For a long time, the dominant position of the global air conditioner market dominated by Japan and South Korea brand However, this pattern with the rise of Chinese brands in recent years is being subverted in developing countries in overseas developing the largest air-conditioning market in Pakistan, the local brand dominated by China, TOP10 brand Japan and South Korea enterprises, including Haier with 29% market share in the local market for 11 consecutive years ranked first.Likewise, the world's second-largest air-conditioning market in the United States, Haier and GE Appliances dual-brand in 2017 with 27.2% market share exceeded Electrolux Sri Lanka, ranked first in the United States market in 2017 Haier air conditioner sales growth of more than 50%, double-speed industry growth.
Pakistan local time on February 1, at the 2018 Pakistan Brand Summit held in Lahore, Haier demonstrated living room, bedroom, kitchen full scene wisdom home air solution and announced the listing of high-end cloud tripod, imperial bottles, D Series, such as the entire Department of frequency self-cleaning air conditioning.
Japan and South Korea did not TOP10 Pakistan, ranked NO.1 is Haier
Globally, Japan and South Korea started early air-conditioning based on a solid foundation.Previously, in the United States market, the Korean brand has ranked first in the local market for many years in a row.And in Southeast Asia, such as Thailand air conditioner market is Japan and South Korea More than 40 years.But in Pakistan, the largest air conditioning market in developing countries abroad, the situation is completely different.As China's overseas air conditioning brand more mature, this pattern has been reversed.The local TOP10 air conditioning brands are Chinese brands and local brands, No Japanese and Korean figure, including Haier ranked first.
Haier Air Conditioner Co., Ltd. opened its own brand in 2001. In 2001, Haier set up its first factory in cooperation with the local enterprise Ruoba Group in Lahore, Pakistan and built refrigerators, washing machines, air conditioners, Television and other home appliances production base in 2007. In 2007, Haier air conditioning plant in Pakistan, formed from the earliest fixed-frequency air-conditioning to inverter air conditioner, from hang up to Guiji and so on in the local machine manufacturing.
Independent licensing, Haier air-conditioning for 11 consecutive years in the local market first
After many years of independent innovation, Haier has gradually formed a "Trinity" model for R & D, manufacturing and marketing in Pakistan. In terms of localization and research and development, Haier has the only R & D laboratory for air conditioners in Pakistan, according to the local high temperature and voltage instability , Frequent power-off of the difference between the environment, the performance of the experimental test, has launched a low-voltage 150V normal start, high temperature 46 ℃ sufficient capacity 100% cooling output air conditioning and UPS battery air-conditioning, electricity and battery automatically switch, Electricity case run 4 hours to achieve power blackout.According to the Pakistani air-conditioning dirty, high cleaning costs, Haier Listing will take a shower of self-cleaning air conditioning, saving 200 yuan a year for local users cleaning costs.
February 1, at the Haier 2018 Pakistani brand summit, Haier air conditioner market, including high-end Yun Ding, imperial bottles, D series, such as the entire system of variable frequency self-cleaning air conditioning, the highest energy efficiency to meet European energy efficiency standards A + + level, saving 70% High-end Yun Ding air-conditioning at a price of 288,000 rubles, or about 16,000 yuan, is the highest price of the local air-conditioning the same day, Haier at the same time, including the living room, bedroom, kitchen full scene, including smart home air solution, upgrade wisdom Air active service.
At the same time, Haier air-conditioning marketing interaction also has local characteristics, the brand awareness in Pakistan has reached 99% .In Lahore, Haier's original 'air-conditioned bus station' for local users brought convenience, the local media as' full Caring Company. "Haier Air Conditioning 'full DC inverter air conditioner' campaign won the PAS series of major marketing campaigns, becoming the industry's only home appliance brand to receive this award.
As the earliest layout of China's home appliance industry, its own brand of global business, Haier air-conditioning access to global users. In Europe, Haier air-conditioning in the Russian market share of the first, ranking first in China's own brand in Italy; Haier air-conditioning in Asia, Thailand , India, the first local brand in China, the market share in Pakistan for 11 consecutive years first.Haier to explore 'one-man' model 13 years, is committed to becoming the paradigm leader in the Internet of things under the guidance of the single-in-one model Haier, Haier, GE Appliances, Casa Imperial, Marshal, AQUA and other multi-brand clusters have been set up around the world to create lifelong value by using independent brands to meet the needs of global users. According to experts, the "one man and one man" model is becoming The next social model is bound to bring a textbook-style reference for the transformation of the Internet of Things of all kinds of enterprises.