Time has come in 2018, during which time manufacturers in addition to preparing for the release of new products and planning work, began to summarize last year's results for the mobile phone industry, 2017 is a fierce year, then the major brands last year The market performance in the end how? Have a look through the big data.Recently the world's leading research firm Counterpoint announced a 2017 handset manufacturers domestic shipments of relevant data.Through this data, we can clearly see the current The status quo of the mobile phone market. Although various manufacturers are doing well in this report, but to say the most dazzling, or vivo.
Overall global growth, the first camp stable pattern, vivo the world's top five growth rate
Although the general direction of the development of the mobile phone industry in recent years is still good, this does not mean that the smart phone industry is unimpeded during its development.According to Counterpoint Research data, although the global smartphone shipments in 2017 A 2% increase in 2016 but a 5% decrease in the fourth quarter of 2017. Correspondingly, the world's top ten handset makers now account for 77% of the market while less than a quarter remain The market is more than 600 brands jointly compete, the head brand effect is obvious.
In the global head brands of smartphones, the top five have always been the focus of attention, while the steady changes have been made in 2017. The stability is that the first camp formed by Samsung, Apple, Huawei, OPPO and vivo has not changed, and besides Apple outside have different growth rates, including vivo also 36% growth rate has become the fastest-growing brand in the top five, leading the first camp, the performance is particularly dazzling.
Domestic first three, vivo growth is still the first
For China's smart phone brands, the global share of light may not feel the real influence of the brand, after all, there are many Chinese brands dominated overseas markets.
In the domestic mobile phone market, vivo mobile phone market share is 17%, and continues to narrow the gap with the top two, 2018 can have more imagination, as the first, the second is also very possible .At the same time, vivo also With a growth rate of 21.4%, it has become the top five brands with the highest growth in the country and continues to lead the Chinese mobile phone corps in growth rate.
Explosion + technology leader, into the growth of 2017 secret
For Vivo's proud achievements in the global market and the Chinese market in 2017, the brand's superb user loyalty and continuous explosion have become the main reasons for growth for many years.
According to the recent headline "2017 Mobile White Paper" survey data, vivo replacement rate of more than 35% machine replacement, is the highest user loyalty in the Android brand throughout the year, is the most popular by the new user favorite brand, product viscosity and experience Recognition is very high.
While having high loyalty, vivo also has a variety of popular explosions in 2017. According to data released by Counterpoint Research, the vivo X20 becomes the highest-selling Chinese branded mobile phone in the global smartphone TOP sales ranking in October 2017, and its The previous generation of vivo X9 is the third mobile phone product in China's mobile phone market in 2017. The X series has become the most popular product of vivo in China and even in the global market. It is well received and recognized by consumers worldwide.
It is worth mentioning that, vivo 2017 not only continued in 5G, AI artificial intelligence, photography, VR and other cutting-edge technology layout, but also overcome the industry for several years baffling screen fingerprinting technology, a series of CES debut in January 2018 and domestic The world debuted vivo X20Plus screen fingerprint version developed based on optical fingerprint technology, bringing the full screen mobile phone into the screen fingerprint era ahead of time, allowing the global consumers to feel the charm of vivo technology innovation.
Taken together, although the global mobile phone market in 2017 witnessed a sharp decline in growth or even shrinking, it still failed to keep pace with the growth of vivo. The top five brands in the world and the top three domestic companies have enjoyed steady growth. At the same time, X20, X9 and other popular explosions, coupled with X20Plus screen fingerprint version and many other aspects of the technical layout and breakthroughs, the surprise of 2018 has just begun.
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