Recently, Puppy Electric Internet Technology Co., Ltd. filed a recall plan with Beijing Quality Supervision Bureau and decided to recall 'Puppy' brand intelligent vacuum cleaner (model V-M611 power adapter 100-240V; production date / lot number: 2017-4-12 ) A total of 3185 pieces, this product is a defective product.
Coincidentally, in December 2017, the AQSIQ information, Dyson Trading (Shanghai) Co., Ltd. decided to recall 116,283 imported (HP00, HP01, HP02, HP03 four models) air purifier heater, due to printing errors, resulting in product specifications In the omission 'This product may not be placed directly below the power outlet' safety warnings, the product is also a defective product.
AQSIQ released "defective consumer product recall management approach" so far, just over two years.
However, the recall of home appliances business products, pitiful
Xiaotongchang statistics from the AQSIQ defective product management center, the entire domestic consumer electronics industry in 2017 the total number of defective product recalls is extremely rare and the only party and the business may only be in May 2017 Qingdao Haier complete sets of home appliances Service Co., Ltd. Recalled part of 'HRO5002-5A' reverse osmosis water purifier.
In addition, the Yangtze air conditioner Co., Ltd. recall part of KFRd-35GW split wall-mounted room air conditioner, brand awareness of non-national, strong consumer territories; Johnson Controls Hitachi Air Conditioning (Wuhu) Co., Ltd. recall some air conditioners, consumers Use a smaller number.In addition to Hewlett-Packard, Panasonic, Wal-Mart, Tiger and other foreign-funded enterprises recalled sporadically.
In short, the local household electrical appliance enterprises take the initiative to recall cases of defective appliances, it can be said that the pitiful. So the question is that the product quality to the extreme, there is no flaw, or business does not act as consumers do?
Enterprise products all excellent? NO!
Home appliance problem is less than the car?
According to the complaints of the China Consumer Association statistics, every year, household electric appliances rank the first in the category of commodity complaints, with the volume of domestic electronic appliance products taking the lead due to the large sales, variety and frequent use.
First half of 2017 complaints classification ranking, data source: China Consumer Association
From the consumer's point of view, the vast majority of users will encounter the purchase of home appliances poor quality, unqualified, flawed and other issues, but consumers are individual after all, whether the batches of defective products, only the authority of the state enterprises and testing agencies Have a say
For defective products, if the business initiative to find the problem, it will be AQSIQ for the record recall; if the enterprise does not act, and has not been compulsory certification testing agencies at all levels, then consumers will not be the product of the hands of the recall, only Can handle on their own.
Why is the dog Dyson? Gree Greenery is not?
Consumers long to explain to everyone what is 'consumer product recall'. It refers to the manufacturer will have been sent to the wholesalers, retailers or end-consumer defective products recovered. Recall is not for individual cases, individual consumers , But for the bulk of product problems caused by the manufacturer.
According to Article 46 of the "Product Quality Law" of China, "The defect referred to in this Law refers to the fact that the product is not endangering the safety of the person and other people's property Reasonable danger; products to protect human health and personal and property safety of national standards, industry standards, does not meet the standards.
At present, the recall of consumer products takes the form of voluntary recall by enterprises, and the system has been implemented for 2 years in China. From the actual situation in the past two years, the performance of enterprises is not positive. Is the quality of products of the enterprise perennial excellent? Obviously not!
Why puppy electrical appliances, Dyson and other SMEs take the initiative to recall more voices, and hundreds of billions of household electrical appliance enterprises voluntary recall of the case is extremely rare?
A few years ago, Gree from the United States and Canada recall millions of defects in the existence of defects dehumidifier fire incident, sensationalized the entire appliance circle that millions of dehumidifiers only Gree production, there is no Gree brand, the earliest product Has been sold for more than eight years.At the end, Gree spent N billion dollars to recall the cost, but also the US Consumer Product Safety Commission prosecuted fined 100 million yuan.Compared to small products such as dehumidifiers, the high cost.
This case is a case, but at least shows that the production of Gree products is not 100% safe .However, the long consultation found that Gree products in the country to take the initiative to recall almost can not find the case.
Domestic appliance recall a bit difficult!
The cost issue may be one of the key reasons for the difference between business and small business, with large sales volume, wide range of products, and large time span. Once public announcement of the recall, the expenses incurred will be very large.
In addition to Gree, Haier, the United States are also similar to the initiative to recall more cases abroad, the initiative to recall cases rare in the country Haier, Haier Japan in 2012 sales company once again announced the recall of 18 models of about 330,000 units in China's 'Haier' The United States, the US Consumer Product Safety Commission (CPSC) issued a circular in late 2016 requiring China's home appliance maker Midea to recall the 4 million dehumidifiers it produced.
Because the United States, the European Union, Japan and other places of consumer rights awareness is extremely tough, a variety of local consumer rights institutions a few years, a dozen years later, back to 'forgetting accounts' thing commonplace.If the enterprise is not voluntary, omission, then similar to the United States consumption Such safety committees such organizations will 'under the heavy hand' to force them to take action to protect the legitimate rights and interests of consumers.
In China, inertial thinking is another key reason for the hard work of household electrical appliance enterprises. In the past, there were no "defective consumer product recall management measures" and some household electrical appliance enterprises had concerns, thus creating a fait accompli for discriminating domestic and foreign consumers.
In the domestic automotive market, automobile manufacturers such as Volkswagen, Toyota, Ford, BMW, Mercedes-Benz, Jaguar Land Rover, Tesla, Honda, and Hyundai are very mature in voluntary recall of defective vehicles. Domestic consumers' interpretation of car recalls has also been normalized. For home appliance companies, to achieve the current normalization of auto companies, but also need a long period of adaptation to run-in time.
Enterprises do not act, consumers questioned the big
Consumers do not understand why the appliance manufacturers in Europe, the United States and Japan found the product market is very timely defect, the record recall is very positive, while in the country, the same company take the initiative to recall the case is very scarce? This is actually the illusion of asymmetric consumer information! From a global perspective, the frequency of recall of appliance companies are high, but their frequency in the Chinese market is low.For example, Japan, air conditioners, refrigerators, washing machines and other products recalled cases are very common, Japan's household electrical appliance enterprises and Japanese auto companies defective product recall, Can be said to be 'commonplace'.
However, many multinational corporations such as Toshiba, Sharp, IKEA, Johnson and Daikin related to the recall of defective products, especially the product recalls they made at their manufacturing sites in China, bypassing the Chinese consumers and claiming that defective products are only produced in China and not in China In the Chinese market, different models, different designs, different parts and other reasons to clarify the relationship.Multinationals and the European and American markets have shown a completely different way of saying and practice, naturally, much to question Chinese consumers 啦.
The most typical than IKEA and Samsung.After the IKEA 'chest of drawers' recalls to circumvent the Chinese consumers, IKEA questioned the external treatment of Chinese consumers, interviewed by the State Administration of Quality Supervision, IKEA (China) to the national quality inspection The SAIC submitted the recall plan and decided to recall the series of chest of drawers, such as Malm, sold in the period from 1999 to 2016 in the Chinese market.
Samsung Galaxy Note7 battery explosion that year, but also for the Chinese consumers drag word until Shenzhen Consumer Council on the Bank of China Note 7 mobile phone explosion to Samsung (China) Investment Co., Ltd. to send a letter of public inquiry: Samsung should not In the recall on the Chinese market and Chinese consumers to adopt double standards, Samsung Chinese consumers this has a clear attitude and action on the change.
The case of IKEA and Samsung is a microcosm of how much attention companies place on the recall of consumer goods in China is still at a stage where water and soil are different and differentiated.
