More than a feast of technology products, AWE2018 builds a panorama of supporting activities

From March 8 to March 8, 2018, AWE, the home electronics and consumer electronics industry event in China, will be held in Shanghai as scheduled. The event has become the most important platform for communication and display in the Asia Pacific region. Not only is the total scale of the exhibition bordering on IFA, CES and other established global appliances and consumer electronics Expo, but also with the same period held a series of rich and comprehensive package of activities is closely related to the development of the Dao appliance industry in-depth development of the 'China appliance development Summit Forum', appliance industry benchmark AWE Applaud ceremony 'Focusing on Smart Appliance Cloud Logo and SDK Conference for Smart Home Appliances Interconnection,' China Household Electrical Appliance Industrial Chain Conference 'in the Upstream and Downstream Industries,' China Environment and Health Appliance Forum 'in Subdivision Areas, Focusing on Artificial Intelligence 'GTIC Global AI Chip Innovation Summit', 'China Real Estate Refinishing Frontier Forum' which integrates cross-cutting areas, 'New Retail Leaders Summit in China' in the new era and 'International Media Day' which brings together the world's leading media ... On AWE2018, Various top-level summits and forums involving industry trends, innovation and technology, product channels, and communication marketing have appeared on numerous occasions, Cut into, accelerate the development of appliance industry.

Smart appliances by heavy talk Reappears heavy

After years of rapid development, China's household electrical appliances and consumer electronics manufacturing industry has entered a new stage of development.Considering the escalation of consumption, China's home appliance products are shifting from the popularization of consumption to the upgrading of the structural structure, and the consumers also shift from possessing household electrical appliances and using home electrical appliances , To the pursuit of a better quality of life change.This put forward higher requirements for the home appliance industry, while innovation has become the main driving force.

The Eighth China Household Electrical Appliances Development Summit will be held in Shanghai on the afternoon of March 8, 2018. This forum will bring together many big cafes in the industry to sort out the industry development trends and consumer trends and further explore the development direction of smart life. The collision of ideas and ideas, the appliance industry leader will launch a smart and stirring situation, will promote the appliance industry continue to move forward.

As the top event during the AWE, China Household Electrical Appliances Development Summit Forum has been attracting much attention. AWE2017, coffee cup, the most concerned about the wisdom of the development of the current development of the industry conducted an in-depth discussion, from the horizon to the cloud, a variety of perspectives, thinking In the meantime, in order to break the barriers of the industry and realize the real smart home, China Household Electrical Appliances Association together with Haier, Midea, Bossi, TCL, Changhong, Hisense, Skyworth 7 companies to create the industry's first smart home appliance interoperability standards, Get the great attention of the industry.

With the rapid development of domestic market of smart home appliances and wide variety of products, with the connection of various smart appliances to the Internet and the Internet of Things, there are many manufacturers' equipment and various human-computer interaction software in the same household. However, Of the incompatible interoperability also make the user experience by a lot of impact.In view of this, China Household Electrical Appliances Association in 2015 led the establishment of the 'smart home appliance interoperability project working group', the project team members include Haier, Midea, Boshi appliances, Hisense , Changhong, Skyworth and TCL, and officially launched T / CHEAA 0001-2017, China's first smart home appliance interconnection and interoperability standard on November 8, 2017. This standard The release marked that China's smart appliances into a new stage of development, different brands of intelligent home appliances is expected to break the original state of isolation, is conducive to further promote the formation of smart appliances ecosystem.

Following AWE2017 show cloud and cloud interoperability preliminary results, AWE2018 will be reproduced heavyweight - March 3, 2018 at 3 pm, China Household Electrical Appliances Association will be held cloud appliances cloud appliances logo and SDK conference to further accelerate the smart home appliances development of.

Big cup gathered to lead the technological innovation

AWE Æpuland Award also shoulder the task of leading the industrial progress and upgrading of its reputation from the field of home appliances has been extended to the field of consumer electronics and the surrounding areas, the trans-boundary influence gives the Empire Award more content and responsibility, Award has become recognized as a cross-border influence of the strength of the selection, each year also become a contested honor of all brands in the organizers - China Household Electrical Appliances Association, driven by domestic and foreign mainstream appliance manufacturers in cooperation, not only It has formed cooperation with hundreds of media both at home and abroad to promote the Äppran Prize. In addition, it has also established cooperation relationships with relevant authorities, retail giants and many other agencies to create the brand image and international influence of the Äppran Prize in the country.

