On January 17, "The 7th Entertainment Marketing Forum and 5S Gold Prize Presentation Ceremony" sponsored by "Advertiser" magazine and Commodities Micro-Society and the Communication University of China Business School as academic support unit were successfully completed at Beijing Fu Tai Hotel. Three awards, becoming the biggest winner of the evening. TCL won three awards include: 2017 'Let's play non-NG' drama marketing, in 2017, "Justice League" entertainment marketing won the market insight award, TCL brand management center general manager Mr. Zhang Xiaoguang was awarded as "Leader in Entertainment Marketing in 2018." TCL is well-known in the field of entertainment and drama marketing of drama and drama, which reflects the keen insight and precise grasp of TCL's entertainment marketing on the market.
Big coffee industry gathered, these awards are very 'gold content'
'The 7th Entertainment Marketing Forum & 5S Gold Awards Ceremony' is one of the largest and most popular events in the entertainment and marketing industry in China. The Organizing Committee received a total of 1,056 filings of various types submitted by 298 units. The evaluation of experts, a total of 109 awards of various awards were awarded.This festival also brought together a number of big coffee, including mainstream domestic advertisers executives, film and television production company, advertising company, marketing services company and media advertising operations leader Attend the 5S Gold Award is the object of the award-winning strategy, innovative ideas, to share the enthusiasm, sales hot, good service, annual marketing classic case, the spirit of both A and B market insight, creative innovation, word of mouth spread, marketing effectiveness, The concentrated expression of customer service force.TCL won many awards, but also the industry's recognition of TCL's achievements and contribution in the field of entertainment marketing.
International big gas market fully open, fun entertainment marketing
'All industries are entertainment industry', the United States management guru McKain once said that no entertainment is not marketing, it can be said that the spirit of entertainment has become one of the landmark features of this era of business operations. Entertainment marketing can be said to be shipped Born, and has become an important means of brand communication with young consumers in depth.
As a major international brand of TCL in this area is also done a lot of work. "Justice Alliance," "Transformers 3," "Avengers," "Cloud", "X-Men", "Super 7", "Jurassic TCL has had some degree of cooperation with them in a number of Hollywood international movies such as "Ji Shi Jie" and "Mission Impossible 5." In 2013, TCL named the Hollywood Chinese Theater in the heart of this global entertainment, the pilgrimage of fans Let the world attention. TCL Group continued overseas cooperation and operational capabilities, so that their entertainment marketing fruitful, so that TCL's brand in the international arena shine.
In 2017 TCL partnered with Hollywood's Big IP "Justice League" to create creative content through a rich visual connection, enabling TCL to achieve its first successful entertainment through global advertising, online creative interaction and IP landing Marketing in the global push, bringing a huge volume of innovation using storyline entertainment marketing ideas, media coverage cumulative total population of 600000000, has greatly enhanced the brand's reputation.
Walking on two legs, both at home and abroad
In recent years, the vast domestic market, the entertainment industry presents tremendous opportunities, TCL insight into the potential of the domestic entertainment marketing market, frequently exerting force in the domestic entertainment marketing, very productive.From TCL 15 years in the drama "Happy Dinner" "Summer Lotte troubles, "the movie" I am a witness, "the TV series" Cats chasing love "award can be seen, TCL's operation covers a very wide, each are generous, we can see TCL for the domestic high-quality IP keen sense of smell And super control.It is worth mentioning that this year's domestic high-quality IP competition is particularly fierce, TCL continue to use drama as a potential unlimited niche 'value of depression' innovation for its entertainment marketing diversification and personalization New force. 2017, the drama "happy dinner" "Shakespeare not angry", "shame Tekken", "listen to Hongyi" hot tour in the country, once again proved TCL accurate marketing.
Entertainment Marketing needs to be updated in real time according to the needs of consumers, and constantly create, and successful entertainment marketing to help brands and consumers to establish a benign relationship, TCL Entertainment Marketing won the dual recognition of the market and industry, excellent results for the industry New ideas and new inspiration, constantly energized.