Strength and marketing to help out | Sharp, "singer" cooperation and innovation

Power and marketing to help out sharp, "singer" innovation and cooperation

In recent years, with the development of the entertainment industry and the introduction of major IP programs, the variety show industry is fiery, while the programs and celebrities provide brand owners with a highly publicized platform for their brand awareness and program cooperation. Hard-based implantation, this form of advertising may appear blunt, but the effect is very direct, the exposure and sales volume conversion is huge.

Last year, Sharp, who returned to the Chinese market, also partnered with popular variety shows such as "Singer," "Running Brother," "Seventy-two Stories," and "Beautiful House," and reflected the huge exposure directly at 618 And double eleven Shopping Festival 618 activities only started 30 minutes, Sharp achieved full platform sales of billions of dollars, won the day Jingdong and Lynx sales double winner, won the first day of Jingdong Lynx large-size TV Name, the United States black first place in the crown .During the eleven, Sharp is more comprehensive force, access to Tmall, Jingdong, Suning, Gome and many other black platform first class title. 25 billion sales, an increase of 406% over the same period last year, three large-screen TV consecutive billion broken, the definition of the Chinese family 60/70 inch big screen TV new standard.

Sharp last year through a large number of exposure with the "singer" "beautiful house" these phenomenal level variety shows, bringing the actual exposure and sales transformation.Sharp's top technology and performance and "singer" on the quality, sound quality Pursuit of this hit, so these two brands come together again this year, for the audience to bring a sensational and perfect music journey, and this combination of strong marketing will push the entertainment marketing to a higher level.Currently, 2018 The new season "singer" has been to the third phase, the amount of mango tv to reach 320 million, many wonderful performances so that the audience had enough of ear addiction, before the start of the line of concern we have swept away, with this Week of the new round of competition coming, the second kick-off hall guests 'flowers' Brilliance Yu will also stage, whether he can break the knot stone knuckles, has become the focus of public attention one of the programs for Sharp 8K TV products exposed, the implantation of smart home products ads and host broadcast 'Sharp' ad, with a huge exposure deep into the hearts of the people.

It is understood that Sharp officially launched in August 2017 consumer-level 8K TV products - Sharp AQUOS 8K TV. The 8K TV reached 7680 × 4320 resolution, about 3318 megapixels, in addition, also has brilliant color, Cadmium-free wide color gamut, DolbyAudio and DTS dual-decoding technology and 7.1-channel audio decoding technology, the television audio-visual to a new level, for people to open a more delicate and realistic image of the world. People learned about Sharp this extraordinary AQUOS 8K TV.

Sharp's eye-catching achievements and Sharp's 'younger', 'localization', 'Internet' of the three strategies are inextricably linked as the leader in the television industry, strength and technological innovation so that Sharp in the highly competitive Of the market more competitive, and mature entertainment marketing model has given Sharp greater influence with the "singer" in-depth cooperation is fancy young people love this show, in the program to enhance the brand Exposure at the same time, but also with the young consumers have more exchanges between the "singer" to work with Sharp again, but also recognized from the side of Sharp's hard power, the program team configured the best stage, lighting, Audio ... It is the hope that the best viewing experience of the program will be communicated to the program audience through the television so that the audience will have the feeling of immersion. The scene experience of Sharp TV through the technology restoration just meets the needs of the program group.

Now in front of this product, Sharpe, deep plowing entertainment marketing image, has been deep young consumers, Centennial Sharp is a new look and vitality present in front of consumers.

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