Since India successfully surpassed the United States to become the world's second-largest smartphone market, it has become a 'battleground for many mobile phone makers.' However, due to policies and market conditions, apples that are downwind in markets around the world Has been 'deflated'.
Although the development is not smooth, but Apple did not damage its mobile phone industry, a brother's reputation, still sit tight in India's high-end smartphone market sales champion.
According to the latest data from market research firm Counterpoint Research, in the fourth quarter of 2017, Apple won 47% of India's high-end market of 30,000 rupees (about 2996 yuan).
Counterpoint Research Q4 2017 India Handset Market Share Data Specifically, with the attractiveness of new machines, Apple gained 47% of the market share, ranking first; domestic brands plus one with 19% share of second; Samsung is 15% share of the row third.
It should be noted that winning the high-end market sales champion is not surprising for Apple, the real surprise is the price of the iPhone X is actually very high in the price-sensitive market in India sell.
It is reported that due to the national conditions of India's smart phones for the lower threshold of the high-end market, the price of 470 US dollars (about 3,000 yuan) or more belong to the high-end market while the iPhone X in India, the price is 1326 US dollars (about 8334 yuan) But even so, sales of the iPhone X still account for 21% of the high-end segment, which sells for more than $ 470.
It is worth mentioning that, Apple not only in the high-end market to achieve the first result, at present it is also prepared to continue to force India's low-end market.
Apple iPhone 6s
According to Indian media reports, Apple and Wistron in the local joint-venture factory has a new action, ready to restart the iPhone 6S series two years ago, while the localization of production will make it the same price as iPhone SE Low, while the larger screen is more suitable for local users.
It seems that high, low-end go hand in hand Apple, there will be a firm foothold in this emerging market in India.
