In the winter heating season in 2017, the air cleaning market, which should have been in the peak season, was much smoother than ever before.What is going to happen in the winter of 2016, when is the empty net industry that is hard to find online and offline? These problems continue to linger in the minds of many practitioners.
Air pollution control will not happen in one go
2017 is the final year and assessment year of the Action Plan for Prevention and Control of Atmospheric Pollution under which the concentration of respirable particulate matter in cities at prefecture level and above in the country will drop by more than 10% over the year 2012 and the number of good days will increase year by year. The concentrations of fine particulate matter in Beijing, Tianjin, Hebei, Yangtze River Delta and Pearl River Delta decreased by 25%, 20% and 15% respectively. Among them, the annual average concentration of fine particulate matter (PM2.5) in Beijing was controlled at about 60μg / m3.
After the achievement is linked with the indicator of air quality, the governments at all levels pay more and more attention to environmental improvement.From the actual situation, after five years of hard work, the improvement of air quality has taken notice in 2017. In Beijing, for example, in 2017, Beijing PM2.5 annual average concentration of 58μg / m3, to complete the goal set by the government in 2013. The remaining areas in order to achieve the goal also spare no effort to implement the coal to gas, the rapid transformation of coal to electricity projects, and construction, high energy consumption limited Start production, extreme weather vehicles limit and many other initiatives.
However, the improvement of air quality is not achieved in a single step. The improvement of the overall ecological environment requires a long period and process, so the air purification industry will not stop short and will continue to evolve. The greatest harm of PM2.5 is caused by entering the respiratory system Irreversible body organ damage.Therefore, even if the sky is transparent, PM2.5 may also gradually erode body organs.US standard high-quality air is PM2.5 concentration below 12μg / m3, and 60μg / m3 this value In the United States standards have reached a moderate degree of pollution.
It is worth mentioning that the deeper reason for the air environment problem lies in the energy structure. Undeniably, coal-fired power projects in the northern China market are in full swing to contribute to the Blue Sky project. However, with the shortage of gas supply, People's basic heating needs also have problems .Furthermore, the whole body of the energy structure adjustment can not be put in one step .There is nothing wrong with starting a clean energy, but based on China's huge market and population, as well as the inherent energy composition, want to further clean Energy replacement requires more consideration.
Empty net industry is not 'rely on the weather to eat'
Air net practitioners felt the downturn in the heating season in 2017. Little haze appeared to be lacking in the air purifier market, with retail sales of the air purifier market showing year-on-year growth in the last four weeks of 2017, according to Zhong Yi Kang Sharp decline, the largest decline of nearly 80%. Cliff decline will undoubtedly allow practitioners to worry and worry.
The air purifier industry really rely on the weather to eat it? The answer is obviously negative. Smog is only one of the causes of indoor air pollution, benzene, formaldehyde, microbes, bacteria, viruses, etc. will bring to the health of the air The threat of smog is only more directly stimulate the consumer's willingness to buy.With the improvement of people's quality of life requirements, the concern for health needs, high-quality air is bound to become the basic consumer demand.
According to the plan, China will fully build a well-to-do society during the 13th Five-Year Plan period and its per capita national income will also be at a world middle-income level with a high income Level step by 2020. By 2020, the per capita disposable income of urban and rural residents in our country will double than that in 2010, the urbanization rate will reach 60%, and the consumption scale of Chinese residents will exceed 45 trillion yuan.With the increase of income, the consumption structure of urban and rural residents The transition to a higher level, for clean air, water and other resources, the environment will only be higher and higher requirements.
Although the net net market showed signs of decline at the end of 2017, the annual growth rate of air purifier products maintained a rapid growth, and the market downturn at the end of 2017 will not change the general trend of public demand for clean air. More in comparison with the same period of last year. From November to December 2016, it was the haze in northern China that caused consumers to panic buying air purifier products and the sales volume continued to surge. Improvement can not be an obstacle to the development of the air purifier market.
At present, China's air purifier market penetration is still low, compared with the developed countries there is a big gap, the United States air purifier market penetration has reached 20% to 30% .Eco vice president Peng Yu bluntly , China's air purifier market is still in its infancy, a huge room for future growth.YeKang predicted that in 2018, the air purifier market will grow 20% year on year.