CCTV "Consumer Opinion" pointed out in the first phase of 2018 that in 2017 China's mobile phone brands have enjoyed rapid growth in the global market, accounting for nearly half of the market. Among them, the high-end mobile phones of 2000 to 3000 yuan and over 3,000 yuan are more concerned by consumers. We can see that China's mobile phone market has quietly ushered in consumer upgrades, users no longer pursue high with low-priced products, preferring to design better and experience better high-end models.
However, the recently released "2017 December China Mobile Communications Market Report" by Sinoo shows that with a market share of 18.2%, OPPO surpassed Apple in the first place, especially in the price range of 2,500 to 2,999 yuan 46% of the market share has become a veritable NO.1. OPPO's strong performance thanks in large part to its emphasis on design and experience over the years.
Since entering the handset market in 2008, OPPO has learned 'the beauty of the public' in ten years - a disruptive innovation of the United States and the N series of rotating lenses that is acceptable to the general public. Although it is wonderful, In terms of sales of OPPO million, 'the beauty of the public' to better meet their common interests of millions of users.From 'R7' Accord Arc 'to R9' condensing waistline 'to R11' Flat 'surface, and R11s' crescent bend', OPPO every year to adjust the details, and ultimately completed the phone six polished, bringing more balanced to allow more users to accept the beauty and the perfect grip Feel the hand.
OPPO designer Ann said in an interview earlier, the difficulty of industrial design in the square between the 'light' and 'research' will be able to describe the design of the OPPO well, 'research' is the process, 'light' is the result. OPPO in the product to meet the public aesthetic at the same time, through the subtle changes in the pursuit of details of the design, to achieve OPPO unique beauty of the public.
Visible OPPO each design innovation are starting from the user's real needs, not the pursuit of new, extraordinary, special this eye-catching exaggerated design, through the details of innovation and constantly improve the user feel at the same time, OPPO more through to Color control given to the fashion characteristics of mobile phones, gem blue, fresh green, thermal red, Barcelona blue, red and blue hit color and so on, are all the most popular colors of the year.In addition, OPPO is also good at cross-border cooperation, released last year R11 not only work with Li Yi-feng launched limited edition Red Hot Red, but also with the French Guerlain cooperation launched OPPO × GUERLAIN limited edition gift box red, leading a new round of fashion tide.
Driven by the OPPO, in recent years, price, configuration and other information is no longer a young user selection of smart phones when determining the elements, more brands began to value young fashion design aesthetics, jointly enhance the style of domestic mobile phone, which is 2000 ~ 3000 Yuan and more than 3,000 yuan in the high-end mobile phones by consumers more concerned about the key.
Good design and experience, so that domestic mobile phones have also been recognized in overseas markets, OPPO CEO Chen Ming-yong recently at the Qualcomm China Technology and Cooperation Summit, said that 'good product is the world's common language, the Chinese market has done a good job, OPPO Gradually enter the markets of Southeast Asia, India, etc. However, each market can not superficial, deep plowing, well done, and then the next, logical to extend the next, OPPO will enter the Japanese and European markets, providing more extreme users worldwide Technology experience.
OPPO Demonstrated to the Industry in Ten Decades A good design should be an insight into the needs of users, rather than leaps from the concept of reality. Mobile phone manufacturers should learn to improve the user's stickiness through the design of the temperature. Fierce competition in an invincible position.
CCTV "Consumer Opinion" pointed out in the first phase of 2018 that in 2017 China's mobile phone brands have enjoyed rapid growth in the global market, accounting for nearly half of the market. Among them, the high-end mobile phones of 2000 to 3000 yuan and over 3,000 yuan are more concerned by consumers. We can see that China's mobile phone market has quietly ushered in consumer upgrades, users no longer pursue high with low-priced products, preferring to design better and experience better high-end models.
However, the recently released "2017 December China Mobile Communication Market Report" by Sinoo shows that with a market share of 18.2%, OPPO surpassed Apple in the first place, especially in the price range of 2,500 to 2,999 yuan 46% of the market share has become a veritable NO.1. OPPO's strong performance thanks in large part to its emphasis on design and experience over the years.
Since entering the handset market in 2008, OPPO has learned 'the beauty of the public' in ten years - a disruptive innovation of the United States and the N series of rotating lenses that is acceptable to the general public. Although it is wonderful, In terms of sales of OPPO million, 'the beauty of the public' to better meet their common interests of millions of users.From 'R7' Accord Arc 'to R9' condensing waistline 'to R11' Flat 'surface, and R11s' crescent bend', OPPO every year to adjust the details, and ultimately completed the phone six polished, bringing more balanced to allow more users to accept the beauty and the perfect grip Feel the hand.
OPPO designer Ann said in an interview earlier, the difficulty of industrial design in the square between the 'light' and 'research' will be able to describe the design of the OPPO well, 'research' is the process, 'light' is the result. OPPO in the product to meet the public aesthetic at the same time, through the subtle changes in the pursuit of details of the design, to achieve OPPO unique beauty of the public.
Visible OPPO each design innovation are starting from the user's real needs, not the pursuit of new, extraordinary, special this eye-catching exaggerated design, through the details of innovation and constantly improve the user feel at the same time, OPPO more through to Color control given to the fashion characteristics of mobile phones, gem blue, fresh green, thermal red, Barcelona blue, red and blue hit color and so on, are all the most popular colors of the year.In addition, OPPO is also good at cross-border cooperation, released last year R11 not only work with Li Yi-feng launched limited edition Red Hot Red, but also with the French Guerlain cooperation launched OPPO × GUERLAIN limited edition gift box red, leading a new round of fashion tide.
Driven by the OPPO, in recent years, price, configuration and other information is no longer a young user selection of smart phones when determining the elements, more brands began to value young fashion design aesthetics, jointly enhance the style of domestic mobile phone, which is 2000 ~ 3000 Yuan and more than 3,000 yuan in the high-end mobile phones by consumers more concerned about the key.
Good design and experience, so that domestic mobile phones have also been recognized in overseas markets, OPPO CEO Chen Ming-yong recently at the Qualcomm China Technology and Cooperation Summit, said that 'good product is the world's common language, the Chinese market has done a good job, OPPO Gradually enter the markets of Southeast Asia, India, etc. However, each market can not superficial, deep plowing, well done, and then the next, logical to extend the next, OPPO will enter the Japanese and European markets, providing more extreme users worldwide Technology experience.
OPPO Demonstrated to the Industry in Ten Decades A good design should be an insight into the needs of users, rather than leaps from the concept of reality. Mobile phone manufacturers should learn to improve the user's stickiness through the design of the temperature. Fierce competition in an invincible position.
