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If there is no Huang Guangyu, there is no country United States, of course, no one knows cuckoo who. When Huang Guangyu, the former richest man in China, asks Hourun to rank the list of the "Rich List of Mainland China" for three times, he is still behind him. After hiding in the yellow body, his ambition is to be the husband of the cuckoo. In times of crisis, Set off. It can be said that if there is no cuckoo, there is no present GOME. Rhododendron is unique among the most well-known women in China. On the one hand, she is the girl's family member of the Gome group that has been around for a while; on the other hand, her identity is hard to pinpoint. She is neither a woman entrepreneur nor a professional manager, or a woman like Dong Mingzhu 'State-owned assets caretaker'. In the invitation letter of the GOME foreign press conference and the introduction of the press conference scene, all her names are "Ms. Rhododendron" of the Gome Holding Group. Although there is no open title, there is no doubt that rhododendron is the core figure of the current United States. 
After returning to the United States in 2010, the two sides reunified once-dissipated people with the loss of two years of "Chen Huang's battle" and the loss of nearly 600 million in 2012 and a series of reforms that took place in GOME in recent years, such as Its listed companies changed their name from 'Gome' to 'Gome Retail' and put forward the '6 + 1' new retail strategy to carry out the strategic transformation of 'family life'. All cuzans are veritable masters of control and are also regarded as the core cohesion of the country. Where you are. If you say that in the United States, Huang Guangyu is king, then his wife - cuckoo is the queen. Some people say that with cuckoo, Wong Kwong Yu is the greatest luck. Behind this fortune is a well-educated working woman who walks out of her personal goal of being a godfather to learn to become the head of a billion-dollar asset group and lead it out of the storm. Huang Guangyu is a big fan of China's electronics retail market.However, Huang Guangyu created a well-known brand "Gome" in less than 20 years from a young boy who picked up shantytun in rural Shantou and boarded the richest man in the Mainland Throne, thrown from the altar in the heyday of the heavens, is numerous, and even his business history has been written in several books. Compared to her husband, Huang Guangyu's reputation, the United States in the early fortune, and the development of 2007 (Gome 2007 sales up to 42.479 billion yuan, up 71.77%, becoming China's home appliance retail well-deserved title) this heyday , Cuckoo are quite mysterious in all the reports on Huang Guangyu, on the cuckoo description only a few pen. According to the past information, you can get a glimpse of the information is that cuckoo was born in 1973, Beijinger, graduated from Beijing University of Science and Technology, worked as a loan officer at Bank of China in 1993, cuckoo because of the working relationship and Huang Guangyu met three years later, two marry. After the marriage, the cuckoo entered the GOME work, and since then her working life began to be closely linked with her husband Huang Guangyu and the Gome. Rhododendron once said that her greatest wish is to educate her children, which sounds like the traditional Chinese women said to each other. However, Huang Guangyu in the United States during the rapid development of the United States, hidden behind the yellow rhododendron do Just a godfather. Different from Huang Guangyu's origin of foolishness, cuckoo has a good educational background. Therefore, she has two points frequently mentioned in her professional skills. One is fluent in English and the other is familiar with the financial capital market. Before the listing of the Gome, azalea with a solid background of professional knowledge, assisted Huang Guangyu in the field of home appliances initial expansion.Hongkong "Wen Wei Po" quoted insiders as saying, with the assistance of cuckoo, Gome to other commercial areas to expand most of the loans required to quickly Promote. After the listing of the United States, the fluent azaleas in English became the executive directors of Gome and worked in Hong Kong all the year round to help GOME communicate with the capital market. An investment banker who has had business cooperation with cuckoo has commented that cuckoo is not only proficient in business, but also "very good at getting things done," and it is very hurried when it comes to problems. For example, when curating Yongle, cuckoo consulted widely with investment banks , Research may affect the impact of the stock price of Gome and study what kind of swap more appropriate.And when the holidays, cuckoo will also send some gifts to some of the partners. During this period, Huang Guangyu and Rhododendron clear division of labor.Yang Guangyu is responsible for strategic direction, cuckoo is responsible for the operation of the capital and related work.The importance of Rhododendron is self-evident. However, Rhododendron knows everything about how to behave and how to handle it properly, and she is willing to hide behind her husband, Huang Guangyu, who does not take her own place in the company. In the United States, cuckoo rarely go to Huang