The current slowdown in the overall smart phone market, the current sense of crisis, coerced players in this industry, and was named 'China Cool Union' domestic mobile phone first tier Cool Group was forced to choose a 'living billions of land resources , Storming the US mobile phone market, 'the survival of the road.
After Jiayue Pavilion resigned as Chairman of the Cool Board of Directors and reduced to Cool is no longer a single major shareholder, the Cool 'de music' can make the company to improve performance? Cool in the new situation what the strategic direction of the adjustment become outside attention Focus .In early January 2018, Cool CEO Jiang Chao said in an interview with the media, the strategic direction after the Cool adjusted to artificial intelligence, and based on the thousands of patents owned by Cool, the next step will also initiate patent litigation related companies.
On January 26, Coolpad announced that Xiaomi and other four companies had infringed upon the patent infringement on the alleged infringement of their patents, and the Company sued them to Shenzhen Intermediate People's Court for their opinions that "Following the infringement of lawsuit Millet, On the road to patent profits. "While the cool side told reporters, 'This lawsuit is a normal patent dispute.'
Cool started the first shot patent litigation
The domestic handset industry is experiencing unprecedented turmoil.According to a latest statistics report released by Canalys on January 26, the total smart phone market in China saw its annual total shipments decline for the first time in 2017. In 2017, China's total smart phone shipments 459 million, a decline of 4%, especially in the fourth quarter, the most obvious decline, shipments of 113 million, down 14%.
As a veteran mobile phone maker, Cool situation is very sad. Public information shows that Yulong Computer Communication Technology (Shenzhen) Co., Ltd. was founded in April 1993, is a wholly owned subsidiary of Cool Group Co., Ltd. Yu Dragon Communications introduced the world's first GSM dual-card smart phone Coolpad 828 in 2004 and the world's first CDMA / GSM dual-mode smart phone Coolpad 858 in 2005 and the world's first CDMA / GSM dual-mode dual standby smart phone Coolpad 728. Development to 2012 Year, Yulong communications to maintain the domestic 3G market share ranked third at the same time, Cool also boarded the national overall smart phone market ranked third place.
However, in recent years, Cool days are not easy.After the huge loss of 4.2 billion Hong Kong dollars in 2016, Coolpad Group announced in August 15, 2017 announcement, the company did not improve, is still at a sustained loss, based on the group The Group's operating revenue for the year ended July 31, 2017 was approximately HK $ 2.761 billion, a decrease of approximately 52% as compared to the same period of the previous year, based on a preliminary assessment of the unaudited consolidated management accounts.
With the strategy of "activating tens of billions of land resources and storming the U.S. market," Coolpad and several banks before the debt lawsuit has been resolved, but in the mobile phone China Alliance Secretary-General Wang Yanhui view, performance huge loss is still the most troublesome self-help nowadays For the cool guys, money is the first problem to be solved, and money is the basis for the cool guys to survive.
At the beginning of January 2018, Jiang Chao, a cool CEO, said in an interview that the strategic direction of Coolpad will be adjusted to artificial intelligence and that the headquarters of operations and R & D headquarters will gradually be localized in the United States to develop overseas markets while China will mainly serve as a manufacturing base In addition, Jiang Chao also revealed that Cool in the mobile phone industry has been the number of patents ranked first, almost 10,000 patents. 'Now many companies in the theft or theft of our core technology and patents, the next step we will be Some related companies conduct patent litigation.
On January 26, Coolpad confirmed Jiang Chao's speech with an action statement released by Coolpad Group, alleging that the company sued four companies, such as Xiaomi, for alleged infringement of patent rights to Shenzhen Intermediate People's Court.
In this regard, the reporter noted that the outside world formed a clear attitude of the two camps. Some people think that cool mobile phones almost out of the Chinese market, in order to fund, following the lawsuit millet patent infringement, sit on thousands of patents Cool or will take Patent profit road; But some netizens said Coolpad is to protect intellectual property rights, should be.
On the afternoon of January 29, the reporter of "Daily Economic News" contacted Coolpad about the situation. Coolpad responded that this lawsuit is definitely not for profit. At present, most of Coolpad's mobile phone businesses are overseas, while the European and American markets attach great importance to the patent, slightly Inadvertently facing patent litigation.Therefore, Cool into the United States market, but also continue to clear and cool between the United States carriers patent ownership, this lawsuit is a normal patent dispute.
The era of patent litigation has come
In the opinion of Wang Yanhui, secretary-general of China Mobile Alliance, patent infringement litigation has become a common problem for domestic mobile phone manufacturers. Coupons are not credible for profitability through patent litigation. "In fact, defendants in mobile phone manufacturers are not a bad thing either It is actually a good thing for the entire domestic patent industry, and having a patented and reasonable legal patent strategy and building a strong team of patent attorneys is still a pressing issue on the road to the development of domestic handset manufacturers.
It is worth mentioning that, in recent years, the domestic market has been quite calm in the field of patents because of the patent-related war between Apple and Samsung in overseas 'battlefields' and technological giants like Apple and Qualcomm. Even in the patent litigation On the very positive Apple, with Samsung's patent war in the United States, South Korea, Japan, Europe, Australia and other countries and regions to start, but has not spread the war to China. And other international companies and Chinese companies patent litigation between local enterprises , No matter the scale and impact, are far from Europe and the United States.
In response, Wang Yanhui said that the main reason is that China has relatively weaker penalties for intellectual property infringement. Even if one party fails in the final litigation, the punishment imposed on the party is relatively light. On the contrary, the prosecution may face huge litigation costs, Inequality in input-output has become the major obstacle for overseas patent owners to use litigation to solve the problem of patent authorization in China.
However, with the awakening of people's awareness of patent litigation, the objective conditions of patent litigation in our country have also been gradually met. The top has repeatedly stressed the importance of intellectual property and patents on different occasions. Specialized courts of intellectual property have also been established in Beijing, Shanghai and Guangdong One after another to build and set up .In other words, 'free lunch' is over, the era of patent litigation has come.