2017 is a year for many Chinese Internet TV brands to reshuffle their licenses, but it is a year for Achievo to achieve a milestone in its pursuit of open and shared eco-mode, introducing Tencent's investment and strengthening Capital strength while further upgrading the strategy of large content, continue to enrich people's imagination on the big screen commercial value.In terms of user development, Kuokai and Jiangsu Radio and Television reached a cooperation, the two sides will achieve the user, channel, technology, operations, resources, five major share, in one fell swoop Become the first user-scale video and value-added business operations platform.Recently, held in a cool New Year Media Communication Conference, Cool Open Network Technology Co., Ltd. CEO Wang Zhiguo cool open systems open source sharing, the big screen value realization, the future Business layout, etc. were shared and introduced.
Open sharing, do not try to monopolize users
Wang Zhiguo said that unlike many TV companies, Kuokai started by making TV systems and that his origins were such that Kuokai dived out of hardware thinking, understood the importance of users, and how to make use of system advantages to expand the user base. Wang Zhiguo said in particular: One of the most important tasks to be started in 2017 is to promote the 'End-of-Terminal' initiative. Cool first attracts users through its own terminals and rich content, and continuously enhances the user base. In addition, it collaborates rapidly with companies such as Philips and Panasonic Cool open system of terminal coverage, a substantial increase in user size.
Wang Zhiguo said that 'open source sharing' is a basic principle that Kuo insisted on when developing its terminal, in fact, it is not about snooping the users of the partners, but rather to provide a platform for partners to better serve their users. Cool open system based on the safe TVOS 2.0 continuous optimization and upgrading, with safe, reliable, super compatibility, changeable features, cross-platform cross-terminal, with modular configuration capabilities to adapt to various custom needs of customers, But also to simultaneously meet the needs of the consistency of operations.Kuankai to open their own systems, content systems, business models open to partners, but also to help partners in user operations, enhance user stickiness, through good relations of mutual benefit and win-win, to share business Value.This way to dispel the concerns of partners, rest assured with the cool open for cooperation.
It is understood that the current cool open system operation daily live terminal has exceeded 12 million, cool open in 2017 natural content revenue of 288 million, content revenue growth of 255% .TV market, the user size is very large, no one company has no strength Exclusive users, rely on their own hardware, to attract the user is limited, and its own go ahead, it is better to use an open mind to seek more cooperation to jointly expand user resources, lay the foundation for the commercial operation, and then use advertising, The content is divided into other commercial means to share the value of the industry.
Work hard to improve system business operation value
Solve the user scale, the cool open need to do is to achieve the value of transformation, this step is more difficult to expand the terminal.Kuankai mainly from two aspects, the first is to take advantage of the scale of users, TOB end to attract business customers; the other Is through the big content section, the use of scene display content, in-depth user life, watching TV in the user process to meet the various needs of users, to achieve the value of large-scale content system.
Cool open Network Technology Co., Ltd., deputy general manager of Paul Cheng, from two aspects of cool big screen commercial value analysis.On the TO B's enterprise level, according to the needs of customers to develop personalized ads to more In addition, the cool open system can also let Tencent, iQiyi and other partners in the content of the television screen to get a higher exposure, the realization of the film and television resources Value-added.On the TO C user level, cool through the big content section, depth to different people and different life scenes, the value of cash.For example, when the user search travel information, the cool open system can be based on the search behavior, providing intelligent travel Line, this personalized service, to achieve the depth of user operations.
At present, Kuokai has formulated a three-year plan for 'OTT billion-class big-screen sharing platform.' Baofeng Cheng believes that in the next few years, the value of large-screen advertising will be fully released, and the social credibility and content Show a clearer advantage, will be fully displayed, the advertising market demand will be transferred to the TV screen.Kuai Kai and Jiangsu cable to establish strategic partnership, is to create a shared platform for everyone in the industry chain can be fair and just Enjoy the most value brought by this platform.
