Whether it is outside the venue carefully cooked by top chefs and carefully placed a series of gourmet posture, or brand spokesman Tian Liang, Ye Yi Qian appeared on the meeting, talk about kitchen life caused by the scene sensation, when the Emperor electrical appliances in January 24 Day choose Xinchang in Shaoxing, the most luxurious mountain Manor Hotel held such a dealer annual meeting and brand strategy conference, which should pass the 'Royal food' culture, high-end brand IP, presumably already deeply imprinted on each participant In my mind
Strategic cooperation with CCTV, the boss appliances, Jindi integrated kitchen 2018 brand strategy launch ceremony
This is not enough, it is proposed to 'design-driven industries' of the Emperor, but also with the boss signed a strategic alliance appliances, from sharing R & D technology and high-quality supply chain; also announced in 2018 through the big investment in the future, in CCTV, Brand endorsement, Baidu area, building materials channels, product development and other aspects, resorted to all-round strategic initiatives.
For Jindi, who has gone through 10 years of development history and focused on superb technology, it will undoubtedly become the most powerful year for its brand to be opened in 2018. As Chairman of Jindal Electronics Co., Ltd. Zhang Zhengdong said, in the new year, Will be fully upgraded to create the industry's most SI standard terminal stores, the high-end, experience, art, cuisine, ingenuity and other concepts, the ultimate lead the entire industry, the ultimate goal of enterprises is 'focus on high-end, build the industry's first brand.'
Zhang Zhengdong, chairman of Jindal
Positioning high-end, industry value war under the powerful alliances
Integrated kitchen industry as a breakdown of the kitchen appliances market, ushered in the golden growth in recent years, the industry average growth rate of over 30%, which means that the market is full of intense and brutal competition only in Shaoxing, Shengzhou area Within, it concentrated nearly 70% of the integrated stove manufacturers.
In response, Jin Bo, general manager of Jindi bluntly, 'in order to form a homogeneous homogenization industry, the formation of differentiated competitive advantage, so difficult to imitate competitors and beyond, and finally be able to come to the fore, we must brand building.' And This is also an important manifestation of the core competitiveness of enterprises. For the past ten years, Jindi has invested heavily in brand building and continued to build the brand image of Jindi Fine at the high end.
Jindi Jin Bo, general manager of electrical appliances
In 2017, Jindi Advertisement topped the CCTV-2 CCTV financial channel for 10 seconds, and was implanted into CCTV's CCTV "Secret Transformation" section. The products of Jindi were sent to every member of the community in the community. Advertising was also stationed at Shanghai Hongqiao High Speed Rail Station , 90 billboards, 180 carousels a day; Provincial Bureau of Quality Supervision and Alibaba cooperation results conference, Jindi integrated and become the industry's first batch of kitchen occupancy 'Lynx quality channel' one of a series of ... Input and honor, continue to pave the way for the high-end line of Emperor's brand of gold, but also for the larger explosion in 2018 and Xu Li.
In the dealer conference, Kingdee announced the boss reached an important strategic alliance with electrical appliances, but also let its brand once again usher in a strong overweight .Grand Electric brand director Gao Jianguo to explain that after years of development, the industry ushered in Camp Matthew effect differentiation stage, and through the class cultivation period, into the growth period at this time to cater to the blueprint for the enterprise's move is to start the brand value line battle.
Jindi Electric Brand Director Gao Jianguo
On the one hand, in the same emphasis on the concept of superb technology products, Jindal electrical appliances and the boss before this time powerful combination, the future will share the boss Jindi electrical research and development centers and core technologies, and will use the latter's strong supply chain system , To further create a high-quality product, and then stand out in the market competition; on the other hand, the Emperor Jin also take this opportunity to integrate the top design company, Jindi R & D team, the joint boss culture company and other teams to jointly drive the entire industry Development and industrial upgrading. "The experience of working with the top brand of domestic kitchen electric appliances is like leaping Jindi from the shoulders of giants to create a subversion of the entire integrated stove industry." Gao Jianguo said confidently.
In addition, the emperor also with the Red Star Macalline strategic alliances, powerful combination layout of the high-end kitchen market, to create the first channel; and signed with CCTV, 2018 brand advertising will be in two sets, thirteen sets, prime time every day And in the field of high-frequency personal communications driven by the high-speed rail economy, Kingdee has also invested in customized brand train.These various forms of alliances will greatly expand the brand awareness of the Emperor, to help them in the industry value war, to seize the future high-end market.
Focus on products, creating unique core selling point and the strongest stores
Jindi ten years of hard work, vowed to once made in the brand, but in the voice of the occasion, General Manager Jin Bo also calmly pointed out that 'product is the core, innovation is the soul, plug in innovative products is the key to winning the emperor As the saying goes, a brilliant decade, into innovation.
'Focus on high-end superb technology' has always been the business philosophy advocated by Emperor, is also the concept of product connotation, back in 2008, Jindi product research and development center developed by the classic X900B first available, with its stunning appearance and performance of Jindi based on the market laid a good foundation, but also to make the industry a blowing imitation Jindi integrated kitchen wave, this product has also been peer defined as 'Jindi models'.
In the ensuing development, each year Jindi will introduce different new models. In 2016, the A900 Talga integrated kitchen has won the national design patent and won the Red Star Award as the National Design Academy Oscars and the International Industrial German IF Awards, unique geometry interspersed architecture, redefinition of integrated kitchen new vision.
Nowadays, in 2018, Kingdee will focus on the unique core selling points of products, learn the model of Apple's mobile phones, import design-driven and integrate the cultural information of the boss's electrical design team with the company's R & D team and top industrial provincial companies, As a killer to support the establishment of the first brand of Emperor Jindi, more boutique models such as the A900 Talga will be introduced.
Jindi build 'imperial food' culture, emphasizing service and experience
One of the important measures is the large-scale renovation and upgrading of the store's image system. With the help of creating a gourmet experience shop, it offers extravagant quality services, enhances brand tonality and enhances product added value.
It is understood that the Emperor's 'Royal experience shop' around the combination of 'Emperor brand' title, the unified national terminal SI standards, using the golden main, into the brand culture; 'emperor' = 'Royal', high-end brand positioning, respect 'Food' Road, Tasting Royal food culture, so that consumers from the moment of entering the store, you can feel a different brand height and human feelings. And the combination of sales and service through the stationed in a Macalline, etc. And other building materials channels, through the experience of gourmet enjoy the smooth interpretation of product features, cool family music design system through the introduction of so all kinds, all make the Emperor's new royal experience shop, more easily accepted by consumers.
'More shopping guide skills are not as good as a high-end stores speak, Jindi store system from hard to soft installed and then Cool home music design until the whole atmosphere of the show, I think it has jumped out of the current integrated stove industry.' In this regard, Gao Jianguo concluded that the evaluation, 'create a high-end brand of the emperor, winning is not as good as seeking potential, seek better situation than seeking better situation.'
