At the end of November last year, Skyworth Digital, a Hong Kong-listed company under Blackwell giant Skyworth Group, announced the acquisition of the equity of Kaiwo New Energy Vehicle Group Co., Ltd. ("Kaiwoo Automobile") and its subsidiaries, In January, the white giants Gree announced that they intend to acquire the main new energy vehicles, Zhuhai Silver Long New Energy Co., Ltd., another giant home appliance giant acquisition of new energy vehicles case.At the time, the topic of cross-border home appliance business made another rampant .
Ten years ago, the home appliance industry had set off a vigorous 'repairer' campaign, when Chunlan, Oaks, Midea and other home appliance companies tried their best to make repairs, but most of them crossed the world in just three or two years Failed ten years later, in the country to promote energy-saving emission reduction and the use of new energy policy, home appliances, led by domestic enterprises seem to comeback once again this round of new repairer sport is the layman's' crazy cross 'Or the transition under the' rational layout '?
◎ Skyworth acquisition Kaiwo car dream broken
The end of November last year, Skyworth announced on the announcement that it intends to buy the controlling shareholder Huang Hongsheng or its holding company held by the New Energy Automotive Group Co., Ltd. and its subordinate Corvoa interests in order to start the acquisition peace talks.
Public information, Kaiwo car was established in 2011 to large, medium and light buses, passenger cars and related parts production and trafficking as the mainstay of China's new energy automotive industry leader, the company's total assets of about 8 billion .
Kaiwo car with Nanjing Jinlong Bus Production Co., Ltd. (hereinafter referred to as Nanjing Jinlong), Wuhan Kaiwo New Energy Vehicle Co., Ltd., Shenzhen Kaiwo Motor Co., Ltd., Nanjing Chuangyuan Liuhe Power Technology Co., Ltd. and Qingdao Kaiwo new energy vehicles limited The main products of the company are 3.6 meters to 18 meters full range of new energy passenger cars and passenger cars.As the main force of Kaiwoo Automobile, Nanjing Jinlong possesses only 4% of the total sales volume of new energy passenger cars in 2016. In addition, Nanjing Jinlong The total output of pure electric buses in 2016 was 7921 units, ranking fourth in the country.
Skyworth has shown its high expectations for the acquisition, saying it will adjust and optimize the business structure of the Group if the acquisition is completed. However, some analysts said that Skyworth intend to cross-border and may be related to the decline in the performance of Skyworth TV in recent years. However unexpectedly, just two months later, Skyworth Digital announced that the acquisition of Cape Drive, after the initial negotiations between the Company and the Target Group, due to the potential acquisition of some of the major acquisition terms of the parties failed to reach an agreement , So the board decided to terminate the negotiations, which means that Skyworth's 'conspiracy' has long been the ultimate culmination of the acquisition.
Appliance industry watcher Liu Buchen said, 'If the successful acquisition can expand the number of Skyworth digital revenue, but it can increase the number of really bad. Do not know is not because the capital market is not worried about (KaiWu car) is not a good asset, worried about the injection Will affect Skyworth digital stock performance.
◎ Gree, silver long stand tuyere
In the whirlwind of making cars not only Skyworth, as well as the grid with confidence and confidence in the new energy industry .2016, Gree failed to acquire Yinlong, the first half of last year, Greene chairman Dong Mingzhu by blessing, Zhuhai Silver became the second largest shareholder In the recent year, Silver Dragon expanded at a rapid rate, setting up a total of 11 industrial park bases, of which 7 new bases have a total investment of 80 billion yuan.
Silver Dragon was established in December 2009, the area of research and development of new energy-related technologies, production and sales of lithium-ion battery and energy storage battery, as well as the development of hybrid, pure electric vehicles in 2010. In 2010, 400 million yuan, the acquisition of 53.3% stake in the United States Austrian titanium master the ball stone technology nano-ball, followed by access to energy storage technology and lithium titanate battery technology.
The once-high-speed development of Zhuhai Silversmith at the beginning of this year was exposed to the arrears of supplier payment money rumors, it is learned that the company is Zhuhai think of electric car equipment company 'courtesy', the two sides in the contract dispute sale 'entangled', and its future Where to go seems to be inextricably linked with Gree.
At this key port, the chairman of Zhuhai Silver Dragon Wei Yincang resigned, and some management positions in Zhuhai Silver Long are vacant. For a time, the "Gerry Department will be fully entered," the rumors circulated in the audience.
In this regard, the relevant person in charge of Gree said: 'The external argument is too exaggerated, previously only a few people switched to Silver Long.' It is reported that from last year, Gree have switched to high-level executives, a number of original work in Gree The staff became the vice president in charge of the core business of Silversmith.'The new management team did not understand the consistent law of this line by car as a household appliance, and the debt contradictions became increasingly acute. 'Some of the suppliers of Zhuhai Silverson reflected so.
