OPPO held a press conference in Japan and announced the official entry into the Japanese market

January 31, 2018, JAPAN, TOKYO - OPPO, the world's leading smartphone camera phone brand, today held a press conference in Tokyo, Japan, announcing its official entry into the Japanese market and launching the full-screen mobile phone OPPO R11s aimed at boosting Japanese consumers' As a SIM Free smart phone, OPPO R11s supports the major bands of major operators in Japan and will be exhibiting at Bic Camera and Youde Baxi Electric Appliances stores starting from February 9 (Friday) start selling.

OPPO Announces Official Entry into Japanese Market and Launches Full Screen Camera OPPO R11s

From left to right: Mr. Hiroyuki Kawano, member of the Board of OPPO Japan Co., Ltd., Mr. Deng Yuchen, CEO of OPPO Japan Co., Ltd., Mr. Kenji Kakuda, Japanese photographer

Mr. Deng Yuchen, CEO of OPPO Japan Ltd., said at the press conference: "To enter the Japanese market is a crucial step for OPPO in the global market." OPPO has always been good at mining and satisfying the core needs of consumers and has accumulated a wealth of Overseas market development experience, we believe that OPPO can win the recognition and love of the Japanese market. The future, we will learn the successful experience of Japanese consumer electronics brands, adhere to quality strategy and localization operations, is committed to bringing Japanese consumers the leading technology and Art aesthetic smartphone product. '

Mr. Deng Yuchen, Representative Director (CEO) of OPPO Japan Co., Ltd. delivered a speech at a press conference

OPPO Japan Board of Directors Mr. Keno Kawano also attended the press conference, introduced in detail the OPPO R11s product highlights and product parameters.As a special guest, Japanese photographer Kenji Kakita at the press conference to share OPPO R11s camera function, and exhibited at the scene using OPPO R11s filming works.

OPPO Japan Board of Directors Mr. Kono Kenzo at a press conference to introduce OPPO R11s

As early as in November 2017, OPPO has set up a branch office in Japan (OPPO Japan Co., Ltd.) to set up a localization team to penetrate the local market in Japan.OPPO Japan will focus on localized operations and make full use of OPPO over the years Expansion of overseas markets experience, help OPPO boarded the global mobile phone brand Heights.At the same time, OPPO also set up R & D center in Japan, focusing on mobile imaging technology research and development and exploration.

OPPO opened the global distribution in 2009 and entered the Thai market in April of the same year, embarking on the road to internationalization. Currently, OPPO mobile phone business has covered 30 countries in various regions of China, Southeast Asia, South Asia, the Middle East, Africa and Oceania globally And regional markets. OPPO maintains rapid growth in markets such as Southeast Asia and India. Meanwhile, OPPO has set up six R & D centers in the world, located in Silicon Valley, Japan, Beijing, Shanghai, Shenzhen and Dongguan, respectively, for the healthy and rapid development of enterprises An endless stream of power.

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