Dongfeng Infiniti sales hit a record high in 2017, helping the Chinese market to become Infiniti's fastest growing single market in the world, with 48,408 units sold in January-December, representing an increase of 16.4% over the same period of last year. The domestic models Q50L and QX50 sold 29,134 units in a year, An increase of 9% over the same period of previous year, accounting for over 60% of sales volume. In 2018, DFI Infiniti will make persistent efforts to launch 6 heavy-duty models and continue to expand this record.
6 new cars boost sales in 2018
According to reports, Dongfeng Infiniti this year launched six new cars, including two heavy domestic models new Q50L and a whole new generation of QX50, including a new generation of QX50 will be put into operation in Dalian plant.As Infiniti in China's second localization of production base, Dalian factory and Xiangyang plant complement each other to form a synergy.
Lu Yi, General Manager of DFI Infiniti, said, "2018 will be the 'Year of Endeavor' for DF Infiniti to advance and surpass itself. With the dedicated product strength, we will strategically locate Challenger Brand 2.0, improve network structure and distribute Business profitability increase, work with users' release potential, to achieve better self '.'
Dongfeng Infiniti Vice President Lei Xin said: 'This year, Dongfeng Infiniti localization process will be developed in depth, the introduction of heavy-duty strategic models for the new breakthrough opportunities, from the user point of view, marketing, products, network three The dimension continues to focus on user experience and user value, adhering to the enterprise 's "high quality" development path.
Variable compression ratio turbine technology into a new impetus
The Infiniti QX50 is based on Infiniti's new SUV model platform and is equipped with the world's first VC-Turbo with mass-production variable compression ratio turbocharged engine. As a strategic model of Infiniti's challenge to the most potential luxury SUV market, the all- Design concept, once again refresh the traditional understanding of luxury SUV.
In addition, the forthcoming new Q50L will lead the Infiniti sedan family in 2018, redefining luxury brand mid-size car value paradigms with luxury and sporting styles, leapfrog configurations and luxurious finishes, giving users superior driving experience.
At the just-concluded 2018 North American International Auto Show, Infiniti launched the new Q Inspiration concept car with its innovative VC-Turbo variable compression ratio turbo engine, next-phase autopilot technology and a unique, user-friendly interior design for The future of luxury midsize sedan driving experience enhances the direction of the Q Inspiration concept car for the future Infiniti new product design language and design trends have a higher reference value; also indicates that the VC-Turbo engine in the next period of time , Will become Infiniti brand's most important power system.
Brand remodeling and system into two goals
Last year, Infiniti officially released its 'Challenger' brand strategy and practiced its challenge in key links throughout the value chain. It has completed its two major goals of brand reshaping and system enhancement in terms of brand, product, network, service and teamwork This year, 'Challenger' brand strategy will enter the 2.0 stage, Dongfeng Infiniti will focus on user contacts, enhance product experience, service experience, value experience.
In the 'Challenger' 2.0 phase, DFI Infiniti will launch a new brand marketing campaign based on users, combining three major dimensions of creativity, content and experiential marketing, relying on two heavy-duty strategic new vehicles and targeting more accurate target users Positioning and more accurate experience platform to enhance the sense of participation of the user through the '2018 Infiniti Spartak Braves Warner' 'SUV Challenge Road Season II' challenging fun, positive energy marketing activities, and constantly strengthen Infiniti brand and Users have a close relationship of 'temperature', 'resonance' and 'co-growth', working together with users to "unlock their potential and make themselves better."
In addition, Infiniti announced that it will launch a new model with electric drive system starting in 2021. In the future, Infiniti will provide a product matrix including pure electric vehicles and e-POWER hybrid models.It is estimated that by 2025, Infiniti global sales 50% will come from electric cars.