At the beginning of 2018, a series of "Travel to Show" was successfully launched on platforms such as Weibo. With its excellent production, rich content and interesting game settings, it has taken a leap from numerous travel short videos featuring simple 'scenery records' Become the most watched reality show in the 2018 KOL tourism area, each episode of the amount of break million.
As a well-known self-media, tourism V Vansan effort to create the IP, "travel to show" each season will invite cross-border up to celebrities and star artists to join together by car travel, footsteps all over the world. The first season of 'Taiwan New Year's Eve Friends' is that Azin Nan and his two friends in the New Year approaching the roundabout in Taiwan.
'Deep local life, share a successful life perception, and complete your list of wishes.' In the eyes of Azin, 'travel to show' is precisely by observing the customs of all parts of the world, in the non-stop walking, blending with each other To gain the essence of life, to convey truth, goodness, beauty and positive energy, and at the same time to guide the audience how to do the best to understand the travel life of the elite.
Tourism content continued innovation, up to people's content IP
'Today's era of content upgrades, only by virtue of the value of the audience's appeal will be more limited.' In CEO Master Zhang Yihu view, 'Travel Show' was able to get such a volume, the biggest reason is that , The quality of short video content will largely determine the sustainability of Daren economy.In fact, as a Master's KOL, Az Nan early in September 2017 and the company Sina cooperation ' The Nordic route to the 'Bo to Travel' project, Master Daren, is also the only external agency involved during the event.
After accumulating experience and pinpointing the direction, Azinnan homeopathic launch "travel to show", in strategic considerations also meet the Master's personal KOL personal IP programmatic, systematic and heritage requirements .How to 'Content' into 'IP', 'IP' programming, so that traffic, fans can be twisted into a rope while the geometric growth, multi-faceted mode to ensure that the input-output ratio, so that the results can be more than expected, More control, with the realization of a more customized but also more flexible, is a Master and KOL, up to explore the road together.
Travel short video new gameplay, joint brand hit boxing
Which industry can most intuitively reflect the consumption status? There is no doubt that the tourism industry. Based on the tourism industry, transport, accommodation, restaurants, scenic areas, and travel-related culture, cuisine, travel, thematic activities have been rapid development. Believes that the value of travel is not only OTA, hotels, air tickets, the future of high-quality content combined with the marketing value of the scene to be excavated a great deal of space. In this regard, Master reached the 'travel +' concept, positioned as' travel pan-life Scene first content operator '.
Master Tatsuo founder Zhang Yihu
In Master's view, cross-border travel content can be combined with the type of brand and creativity.Currently, Master Daren has been holding many well-known advertising company, build brand alliance, integration of brand demand, in order to achieve the advantages of brand and quality The content of efficient docking.Director, the move can be described as 'borrowing a boat to the sea', the use of brand funds leverage to push their own IP, to enlarge its own brand influence.But the brand, the effect of the use of delivery of the program Features to ensure the end of the control in the content, the effect will have a more specific expectation, there are many ways to play combination mode, is also more flexible to send.
In this direction, "travel to show" through the way of marketing integrated planning excellent IP, a number of video distribution platform, brand, multi-resource integration will revitalize, create heat, impress the audience with the story, but also will be customized travel The concept of reality show delivery.
In the future, Azinan team will launch short live-action short-cuts of travel pictures in Europe, the United States and Asia. Travel to show will be integrated into the newly-planned tourism line featuring themed themes, focusing on the value of humanistic travel, and ensuring content Continuous output and consistent standards.At the same time, Master people will invest more capital and energy in the tourism category to reach the economy as a turning point, through the open platform distribution and operation support system, fully empowering quality kol and quality Travel content, build travel + Union ecology, to help people and brands to achieve the win-win content and effect, in order to achieve the effect of superimposed communication, to create better travel new ways.
