Once upon a time, by the market saturation of similar foreign products impact and other factors, the Japanese white goods industry sales trough, white goods manufacturers once sluggish over the past few years, experienced Toshiba appliance business was the acquisition of the United States Group, Sanyo Electrical most of the appliance business by Haier Group Acquisitions, and Foxconn acquisition of Sharp and a series of acquisitions, the Japanese media once exclaimed 'Japan's white house manufacturing decline.' However, according to Japanese media reports, after about 20 years of hard work, Japan's white goods manufacturing began to show signs of recovery.
High-end products help Japanese companies back to the market
According to "Nihon Keizai Shimbun" recently reported that Japan's domestic sales of white goods strong performance.Japan Motor Industry Association recently released data show that Japan's domestic sales of white goods in 2017 increased 2.0% over last year, reaching 2347 trillion yen. It is the Japanese white goods growth trend for two consecutive years, and hit the highest level since 1997.
Reported that Japan's white goods production reached its historic peak in 1997 reached a total of 2600 trillion yen, has been declining since then, but began to rise around 2003 until 2017 has been close to the peak of the history of the manufacturers after technological innovation , Explore and find new markets, and finally 'successfully seized the market occupied by foreign cheap goods' .At present, Japan's white goods market polarization.While the low-end products still have a certain market at the same time, the emergence of high-end goods emerged in the military.In particular, in the artificial intelligence technology After the application, white goods of high quality, high performance and high price features more prominent.
Life style appliances technology updates
Tokyo TV reported that due to the increase of Japanese dual-service families, large, fast, air-dried foldless dry washing machines sold well.For example, Panasonic introduced the same type of washing machines using smart technology, remote control via mobile phones, and washing powder not every Time to join, the washing machine will be stored in a bottle according to the number of each laundry to determine the amount of use. Such washing machine even if the price of nearly 20,000 yuan is also very popular. In addition, large capacity, with a vacuum storage box and vitamin increments Vegetable cabinets and other senior refrigerator configuration is also very popular.According to "Asahi Shimbun" reported that the price of nearly 20,000 yuan of advanced air-conditioning but the trend of sales of older models than the good trend of good, because this air conditioner has a high degree of energy saving, delivery Wind gentle, multi-directional detection of air supply and so on.
The Global Times reporter observed in Japan that there is a growing trend towards family-standard refrigerators as they open their doors when a prominent Japanese home builder last week introduced the kitchen to the kitchen section of the house they built The space reserved for the refrigerator is the space required for a large refrigerator since the Japanese home kitchen will be a large refrigerator in the future. In addition, families in Japan, both dual-family and full-time housewives, , That is, a one-week weekend purchase of food .This is because many supermarkets in Japan nowadays to "buy more discounts," the concessions in the trend of everyone 'store food', the refrigerator became a natural necessity. "Global Times" Reporters at home using the non-fold hair dryer dry washing machine is also very convenient, especially rainy day laundry can also be quickly dried, but also very power-saving.
Small appliances pay more attention to health
In addition to white large appliances, small appliances are also beginning to get popular in Japan.Japan Economic News also analyzed Road, the characteristics of the current consumer purchases have changed.Saving time, energy conservation, health promotion has become the key to consumers around the purchase intention word.
Reportedly, in addition to the traditional home appliances, the emergence of a new generation of health and beauty appliances such as hair dryer, electric beauty massage apparatus, etc. Some manufacturers have introduced hair dryer to expand the temperature range of hot air, Not easy to damage the hair and scalp; Some manufacturers have introduced 'to kill 99% of mold and bacteria' air conditioners. These appliances powerful, higher prices, but also strong demand. In addition, the advantages of certain appliances in emerging industries The rise is also activating the market.