Earlier this month at the CES show, Huawei's mobile phone market in the United States was 'put pigeons' by local telecom operators. Tencent's deep network then exclusively exposed the joint efforts of 18 US lawmakers and asked relevant departments to 'block' Huawei's access for security threats.
At the same time, the outside world also privately discussed that Huawei and Qualcomm officials did not comment because Huawei did not use Qualcomm chips for its mobile phones in the US market, but their own unicorn chip, which triggered the security concerns of the U.S. government. .
It is understood that last year, Huawei handset shipments of about 153 million units, including P, Mate two high-end series are used unicorn chip, rather than Qualcomm chips. Huawei can not enter the US carrier market is related to Qualcomm? There is no way However, judging from the absence of Huawei at Qualcomm's China partner conference, the two do not seem to be very harmonious.
After the market in the United States was blocked, Tencent Deep Net was informed by people familiar with the matter that Huawei's mobile phone development in the U.S. market temporarily stopped and no clear solution was yet available.
Another person close to Huawei executives was informed that Ren Zhengfei, the founder of Huawei, has always attached great importance to this project in the United States. After being denied that, Huawei did not complain, but rather calm. In his words, the United States did not reject Huawei for the first time.
On January 17, some contents of Ren Zhengfei's internal remarks were suspiciously responding to the United States 'rejection of what he said:' What is going to fall, getting up and fighting again? Our youth are passionate and passionate. It is not hard to see that Huawei will not easily give up the U.S. market.
Overseas markets this year is the highlight
Huawei layout the US market at the same time, other domestic mobile phone brands have also this year's strategic focus on overseas.
According to a latest statistics report released by Canalys, for the first time in 2017, China's smart phone market has seen a drop in annual total shipments.
Second quarter of last year, China's smart phone market first quarterly shipments Second quarter of last year, China's smart phone market for the first time there has been a quarterly decline in shipments, but the overall 12-month drop in overall shipments, or The first to appear.The Canalys data show that China's total smart phone shipments in 2017 459 million, a decline of 4%, especially in the fourth quarter the most significant decline, shipments of 113 million, down by Up by 14%.
Although the overall smartphone market in China has become saturated, Huawei continued its staggering growth in the last quarter of 2017. In the fourth quarter, Huawei shipped 24 million units, an increase of 9%.
While the OPPO and vivo companies in the emerging markets in Asia, sales have increased dramatically, but sales in China fell by 16% and 7%, fourth quarter shipments were 19 million and 17 million.
In the face of the saturation of the domestic market, 'Sailing and Sailing' has become the unanimous agreement among domestic handset manufacturers as early as last year, including the top handset brands in Europe, India and Southeast Asia.
Especially in India, the Indian market has become a new battlefield for Chinese smart phone manufacturers over the years. Millet's recovery last year also benefited from the rapid growth of the market, so Xiaomi's goals for this year are also clear. It will continue its overseas market expand.
According to the latest market research data from research institutes Canalys and Counterpoint, millet handsets shipped more than 2% Samsung in 2017 in the fourth quarter of 2017, ranking the first in the Indian market again.
Lin Bin, co-founder and president of Xiaomi, recently said that overseas markets were beyond imagination last year and believes the domestic market has entered the stock market in 2017 and growth has begun to slow down or even start to decline.From the current situation in Xiaomi, the international market There is no sign of slowing in the current development.
There are OPPO and vivo (hereinafter referred to as OV) in India to stabilize the market, but from this year's point of view, their expansion began to slow down.
According to Indian media reports, OV has cut its profits to local handset retailers by more than 40% due to profit considerations, leaving OV to lose nearly 10,000 outlets in the Indian market respectively, but OV is relevant All said that the adjustment is due to the needs of market development and will not affect the development of the company in the Indian market.
It should be noted that, OV slowed down in India, but the eyes are aimed at the global market.
Last October, as the sponsor of the 2018 World Cup, vivo selected to enter the Russian market on the eve of the World Cup It is understood that vivo will launch in Russia with FIFA World Cup logo smart phones, which will surely attract consumers worldwide. The general manager of the branch told Russia's "News" that the company plans to occupy a 5-7% share of the Russian smartphone market within a year.
Similarly, OPPO also began to layout in the European market, its program from Spain, France and Italy began several countries, launched in May a series of new products will be listed in the European market in June OPOP plan and local operators and e-commerce stores Large-scale retailers and distributors work together to rapidly expand market share.
'In the next three years, Glory is committed to becoming the top five mobile handset brands in the world.' This is the globalization strategy and goal announced by Zhao Ming, the former glory president, and glory is clear when it comes to winning the millet direction.
According to the data disclosed by Glory, Glory Mobile currently ranks No. 1 in Finland's market share and third in market share in Russia. In addition, Glory is also honored during the big Western Black Friday sales promotion , Britain and other markets have a good performance.
For one, Meizu, Lenovo, Jinli, TCL and others have been working in overseas markets for many years, and overseas markets are still the top priority this year because the success or failure here largely determines their future this year and beyond. fate.
An industry's default fact is that almost all mobile phone manufacturers in Europe and the United States market as the key to the success or failure of overseas strategy.China's former "cool couplets" long-term attack on the European and American markets, with little success now, these batch of overseas brands made How much wave can be set off?
Industry analysts pointed out that the decline in smart phones this year will not be improved, in the face of competition for domestic users of the stock market, cell phone manufacturers will be more intense competition, especially in high-end products. In contrast, overseas The demand for upgrading and upgrading in some emerging markets is more vigorous than that in China and the market is broader. This is an opportunity for domestic mobile phone brands.
However, the challenges they face are also very large. On the one hand, the cost of operating the two lines at home and abroad is greater than in the past. Taking into account the steady share of the Chinese market and increasing overseas growth is not easy. On the other hand, the overseas market The vast majority of shares are still in the hands of Apple and Samsung, not only that, such as OV, millet, but also face such Huawei-made domestic brands already mature overseas, under the dual pressures, the 2018 mobile phone market will significantly speed up the shuffling, Market structure is expected to be reshaped.