It is learned that this game is Japan's fertility sector to deal with Japan's social fertility rate is too low, in order to tap the existing fertility intentions of young people, and the joint game company to jointly develop In Japan, if you play the game for more than a week in a row, you will be acquiesced in a parenting level of 8 or above, and the background will send a long letter of 3,500 words to the game player to encourage users to create a baby.
Japan's leading management scientist Masanaki Nobuyuki pointed out that Japan is entering a state of desireless society while the low birth rate is a continuation of this state.In Japan's current situation in Japan's current "low desire society" - Young people have no desire to speculate, no desire to buy stocks, no desire to marry, no desire to shop, more and more otaku housemaids, and a mobile phone box to set all lifestyles. "No matter how prices are reduced, consumption can not be obtained Stimulus, the economy did not significantly increase, bank credit interest rates repeatedly lowered, while the number of 30-year-old buyers still declining year by year.
Admittedly, demographic dividend plays a crucial role in the development of a country, and Japan today is likely to become a tomorrow for Chinese society.
On January 18, figures released by the National Bureau of Statistics showed that in China, there were 17.23 million births in 2017, a decrease of 630,000 from the same period of 2016 and a 0.52% decrease in the birth rate. It is learned that since the release of the comprehensive two-child policy in 2016, the national population in 2016 The birth rate rose by 0.88% YoY, but the momentum plummeted after another year and 'fell again'.
It is reported that the first new population peak appeared in China from 1963 to 1964 with a population of nearly 30 million; the increase after 60 led to a large population after 80, but the number of new population continued to decrease after 90. Population Born in 1991 25 million; but by 1995, the number of births was only 11 million, a decrease of 10 million new born population, accompanied by a decline in the birth rate is the population level and changes in consumer demand.
Taking current Beijing as an example, as of the end of 2016, the number of registered elderly people in Beijing Municipality reached 3.29 million with an aging population exceeding 24%, ranking the second in the country. For the urban elderly population, Beijing is piloting the "three-tri-level and four-level" aged care service System construction and strive to achieve the elderly in the vicinity of the edge of the bed and enjoy the home near the elderly care services.Currently, the city has built 252 towns and township care centers for the elderly, radiation to carry out more than 1,000 home-based pension services. In addition, there are facilities for rehabilitating aging facilities. In 2017, Beijing's housing construction department took the lead and started construction of 459 elevators to solve the inconvenience of elderly people getting on and off by means of "combination punches." At the same time, it is necessary to promote the rejuvenation of the elderly families and facilitate the life of the elderly.
This change will continue to be transmitted to all directions in the market.Welcome to China's washing machine industry annual meeting, Wei Yi, general manager of the White Electric Division believes that the decline in the birth rate will affect the long-term development of China's home appliance industry, the biggest adverse factors . '10 million population, corresponding to about 5 million new families; and the reduction in the number of new homes will lead to lower demand for real estate, home appliances,' Wei stressed that 'Therefore, the development of long-term home appliance business plan, the future needs Faced with population factors into consideration, timely and targeted development of products suitable for the needs of the elderly and single groups to meet the diverse needs of diverse groups.
At present, Japan is the forerunner in the development of the advanced home appliance development, and the bathroom brand TOTO has developed the 'well-being' series of smart toilet covers for seniors. This series of products adds lift-type handrails to the smart toilet lid, To prevent the elderly from standing firm; the buttocks clean and warm air function to solve the difficulties of elderly scrubbing; temperature insulation seat is also warm in autumn and winter, to prevent colds; because of its practicality is very high, in Japan Popularity is higher.
Wang Linhong, director of the marketing department of Linhai in Shanghai, said that in order to facilitate the accidental bathing process for the elderly, Lin developed a shower room-only engine room machine. According to the data from Japan's Ministry of Health and Welfare, the annual death toll during bathing in Japan is four times that of traffic accidents Bathing process, the stimulation of hot water will lead to a sudden change in body surface temperature, poor blood circulation may lead to chest tightness, fainting, in particular, is particularly noteworthy for the elderly. 'And the use of warm room machine can be achieved in advance bathroom temperature to help users' Preheat the body temperature, to prevent the surface temperature sudden change; there are ventilation function of the greenhouse machine to maintain smooth flow of the bathroom, greatly reducing bathing accidents.
Along with the changes in the population level, there are also small family growth, such as the growing number of single groups, while mini-products suitable for small families have also become the development direction for individual needs of enterprises. Introduction of wall-mounted washing machine products .Xin Siming, director of Intelligent Technology Research Institute of Little Swan Research Institute introduced the history of wall-mounted products development, said that with the increase of migrant population, single tide and young people live independently after marriage and other phenomena, The proportion of small families gradually increased, the family size has been shrinking, the number of households in our country has been below 3.1. Small families for less wash, underwear wash and fast wash increased demand, wall-mounted washing machine came into being.In addition to mini washing machine, In recent years, compact portable refrigerators, dishwashers are also popular in the market.
Shanghai taxi, the city life channel popular 'one person food' hit, Haier dishwasher product manager Su Jie said, 'our small shellfish, is mainly for 1-3 small family development of the wash In addition, it is also a portable product suitable for seniors. It is simple to operate, freeing both hands and relieving their domestic labor.
Demand is the driving force to generate supply and promote sustainable development of the market.Whether the world is changing, its needs are changing, its needs are met, and its changes are met, it is the only thing that enterprises can do in the ever-changing world.