AWE for many years and Jingdong and the United States and other authoritative sales channels formed a strategic cooperation, the Aipulan Award for the best products to the sales terminal, and effectively improve consumer awareness of energy saving and new technology products, activate the consumer Potential Demand for Replacement Products and Fashion Appliances AWE Eplop Award Ceremony will be held on the morning of March 10, 2018. As of then, a number of major awards will be selected.

Meanwhile, the 'China Environment and Health Appliance Summit Forum' held on the morning of March 9, 2018, will interpret the future of the environment and healthy home appliances, and release the latest behavioral reports and data, as well as share the experience of channels to help the healthy development of the industry. With the improvement of living standards and new consumption upgrade era, the environment and healthy home appliance market have a bright future, but under this background, what kind of change will happen to the environment-friendly home appliance market and what new trend will be in the event? Get the answer

It is not hard to see from the cooperation between major e-commerce giants and offline retail enterprises in 2017 that omni-channel operation with integration of online and offline businesses has become the preferred method of corporate innovation and transformation in the new retail era.With the new retail business from the electricity supplier to the traditional The full penetration of the store, the scene of consumer experience in the proportion of consumer appliances is also more apparent.

There is no doubt that in the era of 'Internet +', the traditional real estate industry must meet the new needs of consumers in the new retail era and must undergo a full range of transformation and upgrading. On March 10, 2018, to meet the needs of the industry, AWE's' China's new retail leader summit 'will be held in Shanghai.

Promote the coordinated development of the entire industry

In the rapid development of the Internet of Things, artificial intelligence has become a hot topic nowadays, but there are not many discussions about the AI ​​chip that is its core component.In order to promote the development of artificial intelligence in the home appliance industry more fully, AWE2018 will hold the GTIC Global AI Chip Innovation Summit ', from a different perspective interpretation.

March 9, 2018, GTIC Global AI chip innovation summit will be 'into the AI ​​world from the core to see the future' as its theme, invite academic scholars, chip industry giants, AI chip Unicorn or Venture Nova, as well as from security , Mobile phones, home appliances, smart speakers and other sub-sectors of the outstanding terminal companies, a total of core competing era. By then, GTIC Awards annual awards will be announced.

In addition, there will be AWE on the integration between different industry chain activities - 'China Real Estate Fine Decoration Frontier Forum' in the AWE2017, the Chinese real estate procurement platform invited more than 30 developers purchasing elite Of the 'elite elite pavilion', a deep visit to AWE, a comprehensive understanding of the development trend of the appliance industry in 2017 and the docking with the fine decoration.After the exhibition, 'elite elite pavilion' with real estate and home appliances Win-win cooperation in the industry reverie, non-stop to join the brand leader in home appliances industry and the thinking of the collision.

The frontier of China Real Estate Fine Decoration Forum will be held on the afternoon of March 9, 2018. This time, we also step on the fine decoration of the home appliance industry and real estate market, the common focus of the intersection to explore how to meet the real estate opening of the project product standardization and Personalized demand, will become the new stage of household appliances enterprises respond to market changes an important topic.

Therefore, AWE2018 will hold the 'China Household Electrical Appliance Industry Chain Conference' in the same period with a view to opening up the upstream and downstream of the home appliance industry chain and building up the whole factory and components manufacturing enterprises to promote mutual understanding and broaden their thinking , And seek common development platform.

On the morning of March 9, 2018, 2018 China Household Electrical Appliances Industry Chain Conference will be held in Shanghai on the theme of "upgrading core technologies and building an ecosystem of industries" and will continue to play a role of platform to create better communications for the upstream and downstream of the home appliance industry chain , Communication opportunities, as the upper and lower reaches of the industry chain to showcase new products, new technologies, new technology, new ideas big stage.Upstream and downstream enterprises work together to identify the supply-side reform efforts to jointly promote the transformation and upgrading of the entire appliance industry.

On the AWE2018, organizers will hold International Media Day on the afternoon of March 8 to showcase the status quo and trend of Chinese home appliances and consumer electronics in the world. At the appointed time, BBC (BBC), Forbes (BBC) Forbes magazine, ARD, Boersen-Zeitung, CRI, China National Radio Corporation (BCN), The Seoul Times (Korea) Seoul Times, Le Figaro, G-tai, Nihon Keizai Shimbun, CCTV English Channel, Agencia EFE, Eiffe Agency Spain, etc., from the United Kingdom, the United States, France, More than 30 overseas media from nearly 20 countries and regions including Germany, Spain, Russia, Singapore, South Korea and Japan went to the scene for coverage and disseminated AWE2018 globally.

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