Guangyu's office, Huang Guangyu a lot of things, will not specifically inform the cuckoo, only to discuss things together. Sometimes, the United States open the meeting, nobody greet rhododendrons, she sat alone in the corner .And rhododendron should have sat on the podium, but she never grab the limelight. In the business community in China, there are quite a few partners in the co-operation between husband and wife, such as Pan Shiyi and Zhang Yin, such as Li Guoqing and Yu Yu, but the above two pairs of partners, the couple are almost equally in the position of the company, All belong to the role of a strong woman. The advantage is that the tacit understanding between husband and wife can form a firm control of the company.One disadvantage is that two people evenly matched in the event of differences, not only affect the feelings of husband and wife, the company staff will be in chaos, I do not know who to listen to. Pan Shiyi and Zhang Yin had due to corporate strategy differences, resulting in the relationship between the two also appeared rift. But in the heart of cuckoo, Huang Guangyu is undoubtedly the protagonist, he is only an assistant or assistant, she even told the media that 'Huang Guangyu trained me.' Because when married in 1996, cuckoo just just graduated from university to participate Shortly after work, the social experience is still shallow. It is said that in the early years, rhododendron also went to the GOME stores internship, and sales staff together counter, get along, get along well with the exception of a few leaders of the United States, no one knows about it. Huang Guangyu called Generation Xiaomin, perhaps he also hopes that his wife can become a heroine, not just a godfather. In 2004, before the country was listed in the United States, Huang Guangyu asked Rhododendron, 'What do people call you in Hong Kong?' Rhododendron replied, 'According to the custom in Hong Kong, everyone called me Mrs. Huang, and Huang Guangyu said to the cuckoo, You should let people call you Du. Rhododendron was not very understanding at that time. After a long time, he realized the profound meaning of Huang Guangyu's remark. 'He wants me to appear as an independent subject rather than as an appendage.' When Huang Guangyu was preparing to acquire Shanghai Yongle, the home appliance retailer, in 2006, Gome and Yongle were playing hard. Huang Guangyu sent Rhododendron to Shanghai and met for the first time with Chen Xiao, chairman of Yongle's home appliances. One way, both in line with the identity of Huang Guangyu, but also played a good cuckoo good offices, and communication strengths. Despite being hidden behind Huang Guangyu, the experience of his early years in the United States helped to make Rhododendron colonialism a principled and unselfistic way of acting, which laid the foundation for her to deal with the "national beauty of the storm" in the future. With the assistance of cuckoo, Huang Guangyu, who was relieved of his career in development, made the mainland's richest man in the Hurun Report three times in 2004, 2005 and 2008, and also ranked first in the Forbes China Rich List in 2006. This is the first time that he is a bitter kid Huang Guangyu, can be described as boarded the peak of life. How to control the huge wealth and life reputation, which is more severe than the test of the market competition, and this robbery, Huang Guangyu did not hide in. November 27, 2008, due to alleged economic crimes, Huang Guangyu was taken away by public security organs In the survey, cuckoo was also implicated. Years later, Rhododendron said in an interview: "There are inevitably droughts in life, sometimes falling down because of their immaturity, and sometimes because of external factors have fallen. No matter what, they encountered difficulties to get up again." Footnotes can be a lot, but to be sure, this passage cuckoo said to myself, but also to the husband and children to listen. For Huang Guangyu couple, this catastrophe is a huge test.But, connecting the couple, in addition to a piece of marriage, children, there is a huge Gome - then owned hundreds of thousands of home appliances chain empire. On August 30, 2010, Huang Guangyu was convicted for a second instance, Huang Guangyu was sentenced to 14 years in prison and fined RMB 800 million, while Huang Guangyu's wife Rhododendron was sentenced to three years' suspended imprisonment of three years for reprieve, The release of the court means that the cuckoo will face a life that ranges from a few years old to a husband and wife, both inside and outside the wall. At that time, the United States was plunged into the most famous controversy in the history of Chinese commerce. Chen Xiao, who was appointed chairman of the board of directors of Gome when he was invited by Huang Guangyu, is hoping to use the power of capital to turn the country into A more thorough listing of companies, not a family business. To some extent, this is also the unique beauty of the country.As Huang Guangyu once discussed with cuckoo, the United States in the end should not be a family business? At least at the time, the answer is yes. Huang Guangyu, as the company's largest shareholder, still insists on the company's absolute control .To some extent, this is Chen misunderstanding of the country's culture.Chen Xiao believes that Huang