Yesterday, the world's leading data research institute IDC released the latest mobile phone market report, the world's top five brands were Samsung, Apple, Huawei, OPPO, millet in 2017. If South Korea, the United States each seat, according to the geographical division of the brand, and China's overall counterattack occupy three However, Japanese brands that once flourished have long since disappeared.
Back to the eve of the arrival of smartphones in 2010, Sharp, Fujitsu, NEC, Sony, etc. are also brilliant moments.With Japanese companies in the music, camera world-leading edge, at the time of the dominant function machine at that time, the main music, camera phones in Japan Reap a large number of fans users.
The era of smart phones, the Japanese brand collective retreat NEC back out of the smart phone industry as early as 2014, and Sharp has also been acquired by Foxconn.With the fate of the upcoming Fujitsu, they announced on January 26 this year, is Negotiate to sell its cellphone business to the investment fund Polaris Capital Group.
At present, there is still a certain amount of shipments remaining only Sony, but the latest official data show that it has also been completely reduced to niche brands.Sony mobile sold only 4 million Xperia phones in the most recent quarter, down from the same period last year 22%, the department's operating income fell 25% to 15.8 billion yen.Sony again once again lowered the full-year forecast, fiscal year 2017 (as of March 31, 2018) is expected to be sold 14 million .Previously Expected shipments are 15.5 million.
Data show that Japan is currently the largest market for Apple's sales, accounting for about 60% market share, the second is Sharp, accounting for about 10% of market share, SONY came in third Bit, accounting for about eight percent of market share, followed by Huawei, Samsung.
In recent years, Chinese brands are also aggressively exploring the Japanese market, for example, the Huawei P10 Lite ranked No. 1 in sales of smartphone models in Japan's BCN rankings in December 2017. On January 30, OPPO Held a press conference in Tokyo, Japan, announced the official entry into the Japanese market, and released a full screen camera phone OPPO R11s.
Some commented that the decline of Japan's smart phone industry, but also the signs of weakening the entire consumer electronics in Japan.Most important global semiconductor and electronics manufacturing industry chain is turning to China, the future of China's electronic products will usher in glory.