Sony Announces New Management Structure

- Yoshida Kenichiro as president and CEO, Hirai husband appointed chairman, April 1, 2018 effective

(February 2, 2018, Tokyo, Japan) - Sony Corporation (Sony) announced today that Koichiro Yoshida, current CFO, executive vice president and executive director of the company, will be president and chief executive officer, executive vice president of the company The executive representative will take effect from April 1, 2018. The current president and CEO, the executive representative of the company, and the director Hirai Kazuhito will serve as chairman and director and will also come into effect on April 1, 2018.

Mr. Hirai suggested the above management adjustments to the Sony Nomination Committee, which was approved by the Nomination Committee at a board meeting earlier today.

Following this readjustment, Sony will launch its next mid-term business plan on April 1, 2018, led by a new management led by Mr. Yoshida.

Hirai Yifu's note:

Since I was appointed president and CEO in April 2012, I have always said that my mission is to ensure Sony is always a kando-inspired company, impressing them emotionally to stimulate and satisfy their curiosity. To this end, I have been committed to the transformation of the company to enhance its profitability, and am proud of the third and last year of the current mid-term corporate plan, which we expect to over-achieve our financial targets. I am also very pleased to hear As more and more happy that Sony is back with the company gradually into a critical period, we are about to begin a new medium-term plan for the future of Sony, but also to start a new chapter in personal life, I think this is an ideal time , Entrusting the leadership to the new management level.Since his successor, Mr. Kenichiro Yoshida, returned to Sony in December 2013, when we together assume the challenge of reforming Sony, either as a CFO or as a He has made remarkable contributions to his business partners and Mr. Yoshida has combined deep strategic thinking with firm determination to reach the set goals With a global perspective, I believe he has a wealth of experience and vision as well as the firm leadership required to manage Sony's diverse businesses, which are ideal candidates for moving the company to the future. Of course, as Chairman, I will fully support Mr. Yoshida and The new management team will try its best to facilitate a smooth transition and ensure future success. '

Mr. Yoshida Kenichiro explanation:

'Thank you very much, Mr. Hirai Yifu and the Sony Board of Directors sent to my trust and confidence, I will succeed the Sony CEO and CEO of this important position, but I also feel the responsibility to assume this position, together with the Sony Group's outstanding personnel, I We will work to further implement the reform measures based on the business established by Mr. Hirai in order to enhance Sony's competitiveness as a global player and enable us to achieve long-term profit growth. My top priority is to achieve the next one starting in April Mid-term business plan and steadily implement business plans for FY 2018. Looking forward to the future of Sony at this exciting time, my management team and I will meet the expectations of different stakeholders to find the best path forward for creating more Nice Sony go all out.

Mr. Yongsanzhi (Chairman, Chairman of the Nomination Committee):

'The Board thanked Mr. Hirai for his outstanding contribution over the past six years, who led the company in challenging business conditions in 2012 and made significant strides in rejuvenating Sony's business. Given these accomplishments, We were initially surprised by his request to resign as president and CEO, but over time, after extensive discussions, we finally decided to respect his wishes. The Nominating Committee has been discussing the management team's succession plan, After Mr. Fu's application, after reexamination concluded that Mr. Yoshida will be the ideal candidate for Sony president and CEO succeeding Hirai and leading Sony into the future.

The proposal is unanimously supported by the board of directors, which, along with Mr. Hirai, will oversee and fully support Mr. Yoshida and his new management team from the shareholders' point of view.

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