In the course of social development, we often find that the living materials and consumption patterns are getting richer and rhythmic, the pace of work is getting faster and faster, and the people's indifference and quietness is less and less. Therefore, in recent years, 'Ingenuity' has been mentioned frequently, aiming at advocating the craftsmanship of the whole society and appealing to everyone to slow down in this impetuous time and do everything well in a down-to-earth manner.
Recently, CCTV launched the selection of 'National Ingenuity Brand' precisely in response to the strategic goal of 'making China create a transformation from China to China, changing China's speed to China's quality and changing China's products to China's brands' On the stage of China's outstanding brand.
Since February 2018, SHUAIKANG, the leading enterprise of the kitchen and electric appliance industry in China, has officially become the brand of "CCTV national originality". Meanwhile, the latest advertisement of SHAIKANG TVC will be broadcast all over the year in channels CCTV1, CCTV3, CCTV4 and CCTV13 Time broadcast.
Ingenuity requires a brand that is not only focused on its business, but also continues to spark extraordinary innovation.Focusing is an attitude, a habit, an ability, and a realm.
As one of the most authoritative media in China, CCTV builds a "national creative brand" with a very high threshold. Enterprises and their products need to be of noble quality, which can support the national brand image and require the dream and mind of building a national brand .
Throughout the entire kitchen industry in China, has set up 34 years of Shuaikang though low-key, but it is one of the few will be integrity, focus, innovation poured into the bone marrow in a business. Shuaikang always focus on the kitchen boutique, not only sustained To better meet the needs of users to use, better quality products, but also make efforts to promote research and innovation, leading the kitchen and toilet industry to high-end upgrade.
As of the end of 2017, Shuaikang Kitchen & Electric has served a total of 38 million families worldwide, and for 35 years, from the first deep-type smoking machine to the 'China Core' European range hood, every evolution has set off an industrial revolution. Shuaikang R & D industry in the first 20m3 / min large suction hood, completely lead the industry into the era of suction big suction.
This year Shuaikang latest smart non-meet range hood, innovative fuselage upgrade thinning, and made of cold right angle made arc, but also has a large wind volume of 20m3 / min, 400 Pa wind pressure, Tissot Network design, 5S maintenance, adaptive ventilation, smoke stove linkage, delay shut down and other high-tech, to speed suction exhaust fumes good results and intelligent human-computer interaction experience for the majority of users bring more excellent experience. Humanized experience and fashion high-end done the ultimate, highly recognized by the industry and the market.
In 2018 'Innovation' national marketing conference, SHUAIKANG further proposed '5N strategy' for the development of the enterprise, namely new brand New-Brand, new product New-Product, new marketing New-Marketing, new game New-Game, new experience New-Experience. Reshaping the brand image by upholding the mid- to high-end positioning; Insisting on the extension of the differentiated product strategy category and making efforts to create a quality kitchen; At the same time, strengthening multi-channel development to promote new retail business; Proposing new service and customer experience concept, Pretreatment, the entire process of monitoring, zero return visit users and other means to a new strategy to rebuild Shuaikang, renewed brilliant.
In line with the overall image upgrade, Shuaikang also recently launched a new LOGO, the SACON English subtitles and Shuaikang Chinese, complement each other, complement each other, and for SACON in English for interpretation, Scientific Technology, Authority Credibility, Credibility, Obligate responsibility , Noble excellence, more determined to 'lead the kitchen industry innovation to enhance the quality of family life' brand mission.
The Shuaikang was rated as 'CCTV ethnic ingenuity brand' is the national platform for its deep recognition, but also the global cumulative 38 million home users on the full range of brands Shuaikang trust future Shuaikang CCTV broadcast multiple channels , Will not only become the new trend of more consumers to buy, but also with more other industry leading brands take off the world stage.
