IResearch released data show that in 2017 the scale of China's online shopping market is expected to reach 6.1 trillion yuan, an increase of 29.6% growth in recent years for the first time picked up, iResearch report that the integration of online and offline new format, no People retail model not only for the retail entity enabled, but also to re-adjust the online retail structure, more accurate high-quality flow of imports makes online retailing a new vitality.From the vertical field, fresh, cross-border, mother Infants and other high-growth is still the hot category.
Over the past few years, online retailing has maintained a strong momentum of growth, which has caused a tremendous impact on offline channels, but its growth has shown a trend of slowing down year by year. Chairman Zhang Jindong of Suning said: With the development of technology, A few years ago, the rise of the Internet economy, the chain of entities known as the traditional industries, and now, e-commerce has become a traditional industry, the development of bottlenecks encountered and began to explore the line to embrace the real economy .
In 2017, platforms such as Ali, Jingdong and Suning Tesco vigorously promoted channels of sinking, embracing physical stores, advocating new retail, bringing new momentum to the retail industry. The new format including unattended retail opened a new horizon for the industry and users. New window '.
IResearch latest statistics, the unmanned retail market (including vending machines) in 2017 a conservative estimate of the transaction size has been close to 20 billion yuan in 2020 is expected to exceed 65 billion yuan, three-year compound growth rate of about 50%.
At present, the domestic unmanned retail industry presents five major characteristics, with the goal of reducing labor costs as the main entry point, focusing on the consumer experience and expanding the retail scene while achieving the collection, analysis and application of big data through a variety of technical means and finally realizing the consumption process Comprehensive data and intelligent upgrading of the entire industrial chain.A full dataization of the retail industry chain is the strategic core behind unattended retail, including full integration and application of passenger flow data, product data, consumer data and financial data.
Midea Group's incubator company has gained a total investment of 45 million U.S. dollars since its establishment and has received technical support from Ali since the announcement of its entry into the unmanned retail field on December 19, One after another to explore the East China, South China, North China, Southwest and other regional markets.Guo Lian Securities in the December 2017 analysis of the release mentioned in the next 18 months to enter all China's first and second tier cities, some key third-tier cities and the economy Medium-sized cities in developed regions Objectives In the next 30 months, the self-owned business of small kiosks has become the leader in the field of unattended retail in China.
Suning's unmanned BIU store opened five stores nationwide in six months, making its debut at the CES show in the United States in 2018. The chairman of Suning, Zhang Jindong, said: 'In 2018, we proposed smart retail as a 3D printer, It is understood that Suning adjusted the ecological composition of the new industry, established Suning Tesco, Suning Logistics, Suning Financial, Suning Technology, Suning Real Estate, Suning Wenchuang, Suning Sports, Suning eight sectors of the coordinated development of the industrial sector pattern, helping Suning smart retail growth.
The new format enabled retail sales to create a strong driving force for categories including home appliances.According to data from Orvital Cloud, in 2017 the online retail sales of air-conditioners reached 51.1 billion yuan, down 142 billion yuan, up by 119.3% year-on-year and 9.7%, while retail sales volume was 18.11 million units and offline sales were 38.03 million units, up 98.4% and 4.2% respectively. Meanwhile, the online and offline synergistic sales promotion effects of air-conditioner products were obvious. In the past, Up to now with the same ups and downs, 618, double 11 and other online marketing nodes, including the United States, Gree, Haier, Oaks and so on in the form of brand name to promote online and offline, so the performance of both lines have significantly improved.
At the same time, Ali's box-mao fresh, Jingdong's 7fresh, Su Sheng students and other new retail test fields frequently landing and rapid popularization of the future trend of two-line integration has been clear, the user can be more efficient and efficient shopping and get a good future Use experience, but also for the home appliances, including products to create more and more face to face the user's scene.
