SAKURA cherry release Italian-style kitchen, super-user thinking let | 'enjoy direct'

At the beginning of the new year, Luo Zhenyu, a well-known communication expert, broke the circle of friends in his speech at the New Year's Eve, and his "super-user thinking" was sought after by the marketing people. As major brands competed to study this cutting-edge business model, SAKURA Sakura had long been known Machine, and this law falls to the ground.On January 28, by the Italian master-class designer Enrico Tonucci led the design of the MODA Italian kitchen new product released in Kunshan heavy.As a result, SAKURA Sakura with the top international design firm's Value interaction, to promote the evolution of ordinary users to super users, leading the kitchen new style.

It is understood that the conference 'Corner meets Italy' as the theme, released the MODA series includes 11 models with a rich Italian-style personalized products that will be the perfect combination of life aesthetics and space philosophy, comparable in design and quality International big.


(Italian-style kitchen 'Oman Ronnie wine' trend of life shaping charm)

Eleven sets of Italian kitchen Qi debut, cutting-edge fashion stunning audience

'Italian design' is the world's most recognized brand, in line with cutting-edge fashion taste of the Italian kitchen as a whole, but also become the new outlet in the domestic market. Each set of pure original original Italian design MODA series of products, both the international big-name demeanor , But also unique personality.

In 11 sets of products, the main section 'Omani Ronnie wine' exceptionally eye-catching, attracted live reporters and guests stop to enjoy the warm red heart-inspiring, interpretation of vitality and personality in the details of the design is also very elegant. For example, it uses the arc handle with the same width as the door frame, so that the beautiful handle curve is in direct contrast with the straight door frame line, like a calm lake exudes a wave of elegance and agility.When you pull the handle and found the cabinet There are another cave. Drawer classification induction and corner UFO turntable design, so that limited space to accommodate more cutlery, storage capacity doubled.

'This is a fusion of Chinese and Italian art, as well as a perfect vehicle for rational and sensual style. "SAKURA Sakura has been the industry leader in the allocation of global resources." At the press conference, some designers commented on the MODA series.


SAKURA Sakura general manager Zhang Yongzheng (middle), kitchen chef Shen Mingzhong (left), the Italian designer (right) officially launched the new kitchen press conference

'If MODA series is an artistic creation, then SAKURA cherry overall kitchen will adhere to the' start from the heart of the brand 'mission, uphold the' fast into the tedious enjoy direct 'brand positioning, deep product features, Digging the brand lifeblood, together with the consumer will love ignite, and continue to promote the overall innovation and progress of the kitchen industry. "SAKURA cherry general manager Zhang Yongzheng told reporters.


SAKURA cherry general manager Zhang Yongzheng (second from left), kitchen vice president Shen Mingzhong (left), the Italian designer (second from right) to accept media interviews

When asked about MODA's design philosophy, designer Enrico Tonucci said the Italian style embraces the unification of science and art, and the high degree of integration between design and fashion. The MODA series makes the kitchen an Italian refined lifestyle by creating an Italian space aesthetics Show

Super user thinking for 'enjoy direct', redefine the Chinese kitchen

In Luo Zhenyu view, there is an important feature of super-user thinking, is to allow users a position.Using the cutting-edge Italian design, SAKURA cherry Italian craftsmanship which again, so noble from the inside out.For example, many people are In fact, this is because the processing of the door, the use of a plate engraving mill forming the basic process due to the substrate on the manual polishing, resulting in poor surface roughness. And MODA series of special use of the Italian processing technology, combined with two door panels made of cabinet, to avoid the uneven, so that cabinets look more textured Italian technology to join, so that MODA series from design to manufacture 'from one fine' .


Italian designer Enrico Tonucci in the overall kitchen design concept

In addition to giving users a place, super-user thinking also emphasizes the need to provide continuous value to users, which SAKURA cherry and the original 'five heart service' continuous optimization, implanted in the MODA series. 'Five heart service' is caring Pre-sales consultation, worry-free home-based measurement, peace of mind of the order inquiries, ease of home installation, comfortable life after sale. Through this series of services, so that consumers continue to experience the value of feeling. In fact, in addition to the implementation of the overall permanent free kitchen Maintenance (life-long after sales), SAKURA Sakura there 'permanent free delivery hood oil net' and 'permanent free water heater security' two services, which together make up the industry's attention 'three permanent services.'


(Cherry three permanent service)

Thus, MODA series through the Italian palace-class teacher design, the industry leader in the Italian craft production and comprehensive services, highlighting the Italian excellence, to convey a pure Italian consumer sentiment, so that the kitchen can carry affection, Friendship, love, even socialization.

'The future, we will be based on individual needs of consumers, bringing more features series, so that consumers can experience without leaving the home from around the world different ideas of life. SAKURA Cherry overall kitchen, but also committed to becoming a lifestyle Guide, let 'enjoy direct access.' 'SAKURA Sakura general manager Zhang Yongzheng said.

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