In recent years, with the changes in China's consumption concept, industrial restructuring, technological innovation and a series of factors, the business model is being further upgraded and the shared economy has become the most typical representative of the model, which has been extensively studied and popularized. 'Has quickly integrated into our life, from sharing bicycles, charging treasure, sharing umbrellas and other objects, has been gradually extended to technology, knowledge and other intangible assets, forming a new industrial ecology.
Ma Zhongyu, deputy director of China's National Information Center, vividly described the current situation of China's shared economy as five key words: rapid development, employment promotion, and unicorns battlefield, with "brutal competition" and tremendous potential for development. With more than 700 million Internet users in China, this is the biggest advantage shared economy enjoys in China. According to this huge demographic dividend, he predicts that by 2020 China's shared economy will reach 10% of GDP.
This is a terrible set of data, its terrible lies in its reproducibility.
The era of 'shared water' comes
In recent years, the water purifier industry has not seen much improvement since it tried various models such as marketing, community promotion and so on, making it difficult to clean water and making it difficult for it to become a common consensus in the industry. Why is this popular industry not fast? Development, has become a piece of industry heart disease .Therefore, some people with lofty ideals in the industry, for many years, has never stopped exploring.
In early 2018, 'shared water machine' was introduced into the water purification industry, aroused the public's attention on January 22, when the value of Taizhou New Chrysanthemum Electric Co., Ltd. opened the occasion of the new plant, 2018 'Chrysanthemum' Will be held in Xinghua City Garden Hotel Yuhua, water purification industry well-known parts suppliers, distributors about 100 people witnessed the 'shared water' the birth of the new water purification sales model. It is understood that in this recommendation At the meeting, introduced a total of JHGX-H5, JHGX-H6, JHGX-H7 three 'chrysanthemum' smart water purifier. New Electric Chuan Peng Wei, general manager introduced to the guests, the three shared water for Chrysanthemum appliances lasted 3 years of research and development, and after 3 months of tough tests, since the launch, the company's research and development team has put a lot of effort.
'Sharing water, in fact, is a service to share.' In the promotion conference, the new chairman of Chrysanthemum He Hehua introduced to the participants Chrysanthemum 'shared water' this new marketing model. In addition to about 100 yuan first installment As long as you spend 1 yuan a day, you can enjoy the "Super" service of Chrysanthemum sharing water perennial: First, free water machine, no deposit; Second, free water quality testing four times a year; Third , Free replacement of the filter 2 times a year; the use of full 6 years, free replacement of the new water purifier. He Zhonghua that this 'super money, no risk, zero worry, high protection' of the new water purifier sales model, to avoid Consumers for 'filter for' the second consumer concerns, but also meet the current shared bicycles, umbrellas, charging treasure and other shared economic needs of consumers will certainly be more and more industry, consumers recognized.
He Chuanhua, Chairman of New Chrysanthemum, delivered a welcome speech at the opening ceremony
When spring occurs, 40 years old chrysanthemum has been reborn
A brand, the most important and the most obvious is the management of a feeling. Feelings is a kind of accumulation of years, but also a brand extension, but not every business is eligible to talk about feelings, think Jiawo Chairman Chen Shaopeng think there is Strength of business to talk about feelings. 2014 business talk more about the beginning of heart, feelings.
Many people think of the 'Chrysanthemum' fan 40 years ago when it came to 'Chrysanthemum' appliances, so far it is still capable of holding market share with the brands of the United States, Great Wall and so on in the fan market in China's third and third tier markets. The 80-90 In the era of daffodils, the Great Wall, camels, Little Swan, the same stage dance, all the rage of the old brand, has developed into a collection of fans, washing machines, air conditioners, water purification equipment, heating appliances and other large appliances enterprise.
In 2014, Chrysanthemum Electric started to develop products for China's water purification market and set foot in the water purification industry.In December 2017, Taizhou Xinju Electric Co., Ltd. was established in Dongzhen Industrial Zone (West District), Xinghua City, Jiangsu Province, specializing in the production and sales 'Chrysanthemum' brand of water purification equipment and air purification equipment. At present, the factory covers an area of over 30 acres, the introduction of new water purification, air purifier production lines. 'Chrysanthemum' shared water machine is a new chrysanthemum appliances opened in January 2018, A solemn voice to China's home appliance industry: 'Chrysanthemum' appliance has a 40-year history of the home appliance brand, return to the mainstream home appliances.
In the opening of the new chrysanthemum appliances, Shen Wei, chairman of Wuxi Chrysanthemum Electric Group, said in an interview with the media, 'Chrysanthemum' is a brand with feelings, 'chrysanthemum' fan accompanied by many Chinese families have gone 40 years and accumulated important Word of mouth.He believes that the establishment of the new chrysanthemum appliances, 'chrysanthemum' to share the development of water machine, the introduction of 'chrysanthemum' brand once again bloom the opportunity to redevelop the glory.
'In 2018, we expect to recruit more than 100 partners at the county level, with a minimum of 1,000 shared water purifiers for each partner! That is to say, in 2018, The minimum target is 100,000 units! 'He Zhonghua for the new Chrysanthemum 2018 strategic deployment already well-established.
