Now in the Internet, when it comes to ecology, it first brings bad associations.
After all, in the midst of gloomy Internet TV in 2017, Jia Leting, a "liar" who launched SuperTV as an accident, has worsened the ecology of Internet TV.
Know there is a pretty Coke and quite the image of ridicule - 'own seeds with their own seeds, their income beans, and then open a tofu Square, grinding milk, selling tofu, selling bean sprouts, and then open an oil workshop. Called Ecology '.
Objectively speaking, Internet TV users can order content on demand, do not force users to watch TV stations regularly fixed-point program is a major breakthrough in the Internet era of television, but around the TV content of the Internet is not very ecological, National Press and Publication Radio and television system for content control of the production license, television audience favorite entertainment programs once they do not belong to the public welfare, we must follow the laws of the market to pay copyright.
Impact on the traditional TV viewing mode to stimulate the sluggish TV consumption, China's Internet TV brands contributed, while the inherent deficiencies are also obvious. When the music and millet who did not have the production line, you can find OEM OEM. No broadcast qualifications, you can find Licensing cooperation.Without resources, you can buy copyrights around the world.Lettel's long-term is video, sports and music, relying solely on the integration of resources can not constitute a complete Internet ecosystem.
The fatal problem is that Internet TV can not interfere with life at any time like a smart phone, with the largest number of smartphones being young people and rich APPs that make smartphones a reality, while in China TV has been gradually reduced to The pastime of the elderly, from set-top box to television box, is not attractive enough for young people. There is no fundamental change in the content and viewing style.
Compared to the pioneer of the era of the smart phone - Apple, LeTV are not too many unique Cheats, whether it is technology, or content, product quality is not enough, the market share compared to the entire television market is still limited.On the other hand, the ecology The value of the chain must be reflected through the quality of service, TV users can not feel the charm of music, service from the brand is still a great distance from the ecology of the Internet marketing, thunder and thunder small .Let's many members of the year Fees are purchased gifts, some users when the function of the display, even if it can attract the eye, the content flow is also difficult to form a sales, smashing money to buy the copyright result is overdrawn.
It must be soberly realized that Internet TV can only rekindle some of the young people's enthusiasm, such as sports. Only some people can only focus on the high-definition audio-visual environment, such as the most audiophile enthusiasts. And deep ecological chain build requires large The scale of burning money, once the capital chain such as music as rupture, there will be an avalanche effect.New Rui Internet brand, Super Music defeated, millet 4K rely on cheap crazy, micro-whales strong support high, storm, popular, see these brands burn Unsustainable .And in the traditional camp, the leader of the cool open brand back to Skyworth no longer operate independently, Hisense VIDAA, TCL Thunderbird, Changhong CHiQ Haier mooka almost no sense of existence.
Since last year, high-end TV market, Japan and South Korea increasingly obvious advantages of the brand, and the increasing deterioration of the Internet TV is an indisputable fact that TV is the only piece of ordinary people's lives can not move the big screen, although the unstoppable intelligence, but in addition to the ultimate HD . Only by using a better customized service experience, retaining hardcore users with exciting content and entertainment, and finding new entrances such as establishing smart living centers in relation to smart home will be more competitive.
The so-called ecosystem of Internet TV, in essence, belongs to the category of software + hardware + services.In the new year, Internet TV is shipped by hardware and the software-made route is not so fun. If it is simply reduced to a capital burn Field games, Internet TV concept is not far from playing bad