Looking at the history of the global manufacturing industry, Japan's manufacturing industry is undoubtedly one of the best in the past 50 years. As evidenced by the data, 90% of digital cameras in the world were made in Japan and 37% of the world's semiconductor production in Japan Equipment, and 66% of semiconductor raw materials, largely due to its unique management model and corporate culture, a top-down, structured management system, as well as excellence in the business environment, it is by manufacturing Strongly driven, Japan's economy has always been in the forefront of the world.
Japan's manufacturing industry is no longer brilliant
When the time came to the second decade of the 21st century, once the glory of Japan's manufacturing giant is another scene.During the crisis, Sharp is still laying off and selling self-help, losing money for many years want to profit Matsushita, Sony, the pioneer of portable digital products, is drifting away from sustained downturn. The constant crisis in Canon seems to have not been radically alleviated. Hitachi and Toshiba have all but failed in the past strong consumer electronics market. Star NEC has completely withdrawn from intelligence Mobile phone
Behind the backdrop of these celebrity companies' sunset in the mountains is the icy data reality: Deloitte released the "2016 Global Manufacturing Competitiveness Index Top 10" list, in addition to the first surprise in mainland China, the past, manufacturing power Japan Quietly dropped to fourth place is equally impressive.
Global Manufacturing Competitiveness Index; Source: Deloitte
In fact, the decline of Japanese manufacturing industry also triggered a huge debate in its own country.Japanese semiconductor industry veteran, director of Japan Institute of precision machining, semiconductor industry and electrical machinery industry consultant Tomori Takashi in his book "Lost Manufacturing industry: the defeat of Japan's manufacturing industry, "a book, with their own experience in IT as a guide, tells the story of Japan's semiconductor industry from peak to bottom step by step, and then gradually expanded to the field of home appliances, and the entire Japanese manufacturing.
In the book, the author believes that the decline of Japanese manufacturing enterprises is subject to both internal and external factors.External factors include the accelerated appreciation of the yen, the downward trend of the world economy, and changes in market trends.But the author also clearly pointed out that the external cause is never Determinants, they are excuses companies seek for their own defeat, play a decisive role has always been internal.
The first is over-technology lead to lower product cost-effective Japanese manufacturers have a paranoid pursuit of technology, in order to make the product 1% performance, at 30% cost, resulting in the price of Japanese-made manufacturing lost its international competitiveness. Is the lack of sense of cooperation leading to difficult business development bottleneck.Japanese has a strong culture of artisans, powerful research and development personnel can be in the field of technology, which not only developed a Japanese enterprise's technical self-confidence also led to their blind arrogance, resulting in The lack of awareness of cooperation.The third is the lack of awareness of marketing lead to loss.Japanese companies focus on technology and light market, technology to determine the market, resulting in a serious disconnect between the product and the market.
However, a clear understanding of Japan's manufacturing sector can not prevent the decline of the general trend, not only the traditional semiconductor, home appliances and other fields, the emerging field of solar photovoltaic, Japanese domestic enterprises are also concerned about the decline.Research report shows that in 2017 Japan's solar The number of bankruptcies reached 88, surging 35.4% from 2016, setting the record high for the third consecutive year in history since the investigation began in 2000.
Japan PV industry towering yesterday
In the 1950s, the practical photovoltaic power generation technology that converted solar energy into electrical energy was born. However, due to the fact that the global problem of energy crisis has not yet been highlighted, in the first few decades, the industrialization of photovoltaic power generation Slowly, it was not until the first global oil crisis in the 1970s that the countries led by developed countries began to re-examine their energy strategies in an attempt to find ways to improve their energy mix so as to reduce their dependence on oil.
It is based on the above background that Japan's photovoltaic power generation industry is beginning to take advantage of its semiconductor technology and strong economic strength, complemented by a series of laws and regulations, policies and measures, together with the active participation of enterprises and the public, Japan Which has effectively promoted the development of solar photovoltaic technology. The scale of photovoltaic industry has been constantly expanded, the cost of photovoltaic power generation has been continuously reduced, the competitiveness of photovoltaic products has been effectively enhanced, and the market application and promotion of photovoltaic products has been promoted.
According to data provided by OFweek Industry Research Center, in 1997, the installed capacity of photovoltaic systems in Japan reached 360,000 with a total installed capacity of 1,254 MW, ranking the first in the world and a leader in the photovoltaic industry. In the global PV layout occupies an important position to attract businesses competing chase.
In the manufacturing sector, Japanese companies also occupy an important seat.Familiar with the global PV industry development process industry must know that in Wuxi Suntech, Yingli New Energy, Trina Solar, LDK LDK and other first-generation Chinese photovoltaic business early When the towering appearance, the Japanese PV companies have done anything they want in the global market.
Also from the OFweek Industry Research Center, Japan ranked first in the world for photovoltaic production in 2005 and 2006, at 819.2 megawatts and 920 megawatts, respectively. 35.5% of Japan's production of photovoltaic products in 2005 Domestic, 47.2%, 11.5% and 5.8% were exported to Europe, the United States and other countries respectively.Japan photovoltaic industry in the international market also has a strong competitive.In 2006 the global PV production is 2500 MW, Japan is 920 MW, accounting for 36.8% of the world's total output. Sharp, Kyocera, Sanyo and Mitsubishi, among others, play an important role in the photovoltaic industry.
Japanese photovoltaic companies sunset Xishan
However, with the development path of the terminal application market is very different, the development path of the Japanese PV companies is getting narrower.In 2011 the world's top ten PV module companies in the ranking table, the Japanese occupy multiple seats in the past have left only Sharp One Mok Mok replaced it with a strong list of seven Chinese companies, including two Taiwan's PV companies.
The latest news shows that in 2017 the top ten global suppliers of photovoltaic modules total shipments reached 57 GW, namely, Crystal Energy, Trina Solar, Solar Solar, JA Solar, Hanwha Q-CELLS, GCL integration, Longji solar, Oriental Sunrise, Shun Feng, Yingli green energy.Chinese enterprises on the contribution of the top ten solar components supplier rankings greater than ever before.Of these 10 companies, nine are China The company, except Hanwha Q- CELLS. Japanese PV companies have disappeared.
Replaced by the frequent bankruptcy of Japanese PV companies in the aforementioned mentioned in 2017 Japan's photovoltaic business in 88 cases of bankruptcy 42, due to 'poor sales' in 2017 Japan's solar-related bankruptcies total liabilities of 285. 17 YoY, a significant increase of 17.6% over 2016. Debts increased for the fourth straight year in a row and hit a record high. Since 2015, Japan's solar energy-related enterprises have been speeding up the phase-out and the downward pressure on the price of solar-powered buildings continues to rise , Unable to cope with the future fear of industry will inevitably be facing the fate of the elimination of the estimated 2018 solar-related Japanese companies will probably continue to maintain the high number of bankruptcy pieces.
High-dimensional consulting analysis, in fact, look at the global PV industry development pattern, even at this stage thriving Chinese PV companies, there are still Suntech, LDK and other giants bankruptcy case came out, not to mention Europe and the United States and other old photovoltaic However, unlike Germany and other manufacturing powers, the frequent bankruptcies of Japanese PV manufacturers took place against the background of Japan's manufacturing slump. Therefore, it is even harder for you to make a comeback.