A month ago, Sony released this year's new high-end LCD TV - X9000F series at CES2018. On February 1, Sony announced that this TV will take the lead in landing the Chinese market.
The initial listing of Sony X9000F series TV a total of 49/55/65/75/85 inch five dimensions, of which 55-inch price of 9999 yuan, the largest 85-inch price of 54999 yuan.
Like last year, Sony still chose to launch its first annual new TV product in China, in addition to owning an important manufacturing plant for Sony TV, the strong growth in the Chinese market for several years was also an important reason for its launch.
The past 2017 saw a decline of up to 8.1% in China and the global color TV market due to the price hikes in the upstream panel, but up to 36% for Sony TV which is on the upside.
Rapid sales growth is inseparable from Sony's launch of a series of star products, of which, with the only one in the sale of the A1 series of OLED TVs, Sony took the first place in China's entire OLED market share in the price of over ten thousand yuan The high-end market, Sony also tops the list.
Can be said that in the context of the escalation of consumption, despite the global television market share decline, but Sony's high-end strategy has been a success.
(X90E is X9000E, X90F is X9000F)
The listing of X9000F series of TVs is an upgraded version of the X9000E series introduced last year, with the X9300E, Z9D series with Sony's current high-end LCD TVs compared to the X9000E, X9000F bring major upgrades include:
First, a new design
Sony X9000F
X9000F the appearance of a new design, the biggest change is the base from the previous vertical into a vertical bracket on both sides.This design is an important reason for the better match with the TV launched Soundbar products - HT- X9000F. In addition, the border has become narrower, the front visual effects better.
Soundbar Products - HT-X9000F
Back arc processing, visual effects thinner
Second, the chip upgrade to X1 advanced image processing chip
X9000F equipped with the same Z9D, X9300E X1 advanced image processing chip, the previous X9000E series is the X1 image processing chip.
The chip contains 14bit smooth gradient, dual image database, precision color rendering of the three major science and technology, can make the color transition smoother and smooth, showing better dark detail and lighting effects, and improve the accuracy of color reproduction.
At the same time, Sony also made technical reserves for the 8K television, 'X1 Ultimate' chip prototype has appeared on the CES2018.
Third, the elite Light Control Pro enhanced technology
X9000F is still used in the direct type backlight, the main control system from the elite Light Control Pro Standard Edition upgrade to enhanced version, you can more accurately control the high-density backlight, bringing better contrast performance.
Fourth, 'X-Motion Clarity ™' Octavia dynamic technology
A key focus of this upgrade is the 'X-Motion Clarity ™' Octavia Dynamic Technology developed by Sony.
The most important function of this technology is to precisely control dynamic images in games, sporting events, movies and the like, and to effectively eliminate the problems of blurry and stuttering in the large-size LCD TV and avoid the problems of low brightness Case to ensure high-speed movement of the picture more high-definition, smooth.
At present, the solution to the problem of smear and other issues in the dynamic picture of a television mainly depends on the frame interpolation technique, and the backlighting technology is added to the Motionflow function of the Sony TV. The so-called backlight flickers, that is, the residual light is eliminated by continuously switching the backlight.
Backlight blinking technology also brings side effects, as the backlight switch causes the light per unit time to reduce, so that the picture brightness is reduced.
'X-Motion Clarity ™' Akira Dynamic Technology enhances the local brightness with precise light control, making the moving picture clear and bright.
At the same time, X9000F HDR10, HLG HDR format in addition to two standards, but also through the firmware upgrade, support for Dolby Vision (Dolby Vision).
Compared with X9300E, X9000E picture quality
X9000F this upgrade can be described as all-round, with the X9300E have the same processing chip, light control technology, but also out of 'X-Motion Clarity ™' Octavia dynamic technology. So compared to their higher positioning X9300E, both performance What exactly?
In the live demonstration, we can see that the X9000F has a significant improvement over the X9000E in terms of still images, and has absolutely leading edge in terms of picture color, brightness and contrast, and is very close to the performance of the X9300E, especially Color reproduction is exactly the same, but the brightness of the X9300E is even higher.Carefully look at the sky clouds, X9300E to be more white and more bright.
But to the dynamic scene, such as the train video (screen shot can not fully display the effect), X9000F with Octavia dynamic technology blessing, compared to X9000E and X9300E, the car body clearer, the trailing phenomenon has become more minor , The overall brightness of moving objects is also higher.
The conference, Sony also demonstrated a new series of X8500F LCD TV new products, as OLED TV new A8F there is no specific time to market, but Sony said it will not wait too long, personally expected to come in the spring.
