After experiencing a sustained market downturn, Japan's white goods industry hit a record high of nearly 20 years and gave new inspiration to the Chinese home appliance industry. That is, as long as its products and technologies are adhered to, new business opportunities and cakes will certainly be obtained.
After several consecutive years of downturn, Japan's white goods market began to grow in 2016. The white-electricity market showed strong performance in 2017 with supply hit a new high in 20 years, , But also a number of emerging health and beauty of small appliances.Japanese white market rise, while the Japanese home appliance brand has declined, this is a good opportunity for Chinese home appliance business.
A few days ago the Japan Electrical Machinery Manufacturers Association (JEMA) released data, Japan's domestic supply in 2017 increased 2.0% over the previous year, reaching 2.3479 trillion yen, reaching its highest level in 20 years, of which more than 60% of the total Indoor air conditioners, refrigerators and washing machines to maintain the growth of these three main products; at the same time, as does not lose hair hair dryer and other functions, the price of beauty and health of small household appliances demand has also been largely activated and become the focus of growth.
For the Japanese market, white goods shipments have been falling for three consecutive years by 2016. Market demand expansion in 2017 In addition to the impact of the demand for 'last-catch' policies before tax increases, consumer demand changes To the growing demand, such as energy-saving products increased requirements, such as the increase with dual-family workers to save time appliances more thin, large refrigerators and washing machines and so on.
From many hot products point of view, this trend has become more apparent.United Kingdom Dyson hair dryer to expand the temperature range of hot air, not easy to damage the hair and scalp.In the field of air conditioning, Fujitsu general introduced to kill 99% mold and Miscellaneous bacteria, making it easy to blow clean air models.But in the large home appliance chain BicCamera Yulekuchi store, half of the refrigerator store occupied by a large refrigerator capacity of 550 liters or more.As the consumer demand upgrade, the unit price is also changing High, high-end market continued to rise significantly.
Japanese white goods market is growing strongly, while traditional Japanese home appliance manufacturers are no longer beautiful.Jap, Panasonic, Sony, Hitachi, Toshiba and other Japanese electronics giants have been forced by the financial crisis to sell assets Brokeback survival, have stripped or even sold white-white business At the same time, the rise of Chinese home appliance enterprises in the world is obvious to all: The acquisition of Toshiba's white business by the United States, Haier completed the acquisition of Sanyo and GE, and the development of the Chinese home appliance brand is leading the global home appliance market.
To accelerate the global layout of Chinese household electrical appliance enterprises, localized operations to achieve the depth of local consumer demand mining, and targeted innovation is an indispensable step.Demand of the Japanese market, as well as the Japanese home appliance brand Vacancy, can be said to be a great opportunity, how to nugget in the Japanese market, China's home appliance business to come out!