'On the far east of China is a kind of bamboo called' Bamboo ', where peasants cultivate daily, waiting for it to grow sturdily, but for a long period of four years, it only grows 3 centimeters. Until the fifth In the year bamboo began to grow wildly at an alarming rate of 30 centimeters a day, only 15 meters in just 6 weeks, turning it into a lush bamboo forest. 'This was a grand occasion on January 24 at Haining Haizhou Grand Hotel At the 2018 National Win-win Business Summit, Mr. Gao Yongsheng, Chairman and General Manager, and nearly 500 distributors from all over the country, share the same topic 'Bamboo Growth' inspirational story.
Zhejiang kitchen one Kitchen Appliance Co., Ltd. chairman and general manager Gao Yongsheng
This story, just as a true portrayal of the kitchen one hall since the beginning of the brand in 2009, has also experienced three or four years of incubation and precipitation until 2013, only entered the rapid development of five years of fast lane, Achieve the highest development base and the highest growth rate in 2017. In the face of the 2018 new year's journey, Chef One is even more upset, presumptuous and dreaming, setting a 100% growth rate Performance targets.
Obviously, during the adjustment and the run-in period of the previous years, the kitchen-building was not without growth. Instead, it persevered as a bamboo and firmly solidified its foundations. When the time was ripe, it would accumulate profound knowledge.
Nearly 500 dealers gathered in the kitchen one Church 2018 annual meeting
Putting it in the fickle, instant success and integration of the kitchen industry, but also precisely the kitchen one such down-to-earth business urgently needed. Was founded in the beginning, not eager to plastic brand, sales volume, but know how to accumulate their own thickness to more than 50 years of core Motor manufacturing experience and technology precipitation, focus on product development and quality management.Up to now, the kitchen hall won more than 100 national patents (including inventions, practical, new, etc.), 582 cities in the country with 876 services Outlets
It can be said that with low-profile accumulation and quiet cultivation, Kitchen One Church has grown into a vigorous and straight bamboo. However, in the face of ever-increasing scale and increasingly fierce competition from outside, Kitchen One will usher in new pressures and challenges 'Defensive business more difficult than entrepreneurship', especially for the evergreen foundation for the same basic kitchen First Church, living in a mixed bag industry, on the one hand to keep pace with the times, and actively accelerate the brand up; on the other hand , But also to continue to adhere to the 'professional dedication with professional attitude', landing in 2018 business plan, around the product, channel, service refinement work will be carried out slowly.
50 years motor manufacturing heritage, cast 'technical strength to send' range of children
Product upgrades, plus the 'technology strength' brand positioning
Since 2009, the company has officially entered the kitchen industry in the integrated kitchen industry, although the qualifications are not deep, but behind the parent company - founded in 1967, Zhejiang Yongfa Electrical, but comeback, the core of the motor manufacturing and R & D, with more than half a century of technology precipitation, as the veteran high-tech enterprises, long-term for the Qinshan Nuclear Power Station, the Three Gorges Project and other large state projects and Shenyang Machine Tool, Anshan Iron and Steel and other key state R & D and supply of various types of mechanical and electrical products.
After 50 years of achievement, the giants' perseverance and growth genes of the motor giant have been renewed and duplicated in this category of integrated cooking appliances. In just a few years, the company has always insisted on self-developed kitchen Yitang and gained national-level high-tech Enterprise, '' the main drafting unit of integrated kitchen industry standards', Zhejiang Province 'science and technology SMEs' and many other honorary titles. Solid and profound technical details, it quickly became the integrated kitchen market in a dark horse. 2017 Is to continue coding, the successful establishment of CNAS-level testing standards laboratory, focused on consolidating the "integrated kitchen strength" brand positioning.
In the core of the motor manufacturing industry-leading, but also to cook a hall integrated kitchen products to 'better motor' for technical support, the most concerned about the consumer smoke the most effective 'suction' the real performance .
In 2017, the kitchen cooker integrated research and development efforts to further extend to the gas stove, heavy launch of the B7S energy efficiency king series integrated stove, the thermal efficiency can be dramatically increased to 67.5%, far exceeding the level of energy efficiency standards in 2018, will be posted Together with the needs of the terminal market, heavy launch nowadays big steam box integrated stove new products.It is reported that the series as a kitchen of a strategic product, has a number of unique patented technologies, such as: electronic control system independent operation Modular structure, so cookstoves and steam box without interference, as well as automatic water balance system, triple anti-dry protection, etc., and the market products formed a clear distinction.
Solid quality, strong intrinsic performance, naturally, also requires a high value of the appearance of the match.For more in line with 80, 90 after the young consumer advocates appeal, kitchen integrated kitchen will take the excuse of external forces, and Hysen Industrial Design In addition, in the field of intelligence in the cutting-edge technology, Kitchen One also preempted the layout and signed a strategic cooperation plan with Northeastern University to develop intelligent kitchen appliances Cooperation, to create both the strength of both domestic and foreign children.
Kitchen one hall of the latest LOGO and brand positioning
LOGO Huanxin, channel extension, together to promote the brand up
Highly competitive and irresistible, based on high-value long-term in the solid foundation, the rapidly rising kitchen Yitang, has reached a stage of development in urgent need of brand upgrade and look back 2017, it is the kitchen Yitang brand upgrade yuan year.
First of all, is the brand LOGO all-round adjustment and rejuvenation, from 'kitchen one Church CHOOSITON' upgrade to 'kitchen one hall integration stove', strongly proclaimed the Kitchen One Church will be long-term focus and expertise in the field of integrated kitchen determination, more direct To convey the brand content.At the same time, the slogan also from the 'good kitchen in China to choose a kitchen hall' replaced by a 'better motor more suction', focused on the unique advantages of kitchen integration kitchen stove, easy Understand more, the more the consumer's impression of the brand.
Site signing ceremony
A series of 'transfiguration' plan, so that a kitchen cook more accurate, more focused professional positioning. Exclude miscellaneous thoughts before they can cling together, strike out .In 2018, will be a kitchen integrated kitchen profound knowledge Accelerate the expansion of the year.On the one hand, increase investment in CCTV, high-speed rail and other large platforms advertising, and signed the goldsmith alliance for the integrated kitchen this new category of active voice.On the other hand, support and help distributors to broaden sales channels, such as : Opened an independent operation of the provincial linkage activities in 2018 will be carried out 40-50 games, and to achieve at least 10 more than 1000 single blasting; such as: e-commerce platform to force the development of 2018 will be the layout of Jingdong Mall, and strive to set 300% year-on-year growth, and sprint the top five e-commerce suppliers in the integrated stove industry; for example, the introduction of a large number of third-party cooperation resources such as large brand building materials market, large-scale real estate companies and national chain home improvement design companies.
A team of marketing team kitchen unveiled, full of spirits
It is worth mentioning that in order to fully support the market development, Kitchen One also plans to expand the marketing team to 150 by 2018. In particular, it will add an additional 30 full-time service personnel to better serve its distributors in a single-minded manner help.
Continue to plot a small step, only stride forward the strength of the kitchen is a hall in product development, team building, channeling, brand optimization bit by bit intensive, dare to set a 100% growth target. , Kitchen Yitang has successfully listed on the New Third Board, which means that in the future, there will be more capital injection into the kitchen after the church will be in the product strength, channel power, brand power and other levels, all to a higher level, and more Have confidence to hit the 'industry first' dreams and goals.
