Original title: December 2017 China's best-selling mobile phone market analysis report
wind direction
Set micro-grid news, in January 2018, there are data show that in 2017 the Q4 Apple iPhone X sales reached 22.4 million units, and this figure allows Apple CEO Cooke. The resulting iPhone X sales will exceed expectations News, began flooding the industry.
The first mobile phone industry research institute drew the attention of the industry is that the Apple iPhone as the world's largest mobile phone brand, has always had a bunch of very hardcore fans .Therefore, iPhone X in the beginning of sales, will have a good sales, but Interestingly, iPhone X did not appear when the iPhone 6 and iPhone 6s listed out of stock situation.
In contrast, iPhone X also fell below the official market price in the Chinese handset market.
To sum up, the first mobile phone industry research institute believes that iPhone X sales up to 2018 Q1, from Q2 2018, will be Huawei, OPPO, vivo and millet spring flagship new block.
Overall, the Chinese mobile phone market is in a period of renewal fatigue, and the market concentration of mobile phone brands will continue to escalate. This also means that the unit gross margin of major mobile phone brands will continue to decrease.
In addition, China 4G began to enter the closing year, began to welcome the arrival of 5G, mobile operator subsidies will continue to decline.
Based on this, the first mobile phone industry research institute believes that China's mobile phone industry fully enter the shuffle period in 2018. Because the single Maori can no longer support the store operations, to build a compound profit model to survive.This is not just a retail channel The problem, but also mobile phone brands must think about changing place.
In view of the current trend of development, in response to the fatigue period in the era of replacement, retail terminals and handset manufacturers must start the transformation from 'stand-alone Maori' to 'single customer Maori' and eventually form the eco-chain of 'single customer year profit.'
Earlier, the first mobile phone industry research institute predicted that a large number of non-full screen mobile phones slow sales, the formation of a certain amount of industry inventory recently combined with multiple preliminary estimates under the channel, the current non-full screen mobile phone has reached 50 million units. Mainstream brands will make use of the booming prices during the Spring Festival promotions, and if not, these stocks will be completely digested in about March.
Note that since September, koobee has become a dark horse in the second camp of China's mobile phone brand, continuing its top 20 sales of local mobile phone brands in Hubei, Hebei, Henan and Heilongjiang provinces. The reason behind it is nothing more than cool rooted in the offline market for 8 years and finally broke out.It is reported that in the past 8 years, CUBE has launched more than 100 new handsets, the cumulative mobile phone sales have more than 30 million.
trend
According to the statistics of the sales data of 10,034 offline mobile phone stores covering 221 cities in 25 provinces / municipalities / autonomous regions in the country, the first mobile phone industry research institute estimated that in December 2017, the total mobile phone offline market in mainland China completed a total sales volume of 32.61 million Taiwan, down 27.8% YoY and up 0.8% MoM.
Q4 China's mobile phone offline market sold 99.05 million units in Q4, down 19.77% from a year earlier. In 2017, the total offline sales volume of mobile phones in China reached 394 million yuan, down 8.99% from the same period of previous year.
The first mobile phone industry research institute predicts that in 2018, the sales volume of the mobile phone offline market in China will be within 3% of that of the same period of last year.
Due to the temporary sales of iPhone X and Samsung's slight rebound in the high-end mobile phone market, the share of international branded mobile phones in the Chinese market has risen to 16.8%.
In December 2017, the mobile phone market in mainland China accounted for 79% of the total mobile phone shipments in China.
As can be seen from the trend of the share sales volume of each segment of the price in China's mobile phone market, the mobile phone market share trend of more than 4,000 yuan continues to decline, and the highest level of history seems to be still tomorrow.
In December 2017, a total of 63 new products were released in the mobile phone offline market in mainland China, including 1 TD-LTE and 62 FDD-LTE products.
The first mobile phone industry research institute said the monthly China best-selling mobile phone market analysis report data sources are from the mobile phone chain stores in 25 provinces, only the domestic mobile phone chain supermarkets market situation.
Please note that the domestic mobile phone chain stores are generally profitable mobile phone model design, the flagship mobile phone product margins must be around 400. Based on this, Huawei, Apple and Jinli often become the preferred mobile phone chain stores, and glory, vivo, Millet, OPPO, etc. become the second choice.
It is also the provincial mobile phone chain hypermarkets generally based on the above principles, leading to the first mobile phone research institute released "China's best-selling mobile phone market analysis report" is different from other research institutions data.
In addition, in order to implement the spirit of the 19 nd congress of the Party and actively implement the 'One Belt and One Road Initiative', fully demonstrate the latest achievements of the new generation of information technology industry, promote the core technological breakthroughs in the industry and lead the supply-side reform of the information technology industry. The Ministry of Industry and Information Technology , Shenzhen Municipal People's Government is scheduled to jointly hold the 6th China Electronic Information Expo (CITE 2018) in Shenzhen from April 9 to April 201 2018 and the series of activities of "China Smartphone Leading Brand Achievements Exhibition" 'A museum, a forum, a prize' way to fully demonstrate the style and achievements of China's internationalization of smart phones to boost China's smart phone takeoff and upgrade the international market, the event by the Shenzhen Tablet Display Industry Association and the first mobile phone industry Institute co-host.
