According to foreign media reports, the Jeep brand last year's global sales fell 1%, less than 1.4 million sold, and this year's sales target of 200 million is likely to be impossible to reach.This also led FCA CEO Sergio Marchionne (Sergio Marchionne) The goal of making Jeep a global brand has become "out of reach."
Jeep's deliveries fell to 1,388,208 last year, compared to 1,401,321 units sold in 2016. The data was seen in the FCA's internal documents by Euronext, and FCA does not release the global sales of Jeep.
Mike Manley, head of the Jeep brand, at this month's Detroit auto show showed Jeep sales last year essentially flat with 2016. Jeep's sales volume has been affected by its decision to reduce its wholesale sales in North America. Jeep's wholesale sales in the United States have been cut by 60% While according to FCA figures, Jeep sales in the United States slipped to 828,522 units last year and 926,376 units in 2016.
Malchow: The job was not done
In the European market, Jeep last year's sales growth more slowly.Malcchoe Detroit auto show, said, for Jeep, FCA's work did not do the job.
Malchow, frustrated by the poor sales of Jeep Free Light on the European market, said: 'As I watched the sales of Free Light in Europe show that we were not doing the right thing and I have lost patience, I will finish my goal as soon as possible '
Jeep sold 131,051 units in Europe, the Middle East and Africa last year, of which Europe accounted for the majority, and this figure is also higher than the sales of 2,684 vehicles in 2016. According to the European Association of Automobile Manufacturers data show that Jeep last year in the European Union And European free trade countries increased sales by 3.5% to 108,155 units.
Jeep Grand Cherokee, the brand's second-best-selling model in Europe, sold 19,392 units last year in the region, down from 22,025 in 2016, while free light sold a total of 6,706. As the brand's best-selling model, Renegade Sales of miniature SUVs dropped 3,886 units to 79,123 units, while those of guides delivered 16,170 units, mainly due to the launch of new models. As a result, the sales volume increased by 1,372 units compared with that in 2016.
Jeep sales in the Asia Pacific region, including China, rose 36% to 240,901 vehicles. With the release of the Grand Commander's seven-seat SUV, Jeep will launch a new round of offensive in China. The Grand Commander estimates that at 4 Month of the Beijing auto show release.
2018 target fear can not be reached
According to the 2014-2018 business plan released by FCA, Jeep has a sales target of 1.9 million units this year, and then Malchowo has raised this target to 2 million units.
But Manley did not confirm this at the Detroit Auto Show, and said he will continue with less wholesale sales this year: "We'll focus on the retail market and see how much they can make up."
Malchow said that FCA does not intend to sell the Jeep brand to Chinese car makers or other parties and will rely on the brand in the future to achieve its profit target.Merchione disclosed to Bloomberg that Jeep's sales in the global SUV market are expected to reach five This corresponds to an annual sales volume of 5 million units.
Malchow said that Jeep failed to achieve this year's 200 million target is not a tragedy, because the financial goals is even more important.
If Jeep's target sales gap is 50,000, Malchow will have private communications with Manley, but if FCA's operating profit falls short of the $ 9bn goal, Mr Malchow will talk openly with analysts.