Guangyu's verdict Will make Wong Kwong Yu unable to participate in the management of the company for a long time, Huang as a founding family can not maintain control of the business.He may not realize that Huang Guangyu torch can be relayed, it was once repeated between him and Huang Guangyu Mediocre rhododendron, the seemingly gentle woman. In the past, azaleas barely fought their own enemies, and in China's business sector, almost no one except Li Ka-shing could do it. Coincidentally, azaleas strongly agree with Li Ka-shing's concept of "businessmen without land." Huang Guangyu proposed 'business without domain, sincerity' concept, initially inspired by azalea. Therefore, Chen Xiao rhododendron did not regard as enemies, he even vocalized, happy to see azaleas and children reunited. But this time, cuckoo's primary task is not to go home with children. One month after the verdict of the second instance, the cuckoo walked into the office of Chen Xiao. To the surprise of Chen Xiao, the cuckoo did not require Chen to withdraw from the board of directors of Gome and only asked to increase the number of board members. Perhaps the cuckoo read Chen Xiao, Chen Huang has also worked conscientiously to maintain the company after Huang Guangyu accident, and in order to make her as soon as possible to regain their freedom, and actively raise funds for her to pay a fine. After finishing Chen Xiao, rhododendron also met nonstop Zhuang Jia, managing director of Bain Capital, when Bain Capital was the second largest shareholder of the listed company, Gome. These talks laid the groundwork for the eventual "war of controlling power" between the founder and management of Gome that lasted for months. In March of the following year, Chen Xiao resigned on personal grounds, and the controversy over the controlling interests of the country with the peace of Chen Xiao and major shareholders ended up. It should be noted that Huang Guangyu, who had a much more peaceful mind after his imprisonment, wrote letters , Fiercely accused Chen Xiao. At that time, Chen Xiao and Huang Guangyu negotiated tension, the azaleas will come to resolve tensions, such as pouring tea, shaving apples, opening Huang Guangyu joke between Chen Xiao and Huang Guangyu, cuckoo always play a coordinator character of. Interestingly, when Huang Guangyu wanted to win Yongle when he did not come forward, but to make Juan Juan do the work, go to Shanghai to meet with Chen Xiao for the first time, and now, Chen Xiao sent away, but also the cuckoo came forward. After getting away from Chen Xiao, subject to the law, the cuckoo still needs a person to come to the stage to succeed Chen Xiao, who should not only serve the public but also avoid becoming the second 'Chen Xiao'. Rhododendron finally given the answer both in the expectation, but also in reason - Beijing Dazhong Electronics founder Zhang Dazhong.In fact, Chen Xiao soon after the end, azalea specifically visited Zhang Dazhong, thanked him for taking the initiative to lend money to yellow Used to repurchase Gome equity from the secondary market. Zhang Dazhong said unexpectedly because Dazhong Electric was acquired by Gome, Zhang Dazhong has been living in a simplified form, no longer interjecting things. The reason lies in the fact that Zhang Dazhong is the predecessor of the circle, both for subordinates or the capital market , Are persuasive .Second, Zhang Dazhong for wealth, power long ago there is not much luxury, will not become the second Chen .2011 after the Spring Festival, Zhang Dazhong as Chairman of the Board of Directors of Gome, Gome right in this regard Hand stick to Zhang Dazhong hands. In the face of the 'war between Chen and Huang,' people who once lost their minds and rhododendrons reunified their thinking and regained their cohesion. After returning to the United States, the cuckoo communicated one-on-one with the GOME management, saying "things in the past are ending, and what is important is looking at the future." This gradually eased the instability caused by the "Chen-Huang dispute." atmosphere. Who do not know, exactly when, an idea already planted in the hearts of cuckoo, so Huang Guangyu out to give him a better GOME. Recovery of 'lost two years' to Huang Guangyu a better GOME, far more than the clean up the old mountain river is even harder. 'Human potential is not known to you when it is a smooth sailing, but if you can adjust your mindset and your potential is inspired, you can go very well.' 'Later on, recalling the scene of returning to the United States, Cuckoo said . Rhododendron cursory in the financial capital market, in the face of new home appliance retail areas, have to start from scratch. Previously, cuckoo just occasionally to GOME stores to see, even if you see the problem, never put forward.After returning to the United States, the cuckoo is not only often appear in the GOME store, but also pick faults, and told the clerk on the spot, Where do you have problems in your shop ',' Your refrigerator to save electricity 'Sometimes, cuckoo and even the embodiment of Gome's store clerk, to introduce consumers to electrical knowledge. Rhododendron learning ability is extremely strong, where you need to go to study where, for example, the United States mainly arrested during e-commerce, rhododendron will go to the e-commerce research