On April 10, 2018, "China Smartphone Leading Enterprise Summit" will be held in Shenzhen Convention and Exhibition Center and "China Top 10 Mobile Phone Brand" will be released. The selection method will be based on the best-selling mobile phone market of China Mobile No.1 Research Institute and the Indian mobile phone market Research data, combined with GFK, IDC, Gartner three major international data company's research report derived.
data
According to the Seven Star mobile phone chain, the world of telephones, the king of Guangxi communications, Sichuan Longxiang communications, Guangdong Li communications, Guangdong new satellite source mobile phone digital chain, Heilongjiang Lexus mobile phone chain, Hainan King Tianchuang, Shanxi Tai Technologies, Shanxi lofty communications, Hunan Qi Xin Communications, Jiangxi Lihua Communications, Hubei Jiuding Communications, Jilin Daily Mobile, Yunnan Jiading Network, Gansu Yueda, Shaanxi Zhongren, Henan Brothers Communications Chamber of Commerce, Henan Guoyu, Henan Shengtian, Jiangsu State Grid, Hebei Runde, Xiamen Zhongqiao, Di ICT, Guizhou Chengxin, Huawei Communications, Earth Communications, Chongqing Xiang Jiayin, Hebei Guotong and other national mobile phone chain stores sales statistics show that in December 2017 in China offline channel sales of mobile phone brands reach 111 A, the chain 112 in November, a decrease of 1; in December a certain sales of mobile phone models to 86, the ring than in November 77 models, an increase of 9 models.
The first mobile phone research institute believes that in December 2017 China's mobile phone market, the number of run models once again rose to 86 highs, indicating that the Chinese mobile phone market is approaching a peak season.
l Data source: 10034 chain stores in 221 cities Sample monitoring.
l Any mobile phone market monitoring data appearing in the report of the first mobile phone industry institute indicates that the sales volume of first-hand mobile phones sold through physical retail channels within a certain period of time in Mainland China do not include overseas and Hong Kong and Macau Taiwan data, does not contain e-commerce channel data, does not include sales through the wholesale channel data.
December 2017 Chinese mobile phone brand sales TOP 20
Huawei, OPPO, vivo, Apple, Jinli, Xiaomi, Samsung, Meizu, Glory, China Mobile to become the TOP 10 of Chinese mobile phone brand sales in December.
Mito, Coolpad, Motorola, ZTE, Hisense, Kubi, Candy, Duowei, red rice, Nubian ranked December TOP 20 of China's mobile phone brand TOP 11 TOP 20.
December 20 Chinese mobile phone brand TOP 20 sales is worth noting that, in a turmoil in the capital shortage turmoil, the performance of the market has not yet appeared abnormal reaction.
In December 2017, a total of 86 handset models with offline channels in mainland China were added, 9 more than the 77 models in November.
In December 2017, the basic models of handsets sold in mainland China with offline channels were Huawei 17 models, Golden 11 models, vivo 11 models, glory 9 models, OPPO 8 models, Apple 6 models, red rice 5 models, SUGAR candy 3 models, 3 models, 3 models, Samsung, 2 models and China Mobile each 2, ZTE, red pepper, cappuccino, green orange, Hua Min, lily, Feng Schindler each one.
From the number of Chinese mobile phone brand sales volume TOP10 running patterns can be seen, Huawei is still continuing to increase low-end mobile phone models.
December 2017 China top selling mobile phone TOP 20
vivo X20, OPPO R11s, Huawei Chang enjoy 7 Plus, Huawei Mate10, OPPO A57, Huawei nova2S, vivo X9S, Huawei Mate10 Pro, Huawei nova2 Plus, iPhone X to become China's best-selling mobile phone TOP 10 in December.
vivo Y66, Huawei enjoy 7, glory play 7X, millet 5X, Huawei 6, red rice Note5A, vivo Y66i, glory V10, iPhone 8 Plus, red rice 5 Plus listed in December China's top-selling mobile phone TOP 20 TOP 11 To TOP 20.
It is noteworthy that both millet and red rice into the Chinese top-selling mobile phone TOP 20, once again that the millet mode is worth thinking about the entire mobile phone industry, the disruptor may still be around.
December China's best-selling mobile phone TOP 20, more than 2,000 yuan price models accounted for 10 models; 1500-1999 yuan price segment models accounted for 2 models; 1000 yuan -1499 yuan price segment models accounted for 7 models; 1,000 yuan the following machines Type 1.
20 best-selling mobile phone average price of 2648 yuan, ring than November 3077 yuan, down 13.9%, of which the main reason is that the red rice into the TOP20 list.
December 2017 Top 50 Best-selling Mobile Phones in China
It is noteworthy that in December 2017 the best-selling mobile phone TOP50 is that iPhone 7 accidental disappearance, iPhone 8 also missed the list.First mobile phone industry research institute learned from the offline channel, as iPhone 7 and iPhone 8 are too similar, leading to consumption From no choice, to simply do not pay.
