Editor's Note:
Daily news, different perspectives, kitchen and electrical industry a week hot news inventory, give you a more exciting week of information, more intuitive understanding of developments in the kitchen electrical industry. Last week, the most worth focusing on the industry dynamic than Kitchen scale is expected to break the 100 billion yuan market, water purification industry's first mandatory standard release What are the highlights? We have captured some of the content, the following for everyone a rough analysis ________________________________________________________________________________________________
Top 1: It is expected that the market size of kitchen appliances will be broken by 100 billion yuan
In recent years, the performance of the kitchen appliance market has been dazzling and the market scale has expanded rapidly. According to the forecast of the retail market of GfK China (GfK China), the market scale of the kitchen appliance market in 2017 will reach 94.1 billion yuan, up 20% over the same period of last year. The main products include Range hood, Built in hob, Microwave oven, Built-in oven, Steamer and dishwasher.
According to GfK China's retail sales of kitchenware, January-November 2017 microwave appliances, dishwashers, range hoods and steam box retail sales of smart products accounted for Compared with 10%, 9%, 2%, 1%, respectively, embedded smart products accounted for less than 1% of retail sales.Which most of the range hood smart products equipped with a LCD screen, dynamic menu and multimedia interactive features, in addition, Intelligent range hood voice interaction products with intelligent voice control system appeared, but the price is much higher than the market average.GfK China (GfK China) retail sales of kitchen and electrical products monitoring data show that compared to ordinary smart products, interactive voice index price index Up to 398.
If you say that smart is the consumer demand for functional improvement of products, then the development of self-cleaning products shows that consumers attach importance to health.China's heavy oil cooking habits determine the inconvenient cleaning, unclean cleaning must become a kitchen electrical products The main problems, self-cleaning ovens, self-cleaning hood, self-cleaning dishwasher and a large number of products have been introduced to meet the user requirements for a healthy and clean kitchen environment. Kitchen appliances, embedded oven self-cleaning products are the most typical Retail sales data from GfK China show that retail sales of self-cleaning embedded ovens have reached 37% between January and November 2017, and sales of self-cleaning range hoods reach 14% of retail sales in 2017. Newly listed range hood self-cleaning products reached 120 or so, in 2017 the new listing model sales performance, self-cleaning products accounted for about 17% of retail sales, more and more products began to have self Cleaning function.
Top 2: Water Purification Industry's first mandatory standard release
Water purification industry's first mandatory standard "water purification efficiency and reverse osmosis water efficiency rating" (hereinafter referred to as 'new national standard') has been released a few days ago, and will be officially implemented in November 2018. The experts said , The new national standard baked means that the state will force the standardized production of water purification market, forced water purification technology innovation, the next 2-3 years will speed up the industry's reshuffle.
According to reports, the standard on the one hand provides for the detection and calculation of water efficiency, on the other hand the water efficiency is divided into five, and set the red line of water purification rate of water, water efficiency rating of 5 that is 35% Through the setting of water efficiency limit, at least 30% of high water consumption products will be eliminated, and the annual water saving amount is estimated to exceed 100 million cubic meters.
After the implementation of the new national standard, where the water purification rate of less than 35% RO RO water purifier, can be regarded as unqualified products, the new national standard set by the water efficiency limit, to eliminate those high water consumption Of inferior products.
In addition, in the new version of the "Standardization Law" approved by the Standing Committee of the National People's Congress on November 4 last year, it was explicitly required that the enterprises explicitly implement the names of mandatory and recommended standard numbers. This law will be implemented on January 1, 2018 The implementation of national standards for enterprises to play a powerful role in promoting.
Top 3: The United States Jingdong deepen cooperation 2018 sword refers to 30 billion
On January 16, 2017, Liu Qiangdong, chairman and chief executive officer of Jingdong Group, and Fang Hongbo, chairman and president of Midea Group, signed a comprehensive strategic cooperation agreement of up to 20 billion yuan each year, after which both parties further strengthened their cooperation in synergy Warehouse, EDI docking and other projects on the cooperation, business efficiency has been fully enhanced, fully stimulating sales growth, the final completion of the 20 billion annual goal in advance.
Recently, Jingdong Mall e-entertainment group under the leadership of Jingdong appliance Liu Jun led his unit to visit the headquarters of the United States and Wang Jinliang, vice president of the group in 2018 in the framework of 'unbounded retail' to achieve a comprehensive upgrade of strategic cooperation In-depth exchange, and established in 2018 revenues exceeded 30 billion yuan in the New Year's goal.
JD.com believes that fully opening up its own capabilities in the supply chain, logistics and warehousing, technology and finance under the guidance of the theory of unbounded retail will enable the Internet transformation of home appliance enterprises, which will promote the deep strategic cooperation based on unbounded retail Go upstairs.
Top 4: Rapid Development of Kitchen Electric in 2017 Dishwasher leader
A few days ago, CCTV Finance "Consumer Advocates" section broadcast 2017 appliance report shows that in 2017 the highest growth and the best home appliances appliance category first dishwasher, retail sales rose the highest increase, reaching 140.8%; growth Led the kitchen and electricity market and the entire appliance industry.
According to Zhong Yikang's monitoring data on the operation of China's home appliance market, the dishwasher started to break out in 2015, with retail sales exceeding 1 billion yuan, an increase of 74%. In 2016, the retail sales doubled to 1.98 billion yuan, up YoY 104.8%. In 2017, the market will grow at a sustained rate of 4.8 billion with an increase of 140% over the same period of last year. After three years of rapid growth, the consumption potential in the dishwasher market is being activated and has entered a period of sustained blowout.
As mentioned in the Research Report on China's Dishwasher Industry in-depth Investigation and Investment and Financing Strategy 2017-2022 promulgated by the China Institute of Industry and Commerce: In the new normal of a sustained and steady macroeconomic slowdown, the kitchen and electrical appliance industry has exceeded double-digit The average increase can be described as thriving; and in the kitchen appliance industry pattern, the dishwasher category is to open a three-digit growth mode.In the future, with the acceleration of China's consumption upgrade, China's dishwasher market will usher in the development of a new era.
