Emphasis on the Chinese market | Sony 4K HDR TV new listing in China

February 1, 2018, Sony (China) Co., Ltd. held a spring TV new conference in Shanghai, the world's leading X9000F series TV series, etc. This new listing is not only fast, only from the 2018 International Consumer Electronics Show The International Consumer Electronics Show (CES) debuted in less than a month for the first time, making China once again the world's premiere market, proving Sony's focus on the Chinese market and its commitment to bringing Sony's latest and best TV products and technologies As fast as possible to customers in China.

As one of the pioneers in the television industry, Sony continues to expand the boundaries of television display technology by virtue of more than half a century of technology accumulation and research and development in the field of audio and video. X9000F series TV series equipped with Sony's many exclusive black technology, and continued Minimalist aesthetic concept, not only the LCD TV audio-visual experience to a whole new level, but also to provide consumers with more high-quality product choices.


Following the 2018 CES show debut, X9000F LCD new first release in the Chinese market

Quality of King to explore a more realistic horizon

The new X9000F series is not a simple upgrade of the previous generation of television, but from the image processing chip to the aesthetic design of a full range of innovations, giving consumers a new look and enjoy.

In terms of image quality, the new X9000F Series TV utilizes a dynamic direct-drive backlight system with Sony's original Light Control Pro technology and is equipped with a product that was previously only configured on Sony's flagship TV products such as OLED TV A1 and LCD TV Z9D X1 advanced image processing chip.The chip contains 14bit smooth gradient, dual image database, precision color rendering three black technology, allows the color transition smoother and smoother, and presents a darker than the past details and lighting effects, And in color accuracy, has excellent performance.


The new upgraded X9000F equipped with a number of Sony's exclusive black technology, can bring more realistic and exquisite picture quality to enjoy

Not only that, X9000F series TV also uses Sony's newly developed 'X-Motion Clarity' Octavia dynamic technology to accurately control the game, sports events, movies and other content in the dynamic images effectively eliminate the large-size LCD TV in the past prone to Of the screen fuzzy, Caton and other issues, and without reducing the brightness of the case to ensure high-speed movement of the picture more high-definition, smooth at the same time, X9000F HDR10, HLG support two HDR format standards, but also through the firmware upgrade to achieve Supports Dolby Laboratories' Dolby VisionTM for the full release of the essence of HDR and non-HDR content, combined with Sony's exceptional picture quality optimization technology to enable customers to enjoy higher brightness, contrast, More vivid, more vivid color HDR high-quality images.

The original sound reproduction to create a family Dolby Theater

Based on the three mainstream HDR formats in the industry such as Dolby VisionTM, the X9000F series of TVs bring viewers to the world of pictures through lifelike visual effects, but Sony believes that sound is as important as restoring the world in the picture , X9000F series TVs also support the Dolby Atmos ™ compatible home audio system HT-X9000F, in order to take the sound to new heights. The combination of the two brings the Dolby Cinema experience to viewers , Immersed in excellent performance at the same time get more shocking original sound enjoyment.


X9000F with Dolby Atmos ™ home audio system HT-X9000F powerful combination of bringing Dolby Cinema to enjoy

Minimal aesthetic function and taste of a good interpretation

Sony TV has always been committed to seeking a balance between functionality and aesthetics. X9000F series of new LCD products continue the 'Slice of living' design concept, to abandon the other complicated decorative elements, smooth neat lines, narrow and textured metal frame , Customers can focus more on the picture itself .To achieve more simple visual beauty, X9000F also uses Sony's classic cabling management program, can be redundant to hide the cable clever up.Its simple base design, but also Taking into account the echo wall HT-X9000F with the HT-X9000F can be cleverly placed between the base bracket, totally natural.


The X9000F incorporates Sony's classic cabling management solution that cleverly hides redundant cables

The release of the X9000F series covering the 85 ', 75', 65 ', 55' to 49 'five size range, for the pursuit of quality of life consumers with more diverse options.

In addition, at this conference, Sony also demonstrated the new X8500F LCD TV and other new series, equipped with Sony's powerful image processing chip X1, 4K fast sharp image processing engine Pro, Terri charm color display technology and other technologies in To achieve stunning audio and video experience, but also to further expand Sony's high-end LCD product line, so as to provide the public with a more diverse consumer choice.At the same time, CES concern OLED TV A8F also debut in this conference , Continuation of the OLED flagship TV product A1 screen sound field technology, X1 advanced version of the chip and all other audio and video technology advantages, its innovative aesthetic design, enriched the customer's placement options.A8F will also be listed in China as early as possible this year, Stay tuned.


This spring new conference also showed 2018 new OLED TV A8F

The release of the new spring of 2018 LCD TV, as Sony (China) chairman and president Takahashi Yang said, 'China market is Sony's most important market in the development of new products in the process, to a large extent adopted by China Market research and opinions so as to be able to meet the entertainment demands of Chinese customers more efficiently and reasonably. "In the future, Sony will also continue to focus on the high-end TV market, with LCD and OLED as the two engines, keeping pace with innovations and ingenuity For the pursuit of quality Chinese consumers to create more life touched.

Appendix: Sony 4K HDR LCD TV X9000F series new price instructions

Size 85 inches

X9000F75 inches

X9000F65 inch

X9000F55 inches

X9000F

Official website price of $ 54,999 28,999 yuan 16,999 yuan 9,999 yuan

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