Ten years focused on taking pictures | OPPO to meet customer needs with innovation

Mention camera phones, you may think of Apple, think of Samsung, think OPPO, they also have their own unique areas of photography, but only in 2008 OPPO phone, put it in only 10 years to do the camera function Leading the way, 'OPPO Phenomenon' also aroused the concern of the industry.Why OPPO can rapidly develop in the field of mobile phone photo-taking? We may have a glimpse of the efforts made by OPPO over the past decade to enhance the photo taking of mobile phones.

In the era of functional machines OPPO will take pictures as the core selling point of the product to create, into the era of intelligent machines is the constant pursuit of the ultimate, released in 2012 and 2014, Find 5 and Find 7, respectively, starting with the Sony IMX135 and Sony IMX214 sensor , Led the industry's emphasis on high-end CMOS.R9s released in 2016 and Sony is the co-development of the new IMX398 sensor, released in 2017, R11 and Qualcomm optimized Snapdragon 660 mobile platform, the industry means that the handset manufacturers are Can be better with the chip makers will take pictures.R11s released by the end of 2017 to go further, OPPO exclusive development of the world's only intelligent selection of dual camera, for the first time do not distinguish between the main and auxiliary, but also through the double F1.7 large aperture +2.0 um large pixel industry's first combination to ensure that dark portrait is still clear and bright.

Not hard to find, OPPO from the very beginning of the very forward-looking to take pictures as the core elements of the brand, every year will bring new surprises, especially OPPO is good at based on the real needs of users to carry out targeted technological innovation, so Each generation of products can get the user's praise to R11s, for example, the main push of the AI ​​wisdom and beauty are dual-shot are based on user needs and technical innovation, the AI ​​artificial intelligence into the beauty of Selfie, From a variety of dimensions vary beauty, make your beauty more real more natural; the latter through the first does not distinguish between primary and secondary photos, so that day and night can shoot a clear portrait.

The OPPO adhere to the camera has also been recognized by the industry, with leading R11s camera performance was rated as '2017 best camera phone' OPPO good reputation in the camera not only confirms OPPO focus on the field of photography and innovation, But also reflects the OPPO continue to tap the user needs, in addition to taking pictures, OPPO these years by digging the pain of user needs continue to maximize the product experience, whether it is 'charging 5 minutes, call 2 hours' VOOC flash charge, Or '200 million before and after, take pictures more clearly' the ultimate photo experience, OPPO again re-established the industry standard, but also for the development of the industry has continued to provide new possibilities.

Trusting the needs of users, OPPO is trusted by more than 200 million young users worldwide. Trustdata research data shows that OPPO mobile users still choose OPPO up to 53% when they replace new phones. In the smart phone consumer upgrade competition so intense The moment, OPPO mobile users high user viscosity and brand loyalty worth pondering the entire industry.

OPPO will be the starting point for the next decade in 2018, and OPPO will continue to meet the needs of young users by deepening existing technologies and increasing investment in new technologies. We look forward to OPPO continuing to provide us with an excellent selection Dual camera, AI wisdom beauty this camera innovation, mobile phones take pictures further.


Mention camera phones, you may think of Apple, think of Samsung, think OPPO, they also have their own unique areas of photography, but only in 2008 OPPO phone, put it in only 10 years to do the camera function Leading the way, 'OPPO Phenomenon' also aroused the concern of the industry.Why OPPO can rapidly develop in the field of mobile phone photo-taking? We may have a glimpse of the efforts made by OPPO over the past decade to enhance the photo taking of mobile phones.

In the era of the functional machine OPPO will take pictures as the core selling point of the product to create, into the era of intelligent machines is the constant pursuit of the ultimate, released in 2012 and 2014, Find 5 and Find 7, respectively, starting with the Sony IMX135 and Sony IMX214 sensor , Led the industry's emphasis on high-end CMOS.R9s released in 2016 and Sony is the co-development of the new IMX398 sensor, released in 2017, R11 and Qualcomm optimized Snapdragon 660 mobile platform, the industry means that the handset manufacturers are Can be better with the chip makers will take pictures.R11s released by the end of 2017 to go further, OPPO exclusive development of the world's only intelligent selection of dual camera, for the first time do not distinguish between the main and auxiliary, but also through the double F1.7 large aperture +2.0 um large pixel industry's first combination to ensure that dark portrait is still clear and bright.

Not hard to find, OPPO from the very beginning of the very forward-looking to take pictures as the core elements of the brand, every year will bring new surprises, especially OPPO is good at based on the real needs of users to carry out targeted technological innovation, so Each generation of products can get the user's praise to R11s, for example, the main push of the AI ​​wisdom and beauty are dual-shot are based on user needs and technical innovation, the AI ​​artificial intelligence into the beauty of Selfie, From a variety of dimensions vary beauty, make your beauty more real more natural; the latter through the first does not distinguish between primary and secondary photos, so that day and night can shoot a clear portrait.

The OPPO adhere to the camera has also been recognized by the industry, with leading R11s camera performance was named '2017 best camera phone.' OPPO good reputation in the camera not only confirms OPPO focus on the field of photography and innovation, But also reflects OPPO constantly tap the user needs, in addition to taking pictures, OPPO these years by digging the pain points of user needs to maximize the product experience to be the ultimate, whether it is 'charging 5 minutes, call 2 hours' VOOC flash charge, Or '200 million before and after, take pictures more clearly' the ultimate photo experience, OPPO again re-established the industry standard, but also for the development of the industry has continued to provide new possibilities.

Trusting the needs of users, OPPO is trusted by more than 200 million young users worldwide. According to Trustdata research data, the old OPPO mobile phone users still choose OPPO as high as 53% when they replace new phones. In the smart phone consumer upgrade competition so intense The moment, OPPO mobile users high user viscosity and brand loyalty worth pondering the entire industry.

OPPO will be the starting point for the next decade in 2018, and OPPO will continue to meet the needs of young users by deepening existing technologies and increasing investment in new technologies. We look forward to seeing OPPO continue to bring us the selection Dual camera, AI wisdom beauty this camera innovation, mobile phones take pictures further.

2016 GoodChinaBrand | ICP: 12011751 | China Exports