WeChat double open is the prison of our own hand woven

Last week, WeChat released the latest beta version on Android, and the biggest highlight of this version is that WeChat is finally launching the 'Double-Open' function for switching accounts.

Of course, this is not the vast number of people highly anticipated like the QQ at the same time linked to the two numbers of the double open, but 'pseudo double open' - WeChat to record your two accounts, but these two accounts can not log in to receive messages , Only one of two options, landing one exit one.

Although WeChat Official 'Double Open' is still in a 'tasteless' stage at this stage, it is a pity that it is uninteresting. However, through the official launch of WeChat and the previous positioning of WeChat, WeChat's 'Double Open' - meanwhile Landing two numbers, while receiving the message, just around the corner.

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'Pseudo double open' will be 'really double open'

Why so sure?

From the WeChat positioning point of view, WeChat since the birth of the goal is to replace the user's mobile phone on the location of the message, so WeChat will not show online or not, the tone, the icon is also fully SMS close.

WeChat Cosplay sms, do not show online status

Because there is only one cell phone, SMS is only one, Therefore, WeChat has always been not allowed to open double or resist double open.

As we can see from this test version of WeChat, WeChat is gradually relaxing this 'conflict', and once it relaxes this 'conflict', it means the location of WeChat changes quietly. Therefore, the future WeChat official 'truth' Double open 'It becomes a matter of course.

Why do users urgently need two micro signals?

There may be a thousand Hamlets in the eyes of a thousand people, each with a different rationale, though we might get most people's thoughts on the matter of knowing why two micro-signals are needed.

From the answers, we can see that the hope of most people is that they can completely separate their work and life by means of two WeChat numbers.

Indeed, the original positioning of WeChat is acquaintance social, not both office functions.But because we all use WeChat, work is also confused with life, so, if there are two numbers, then work and life can be organized separation open.

So WeChat is to meet the user's idea?

In fact, WeChat may have catered to the user's idea. If it humbly accepted the user's request, it would have added a progress bar to the voice and added a folding function to the WeChat group. ...

Interestingly, WeChat also said last month that "the butcher pointed" - a large-scale ban on the dual-application mobile phone account.

As for the official opening of WeChat in the end what is the purpose? Do not worry, we first sell off, talk about the competition Tencent and Ali.

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Ali challenge social king

If you want to elect the king of social areas at this stage, there is no doubt that absolute non-micro-channel must belong to the public, according to Tencent's earnings report shows that Weixin and WeChat consolidated monthly active accounts reached 963 million in China basically in addition to the elderly monk襁 褓 children, WeChat has achieved the coverage of the whole society, Even their own QQ are hard to see the back.

However, the WeChat social giant 'throne' is not 'once and for all' - Tencent's rival Ali Ali has been eyeing this piece of social cake.

In September 2013, Ali launched a mobile friend interaction platform - and even the cloud as its platform, also announced that by the end of November each Ali employees can not be Come and go 100 outside friends, End of year no end of the year award! But unfortunately, From this social application does not set off too much wind and waves, and ultimately crashed into sand.

Ali in November 2016, launched the independent social software fails, Ali played the 'wallet' attention - Alipay on the line 'living ring' function, want to rely on Alipay to regain social dreams However, due to follow-up 'Living circle Involving large-scale photos, the face of media and user questions, Alipay's 'Circle of life' had to havetily ended.

It does not mean to planted flowers, and other leisurely willow shade, in In the case of an acquaintance's social defeat, Ali's positioning of corporate social nails became popular.

January 2015, nailing Officially launched. With accurate positioning, nail nail registered users surge, as of the end of 2015, stay Nails business breakthrough 1000000.

Nail nails officially announced the user exceeded 100 million (Source: xinhuanet)

December 2017, nearing Nail release the third anniversary, Nails announced that registered users exceeded 100 million.With Wechat monopoly China IM social situation, the nail can accomplish such a feat, really hard. At the same time, with Followed by the development of the nail, the increase in the number of users, nail may also no longer be confined to the field of corporate social, expanding to a larger area to create a new round of social era.

The news for Ali is simply no better, has been jealous of social finally found a nail in the nail under the door. But for Tencent, the news is a bolt from the blue - It is no exaggeration to say that since the rise of the Internet in China, this card for socializing has been firmly in my hands by Tencent. Now that Ali has taken 'Little King' under his own eyes, WeChat must do something.

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In order to business WeChat online double open function

It is not because WeChat's "reluctant" - did not launch products related to corporate communications.

In April 2016, Tencent officially released version 1.0 of 'WeChat for corporate customers' in response to the aggressive invasion of the nail, but let's take a look at the latest WeChat version of corporate data - 1.5 million businesses and 30 million active users - with nails The gap between 500 million and billions of users is too big.

As Business WeChat Why we do not have a rapid development based on WeChat social data, I think the key reason is because of the user's psychological confrontation.

because In the end, weChat app for the company's 'capitalist' service, exploitation of 'working-class'.

For example, if at the weekend, the leader said something in the WeChat group, if you do not want to reply, you can pretend not to see.But if in the enterprise WeChat, The leader said something in the enterprise Wechat group, the software will show everyone's read status, and you pretend not to see the small ones that you do not want to reply.

Back to WeChat up through WeChat Enterprise Edition and nail competition at a disadvantage, and users want to separate the needs of life and work, you can spy out the WeChat On the line 'double open' the real reason - for 'WeChat'.

Imagine if in the future you will be able to separate your life from work perfectly by using the WeChat double opening function. One number is only for work and the other number is for life only.

The number you use to work, you can 'hang' on that number of life, the daily use of WeChat only to see that number of life, and that job number is only when there is news to go sweep.

If this time WeChat official add some small functions for WeChat office, you will not be more 'like' WeChat it?

Perhaps by then, the WeChat business has long been not the top priority of WeChat because WeChat and WeChat have been linked together by 'double-opening'.

Unlike the nail-up of Ali nailing the compulsory infiltration of corporate communications software, WeChat has taken a more gentle and pathological path. He does not need to force the user to change the use of the company. He only needs to cultivate himself Habit, and cultivate the habit of using "double-opening", then micro-channel will naturally become a "micro channel of business".

So to say the deeper point, with the 'double open' WeChat can snatch back lost users from the hands of it?

The answer is undoubtedly in the affirmative, since WeChat has been online for seven years now from the beginning of 2011, and WeChat has already become a 'A way of life '. However, the function of work that should not have been taken by itself is increasingly becoming the main application of WeChat as people abuse it.

Therefore, in order to prevent users from taking pains that can not be separated from work and life at the same time, WeChat Double-click accurately cuts the user's needs and can not only influence the user's use but also hold the position of 'enterprise' communication.

WeChat, it really is a way of life.

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