complete solution integration ability '.
From the Orlami voice / visual recognition solution for human-computer interaction to the Mobile 360 ADAS Advanced Driver Assistance System for IoT to the VPai series of ultra-high definition 360-degree panoramic cameras for smart home and smart security, Multi-networking and edge computing applications embedded computing platform.VIA has long been well prepared for the transition.
Richard Brown disclosed that at present there are several domestic car companies have reached a cooperation with VIA, in addition to VIA in the smart industry has also made relevant attempts, including gas stations unmanned auxiliary systems.
Focus on the Chinese market
In the past, the overseas market has always been the focus of VIA, VIA seems the demand for overseas markets more 'avant-garde', some advanced solutions give priority to overseas markets, while in recent years there have been subversive changes in the domestic market development speed Amazingly amazing, some of today's solutions give priority to domestic users, and constantly improve according to the needs of domestic users, with better services to meet the needs of users.
VIA's transformation is slow and slow. The slowdown is because the transformation of a large enterprise is by no means a one-day or two-day event. Some problems need to be solved step by step. The reason is that the market in China is growing rapidly and VIA has three Ten years of technology accumulation, the future will also focus on China's local market '.