thoroughly.Through more than a year of exploration, rhododendron on the United States all the affairs Well known. In March 2012, at the annual meeting of Gome's staff, Rhododendron made a speech and proposed that while the market environment is not good, on the one hand, it should make innovations and breakthroughs and on the other hand, it should retrieve the original fine traditions of GOME Shouting 'create the spring in the winter'. Rhododendron the country where the United States compared to the environment as 'winter', is a portrayal of the situation of the United States at that time. On the one hand, Gome (now GOME Retail) suffered a huge loss of nearly 600 million in 2012 due to the switchover of its ERP system, knowing that GOME (currently GOME Retail) made a profit of 1.84 billion yuan in 2011. On the other hand, Under the impact of e-commerce, physical retail experienced unprecedented difficulties. At the time, cuckoo to make electricity supplier as a top priority.However, the country United States to use electricity providers to adopt a more secure way to promote.For example, the acquisition of Kuba network, the establishment of the United States online, but did not burn on a large scale.In the outside world, This is not the style of Huang Guangyu. It is hard to say whether the cuckoo's seemingly conservative approach is more suitable for the once radical GOME, however, Gome only turned a profit in a year and Gome (now GOME Retail) realized net profit of 892 million yuan in 2013. Years later, when the idea of the time was reprised, cuckoo said: 'A company must make sustained profitability, especially as a public company. In the early thinking of the transition, we put forward a steady change, but it seems slow Recent performance, we achieved 11 consecutive quarterly earnings. 'We are not aggressive with new markets, and frankly speaking, the internet business's genes are completely different from the SKUs that traditional businesses do, and that's another feeling, and we want to make up for the shortcomings based on our strengths, The whole move to do. Someone once asked Rhododendron how her favorite Huang Guangyu point.The cuckoo's answer is, perseverance.This point, it is not the character of rhododendron.It can be done on the premise of perseverance, is to confirm their own ideas, as little as possible By outside interference. According to people close to rhododendron, when cuckoo worked in Hong Kong in his early years, due to long-term interactions with financial capitalists, the practice of vomit training was strongly influenced by the culture of professional managers in Hong Kong, which led cuckoo to look at the data while looking at the problem. The data found the problem; on the other hand, she paid great attention to the rules and rules, and always believed that the company could always do well as long as it complied with the principle of doing business according to the nature of commerce, and this was also the reason that Gome did not make some adventures in the industry the reason. At the GOME Strategy Conference in early 2016, cuckoo made a lengthy speech, and her experience was that it had to take the initiative. 'No matter how good things are in your hands, it's useless and worthless.' In 2017, Gome put forward 'Home life' strategic transformation.From the field of home appliances began to extend to related areas such as home improvement, doing related business diversification. Compared with Huang Guangyu, the character of rhododendrons is more affinity, and she also tries hard to use her affinity to create a good external atmosphere for the country. In March 2017, the cuckoo, together with Dong Mingzhu, the chairman of Gree, made a live show where two well-known female business leaders emerged to make young people curious about what they would like to talk about. Young consumers.On the other hand, given that Gree had been insisting for a decade on insulating GOME stores (2004-2013), this can also be seen as a sign of the cuckoo release: even Iron Maiden is back and what else Can not talk? Wong Kwong Yu's office handed over by the cuckoo use, the style is one of change.In the past, eagles and wolves are the country's totem, Huang Guangyu's office layout is quite emperor style.Now, the cuckoo artist's paintings are occupied by the walls. In the eyes of outsiders, rhododendron has worked very hard in recent years, a woman dominating the overall situation.But rhododendrons feel that as long as the mentality is good, in fact, no change, although the things done and the past is not the same, but the same is, 'My home is still there and the company is still there.' "In a rare 2016 live interview, Azalea laughed. Azalea once lamented that his greatest wish was to be a good wife to be a god-given child.Once one day, the cuckoo will return to the three children, just as Huang Guangyu will ultimately return to the United States.And now, the cuckoo does not avoid talking about the United States Whether it is a family business problem, and pointed out that Wal-Mart is a family business, as well as operating well, just to find a good institutional arrangement. Perhaps, for cuckoo, GOME is like her and Huang Guangyu's another child, will always be part of the family, and this has never changed.
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