January 24, Zhongyi Kang released the first two weeks of 2018 refrigerator market data: more than 15,000 yuan price segment, the industry as a whole up 4.98%, up 1.45%. For most brands, the high-end refrigerators break the market is still heavy resistance , Casa Imperial became the only exception.The data show that Casa Imperial refrigerators accounted for 36.8% of the market over 15,000 yuan, accounting for 34.7% of above 10,000 yuan, ranking No.1 and leading the German, Japanese and Korean brands , With excellent market performance proved its high-end strength in the global refrigerator industry.
Continued good market performance, it is the most realistic portrayal of refrigerator consumption escalating .. December 22, 2017, at the Ninth China high-end home appliances trend release and the red top awards ceremony, the Red Trophy Organizing Committee released "2017 China high-end consumer electronics consumer survey" shows that 37.1% of the respondents are willing to buy 12001 ~ 16000 yuan high-end refrigerators.High-end consumer appliances are mostly willing to pay for health products or services, specific to the product, In addition to the conventional factors such as technical content, intelligent control, product quality and brand awareness, the demand for energy-saving and environmental protection, fashion artistry and personalized customization has also gradually escalated.
Casa Di's representative new products - F + free embedded refrigerator just to meet the multiple needs of high-end groups: on the one hand, through the world's first MSA oxygen control technology, in the industry for the first time to achieve storage space 'oxygen concentration' Effective control, can delay food ingredients from the root causes of oxidation, cell-level maintenance of fresh, technical content of the industry-leading; the other hand, the first F + refrigerator test pattern, and create a controlled oxygen preservation, infrared temperature, pure and healthy, Fresh, hot and change the taste of the five major storage space, set art, personalization, practicality in. Therefore, Casa Imperial refrigerator in the high-end market share all the way higher and become the preferred brand of high-end users worldwide, but also come into line.
In order to present the cell-level nutrient-preserving effect to users more intuitively, Casa-Di hosted two consecutive "Controlled-oxygen Fresh-Fresh Challenges" in January. Among the Challenges in Fresh-Fresh Challenge, users signed the same fruit On the name, divided into two, a group kept in their own refrigerator, the other into the event site Casa Imperial F + free embedded refrigerator, compared to open the box after 7 days, the results show that Casa Di refrigerator storage 7 Days of fresh ingredients, while most of the other ingredients in the refrigerator dehydration. Activities to a certain extent led to Casa Di refrigerator sales nationwide, according to incomplete statistics, during the event, Casa Di F + refrigerator sold 10000, and wechat forums and other social networking platform set off a "million people to share F +" as the topic of discussion.
It can be seen that the sales volume of Casa Imperial F + Refrigerator continued to rise, not only changing the fresh-keeping life of high-end users, but also forming a thematic sharing boom among major circles, further highlighting the community effect.At the same time, Refrigerator is also high-end original technology to solve the industry restructuring problems facing the industry restructuring to open the curtain.