January 30, 2018 According to the news, in recent years, Chinese companies acquired Japanese home appliance giants, which is no big news in 2011. Lenovo acquired NEC notebook business in 2011 and Haier acquired Sanyo White Power In 2016, Midea Acquisition of Toshiba White; Foxconn acquisition of Japan's Sharp in 2017, Hisense Platts Toshiba TV ... ... numerous cases.Obviously, the background of China's home appliances singing a triumph, the Japanese home appliance brand seems to usher in a big recession.
However, based on the actual domestic shipments of domestic appliances for use by Japanese citizens living in Japan published by the Japan Electrical Manufacturers' Association (JEMA) in 2017, the supply of Japanese white goods in 2017 reached 2.3479 trillion yen, an increase not only from last year 2.0%, but also hit the highest level since 1997. On the one hand, the Japanese home appliances Waterloo, on the other hand is the continuous growth of Japan's home appliance shipments, people really do not understand this in the end is how the same thing?
As we all know, Japanese manufacturers are paranoid in their pursuit of technology, often at a 30% cost in order to increase the performance of their products by 1%. As a result, the pace of innovation has slowed down. This is bound to be impossible in the rapidly developing Internet era Changes in the market, the competitiveness of the recession is also expected thing.In addition, the Japanese business style has also been relatively conservative, rigid system, system bloated large enterprise prevalence, which led to the Japanese appliance industry is too rigid Thinking impasse.
In fact, to put it plainly, the reason why Japanese home appliance companies compete with China and South Korea manufacturers is definitely not 'unspeakable', but in business management and the concept of self-esteem. And this is accelerating the global layout of Chinese companies, it is absolutely Most valued, Chinese companies with the acquisition of Japan's home appliance giants, their own global sales network and the deep Japanese technology, a combination of household electrical appliances precipitation, is committed to digging the depth of the global market.
In fact, although Japanese brands such as Samsung and Sharp have labeled China, smart Chinese businesses have not changed the "taste" of Japanese household appliances rooted in blood and blood. Whether it is local operations or targeted innovation, Both aim to achieve the deep excavation of local needs.
It should be pointed out that in addition to the local operation strategy, the demand expansion in Japan in 2017 is also closely related to the demand for the 'last train-pick-up bus' before the tax increase in consumption and the increase in demand due to changes in consumer preferences. Of the products, energy-saving products and value for money products are very popular, such as increasing the time-saving dual-purpose home appliances more popular household appliances, large refrigerators and washing machines and so on.
After a sustained market downturn, Japan's white goods industry hit a 20-year maximum rebound, which seems to mean that strong technical quality, coupled with the appropriate marketing strategy, we will be able to get new business opportunities and cakes.