◎ business diversification desire to expand
For Skyworth's 'making cars intended', appliance analyst Liu Buchen said that black-based appliance companies, Skyworth's highly dependent on the color TV. Skyworth Digital want to buy Kaiwo car, is to diversify business results, so that Business more than a revenue point, while at the same time, Kai Wah car Nanjing Dragon is also a good asset.
As Liu Buchen said, Skyworth's revenue structure is still relatively simple, total color TV sales account for the vast majority of revenue.
In the fourth quarter of last year, in a forum, Dong Mingzhu once again burst 'Quotations': 'So many people look for me to take pictures, but none of you use a cell phone.' This is in any case to some extent shows Gree to cultivate new business pillar Anxiety.
However, in fact, Gree's products include refrigerators, rice cookers, water purifiers, mobile phones and so on.
Recently, in Guangzhou Baiyun District Jiangxia Area Gree store upgrade, the reporter saw Gree refrigerator, rice cooker, water purifier have been placed in a prominent Gree store, in the sales area, the store staff also arranged a large number of Of the interactive experience activities, and its purpose is to step up efforts to promote Gree other products, to change the Gree store is selling the impression of air conditioning.
◎ decision-makers personal will or business future
'The chairman just took a fancy to the' point of 'new energy vehicles and smart gear a few years ago and has been moving towards that in these years. "Gree insiders told reporters.
As the high-speed expansion of Yinlong Road, there will be Gree's shadow from time to time, as in last spring, Gree Electric announced that with Zhuhai Silver Dragon will be intelligent equipment, mold, casting, automotive air conditioning, electrical and electronic control, new energy vehicles, Energy storage, etc. Under the same conditions, one party gives priority to each other's products and purchases each other's services. Taking one annual period as a cycle, the mutual purchasing priorities of Party A and Party B do not exceed RMB 20 billion.
Gree's smart equipment mainly includes processing equipment such as robotics and automation system engineering. Industrial products include such products as automotive air conditioners, molds, capacitors and enameled wires. In fact, this cooperation has established that Silverlong is supported by Gree intelligent equipment products, Shortcut. '
In the last year, Silong Industrial Park construction inspection and various types of cooperation in negotiations, hanging Gree Chairman, Zhuhai Silverson New Energy Co., Ltd. Honorary Chairman of these two identities, Dong Mingzhu also always positive.
In the middle of this year, Dong Mingzhu's tenure will expire. Whether he will be reelected and still unknown, and the speculation that he will go to Yinlong to become the chairman of the board, has recently been rumored.
'I hope everyone can sit in a car made by Gree and make cell phones on Gree and control the temperature of the air conditioners in your home and enjoy the delicacies Gree has brought to you.' 'Dong Mingzhu once described this, but once Dong Mingzhu no longer serves as chairman, Gree whether there will be a big change, is still unknown.
In addition to Gree, the intention to 'make cars' behind the Skyworth, in fact, also has a significant impact on the individual shadow as a founder of Skyworth Group, Huang Hongsheng and its holding company is the controlling shareholder of Skyworth Digital, Indirectly holding the total issued shares of Skyworth Digital About 38.89%, his spouse Lin Weiping is an executive director of Skyworth Digital.
In the meantime, Huang Hongsheng, after bail in 2009, switched to investing in the automobile industry. KaiWu Automobile is the latest achievement of its second start-up and holds most of the rights of KaiWu Automobile.
◎ giants admission, the strong survive
Skyworth figures to the annual performance forecast shows that Skyworth figures are expected to net profit attributable to shareholders of listed companies last year 80 million -1.1 billion, down 83.55% -77.38% over the previous year, the basic earnings per share of 0.08 yuan -0.11 yuan. Skyworth said that although the company's main business market sales and operating income both achieved a year-on-year year-on-year growth, the company's main business market share, coverage of the industry to further enhance the competitiveness of the industry.But by the key raw material costs and global supply Tense, raw material purchases of memory chips DDR3, EMMC Flash and NOR Flash prices rose sharply year on year, the company procurement costs rose sharply, resulting in gross profit margin fell sharply year on year.
Gree currently has not given the performance report last year, but its three quarterly reports, mid-year report shows that Gree current operating income behind the United States, according to such an increase, Gree can reach 200 billion revenue goal by the end of this year, still in doubt. In the capital market, Gree is the big winner in the A-share market this year, and the stock price showed a big increase all the year, all the way to "rise."
One year stock performance, the performance of completely different black and white two giants, but now also fall into the new energy 'make cars' fans array, which can not help people with heart feeling: Is the home appliance business is the only way this transition? In fact At the beginning of the 1990s and the beginning of the 21st century, Chunlan, Oaks, Midea and other home appliance companies tried their best and most of them had failed in just three or two years.
