Although smart home just on the road, a wave of smart products are on the road, but the concept of 'smart' seems no longer trendy, 'artificial intelligence' has become the new darling of the AI wear the coat is fashionable, but perhaps even 'preliminary practical' In this regard, the People's Daily issued a text commentary: Some companies take the smart gimmick, 'Red Net' marketing, the introduction of the so-called intelligent products, either superfluous or scratch, and did not pinpoint the real pain point in the market, Naturally can not win the favor of consumers.
Gimmick case one:
Beijing's newly opened major fresh supermarket is the flagship of the 'new retail' concept. The most dazzlingly-known configuration is the store's smart shopping cart, which automatically follows consumers and has obstacle avoidance systems, integrated cameras, infrared sensing devices, Carts can automatically brake when obstacles and emergencies occur.
However, when I visited the supermarket on weekends and found that overcrowding, not to mention smart shopping cart, even ordinary shopping cart are not enough. Smart shopping cart has become a marketing gimmick, really 'shopping' no one care about shopping car.
Gimmick case two:
The company released a smart refrigerator that claims to be able to watch movies and TV shows on the touchscreen of a refrigerator door, look up recipes, and complete a one-click shopping.
But in fact, consumers can watch the show at home using a larger screen TV, look at the recipe there are more mobile Tablet PC, as in the refrigerator order shopping this feature, eventually have to pay by mobile phone, far better than direct use The convenience of mobile shopping.These new features attached to the refrigerator lackluster, and not many consumers are willing to pay for such a smart.
Gimmick Case Three:
I have to buy a smart thermometer, you can connect the phone via Bluetooth, direct record of body temperature, not only more convenient to use, but also conducive to monitoring and analysis.But with more than a month, Bluetooth can not be identified, can no longer be connected with the phone display body temperature, In the end it is not as useful as an ordinary mercury thermometer.
Smart shopping carts, smart appliances, smart cars, smart glasses, smartwatches, unoccupied retail stores ... For a while, life is full of smart labels, but some smart products seem cool, but this so-called Innovation, from the perspective of the effect is gimmick than practical, more is the marketing strategy for businesses eyeball, such products are not to be seen, not surprising at all.
In addition, some smart products tend to grab market share more quickly or attract more investment. They often emphasize designing new functions and new stories. They neglect the quality of production and do not want to make progress.
Renmin Ribao article commentary also said that domestic consumers are increasingly mature, the market to fake, you can expect intelligent gimmick space for speculation will be smaller and smaller, intelligent products to impress consumers, have to solve the real problems, show real skill.
