Main achievement:
- Alphabet fourth quarter total revenue of 32.323 billion US dollars, 26.064 billion US dollars over the same period the previous year increased by 24%, excluding the impact of exchange rate changes for the same period grew 24% .According to the United States GAAP total revenue, The TAC was not deducted. Alphabet's Q4 acquisition-led revenue, which was shared with its partners, was $ 6.45 billion, accounting for 24% of advertising revenue.
- In accordance with GAAP, Alphabet fourth quarter operating profit of 7.664 billion US dollars, accounting for 24% of revenue in accordance with GAAP, Alphabet last year operating profit of 66.39 billion US dollars in the revenue The proportion is 25%;
- In accordance with GAAP, Alphabet fourth quarter net loss of 3.02 billion US dollars, compared with a net profit of 53.33 billion US dollars last year;
- In accordance with GAAP, Alphabet fourth quarter diluted loss per share of 4.35 US dollars, compared to the same period last year diluted earnings per share of 7.56 US dollars.
Alphabet CFO Ruth Porat said: 'Our business is driving exceptional growth with revenue of $ 110.9 billion in 2017, up 23% from the same period last year; fourth-quarter revenue of $ 32.3 billion, up yoy 24%. Our full-year operating profit growth continues to highlight our core strength while at the same time we continue to make significant long-term investments in exciting new businesses. "
financial analysis:
Alphabet fourth quarter total revenue of 32.323 billion US dollars, 26.064 billion US dollars over the same period last year increased 24%, excluding the impact of exchange rate changes for the year-on-year increase of 24%.
Alphabet fourth-quarter website revenue, which is Google's own website revenue generated 222.37 billion US dollars, higher than the same period last year's 17.968 billion US dollars.
Alphabet fourth quarter revenue, which is Google partner website revenue generated through the AdSense program was 4.99 billion US dollars, higher than the same period last year's 4.431 billion US dollars.
Alphabet fourth quarter advertising revenue (by site revenue and network revenue component) was 27.227 billion US dollars, higher than the same period last year's 22.399 billion US dollars.
Other fourth-quarter revenue for Alphabet was $ 4,687 million, up from $ 3,403 million in the same period last year.
Alphabet's 'Other Bets' revenue for the fourth quarter was $ 409 million, up from $ 262 million in the same period last year.
If the exchange rate is flat with the same period of last year (not related to the foreign exchange risk management program related benefits), Alphabet fourth quarter revenue growth of 24%.
Alphabet's fourth quarter total paid clicks (including clicks related to ads on Google's site groups and Network affiliate sites) increased 43% from a year earlier and 18% from the previous quarter Q4 Pay-per-click on the site, Ad-relevant clicks on sites owned and operated by each region, as well as clicks from other self-owned and operated sites, including search, YouTube engagement ads like TrueView, and other proprietary websites such as Google Maps and Google Finance) up 48% from a year earlier A 19% increase from the previous quarter, with paid-for-network clicks (including clicks related to ads on non-Google sites participating in AdSense for Search, AdSense for Content, and AdMob businesses) increased by 13% in the fourth quarter from a year ago, A 9% increase over the previous year.
Alphabet's 4th quarter average cost-per-click (including clicks related to ads on Google's Web site and Network affiliate sites) dropped 14% from a year earlier and dropped 6% from the previous quarter. The Google website group's average per-click for the fourth quarter Costs were down 16% from a year earlier and down 7% from the previous quarter, with Google's fourth-quarter Google's average cost-per-click down 4% from a year earlier and an increase of 1% from the previous quarter.
Alphabet fourth quarter revenue (TAC), which is shared with partners revenue of 6.45 billion US dollars, compared with 4.888 billion US dollars last year Alphabet fourth quarter revenue acquisition expenses in advertising revenue accounted for 24% Compared to 22% a year earlier.
Of Alphabet's Q4 expenditure, there will be US $ 3.674 billion eventually paid to network partners, accounting for 74% of the total expenditure on outgoing traffic and 30.82 for last year's final payment to network partners Billions of dollars, the proportion of total expenditure on access to the flow of 70% In addition, Alphabet fourth quarter expenditure on expenditure of 2.776 billion US dollars will eventually be paid to specific distribution partners and other to the Alphabet website to import traffic, traffic 12% of the total expenditure was disbursed. Over the same period last year, expenditure on disbursements to certain distribution partners and others who imported traffic to the Alphabet website was $ 1,766 million, accounting for 10% of total expenditure on disbursements.
In accordance with GAAP, Alphabet fourth quarter operating profit of 7.664 billion US dollars, accounting for 24% of revenue in accordance with GAAP, Alphabet last year operating profit of 6.639 billion US dollars, accounting for revenue The ratio is 25%.
Alphabet's effective tax rate for the fourth quarter was 138%, compared to 22% for the same period last year.
The U.S. tax reform act, implemented on December 22, 2017, brought Alphabet a total of $ 9.9 billion in additional tax expense in the fourth quarter.
In accordance with GAAP, Alphabet fourth quarter net loss of 3.02 billion US dollars, compared with net profit of 53.33 billion US dollars the same period last year.In accordance with GAAP, Alphabet fourth quarter diluted loss per share of 4.35 US dollars, Compared to the same period last year diluted earnings per share of 7.56 US dollars.
As of December 31, 2017, the total amount of cash, cash equivalents and marketable securities held by Alphabet excluding the amounts classified as held for sale was $ 101,871 million, as compared to December 2016 On January 31, it was 86.333 billion U.S. dollars.
As of December 31, 2017, Alphabet employed a total of 80,110 full-time employees worldwide, compared to 72,053 as of December 31, 2016.
Webcast and conference call information:
Investors can access Alphabet's investor relations channel investor.google.com to listen to the live webcast of the Alphabet conference call, which will begin at 16:30 a.m. EST on February 1 (5:30 GMT on February 2) .
Analysts Estimates and Share Price Changes:
Alphabet fourth quarter total revenue of 32.323 billion US dollars, exceeding analysts previously expected.According to the Yahoo Finance Web site data provided, 29 analysts had previously expected Alphabet fourth quarter revenue of 31.87 billion USdollars.AQ fourth quarter each Share loss of $ 4.35 was mainly due to the tax-related impact of tax reform in the United States, according to data provided by Yahoo Finance Web site, 36 analysts had previously expected Alphabet fourth quarter earnings per share of 9.98 US dollars. Affected, Alphabet shares fell more than 2% in after-hours trading in the New York market.
Shares of Alphabet (Nasdaq: GOOGL) fell 0.63 U.S. dollars to close at 1181.59 U.S. dollars, down 0.05% at the close on the NASDAQ. At 17:52 (GMT 6:52 GMT) on the following day, In the after-hours trading, the price of Alphabet dropped another $ 30.49, down 2.58% to $ 1151.10. The highest price of Alphabet in the past 52 weeks was $ 1,198.00 and the lowest was $ 814.29.