Automotive industry analyst Zhong Shi believes that China's new energy vehicles are in development opportunities, at present, in the automotive industry, in addition to enhancing the efficiency of traditional fuel vehicles, through the development of new energy vehicles to reduce production and thus reduce the average car fuel consumption become A trend.
Security analyst Chen Junbin interpretation, one of the important reasons for cross-border business making cars, electric cars will make the automotive supply chain system become more open. 'The traditional car is the core of the engine and transmission. An independent and absolutely leading passenger car engine company, the technology is in the hands of various companies.However, for electric vehicles, you can find the best motor, the best battery.For perspective, who is not necessarily to subvert who But new energy vehicles give people a chance to make cars. '
However, the opportunity does not mean 'will.' Automotive practitioners told reporters that the car is by no means a simple piece together, it can only be called a production process, but not the core of the automotive business. R & D, production, sales, Aftermarket, the establishment of these ecological needs accumulation and precipitation, rather than a year or two can be established.
'To build a car, the first premise must be to respect the objective laws of making cars.' "Zhongshi said that although capitalists are well-funded, they often form money and people do not work .After all, the need to master the integration of the organization to deal with '
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Appliance manufacturers think of making cars in a decade
● Anhui Yangtze Group
As early as the mid-90s of the last century, Anhui Yangtze Group gradually reduced its share of the home appliance industry and focused on the development of automobiles. China Yangtze Group Yangtze Automotive Plant was established in 1991 as a joint venture between China Yangtze Group Co., Ltd. and Hong Kong Bank Group Investment Co., Ltd. Construction in the automobile and its spare parts development, manufacture and sale of large joint ventures .1996 years, the leading product refrigerator 'out-married', the main direction for the domestic large-scale auto makers in the relatively weak pickup and bus industry. In September, Yangzi Group reorganized Anhui Bailian Yangzijia Automobile Industrial Co., Ltd., which produces pickup trucks, and eventually stepped out of the appliance industry into the automotive industry. The Yangzi Group already has 32 subsidiaries and produces products ranging from cars to kitchenware, etc. 2000 kinds, but the car business has not done much.
● Zhejiang Oaks
July 2003, Oaks to 40 million yuan acquisition of Shenyang Agricultural Machinery Group, 95% stake in double-horse vehicles, access to SUVs and pickups and other vehicles production license, then announced that 'invested 8 billion yuan capital into the automotive industry, the final realization of 450,000 However, the advantages of brand awareness and marketing experience can not overshadow Oaks' lack of expertise in the field of technology, such as steering wheel chaos, window leaks and other minor problems, and even the occurrence of car wheels on the highway Run away 'big joke' .2005 March, Shenyang OX Automotive Co., Ltd. will be a paper application submitted to the Oaks Group, the termination of SUV and pickup production.
● Henan new flight
SARS epidemic in 2003, is located in the Central Plains refrigerator giant Xinfei Group officially killed in a special vehicle manufacturing industry.At present, the new flying special vehicle company is still operating, leading products are refrigerated trucks, insulation vehicles, medical waste transfer vehicles, military vehicles , Military sports cars and other refrigerated, Van, military three series of more than 200 varieties, approved by the National Development and Reform Commission announced the number of models in the industry in the forefront of which, production and sales of refrigerated insulation car to do the forefront of China's industry, sold To Europe, the Americas, Asia, Africa, more than 10 countries and regions, can be considered a successful example of home appliance business.
● Midea Group
From 2004 to early 2006, Midea Group acquired three Yunnan Bus Depot, the first passenger car manufacturer in southwest China, Yunnan Aerospace Shenzhou Automobile Co., Ltd. and 54 companies with a history of 54 years, and set up three enterprises in Hunan Province, namely, Changsha two bus bases, with million sets of buses and chassis manufacturing capacity, and rhetoric through 3-5 years of hard work among the top three brands in China's bus industry However, was discontinued in December 2008 production, the 2009 US passenger car Changsha Base to 108 million acquisition by the local government in Changsha, and later acquired by BYD Yunnan Midea Bus Manufacturing Co., Ltd. is still in operation, smaller.
● Chunlan Jiangsu
Chunlan Group seems to see the great future of Chunlan heavy truck. In early 2004, Chunlan actively negotiated with Hino Co., a Japanese automaker, to set up a joint venture with an annual output of 60,000 heavy trucks in the form of 50% In the same year, Hino formally evacuated from Taizhou, the seat of Chunlan Group. In July 2008, Chunlan Group finally ended up in the automotive field after 11 years of hard work, Of the fledgling, which holds a 60% stake in Chunlan by Xugong Technology took over.